Brand page · Baby Transport Accessories · United States

Mockingbird Top 5% worldwide Top 5% in United States Top 5% in Baby Transport Accessories Top 5% in Baby Transport Accessories in United States
hellomockingbird.com·🇺🇸 New York, United States· Shopify·Since 2018

Mockingbird: 174k visits a month, 449 active Meta ads, Gravity score 642.

Mockingbird — Mockingbird is a modern baby gear brand that sells premium strollers and high chairs, offering parents functional and affordable products for every parenting milestone. In September 2026 hellomockingbird.com drew an estimated 174k visits, down 29% on the month before. It ranks #5 of 196 Baby Transport Accessories brands in United States.

hellomockingbird.com@hello_mockingbird 150kYouTube 9.6kFacebookLinkedIn 3.4kTrustpilot 3.2Meta Ad Library 449

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
174k
−29% vs. August 2026
Instagram followers
150k
1,396 posts · @hello_mockingbird
Trustpilot
3.2
2 reviews
Meta ads
449
active · on Google since 2022
Products
98%
in stock · 18 collections
Rank in United States
#5
of 196 in Baby Transport Accessories
LinkedIn
3.4k
followers · 74 employees
Earned media value
€13.5k
per month, Instagram

Gravity score

642/ 1000 · 10 of 10 indicators rated
Brand Power560
Momentum547
Performance819

Percentiles within 8 peers: Baby Transport Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Mockingbird is a modern baby gear brand that sells premium strollers and high chairs, offering parents functional and affordable products for every parenting milestone.

01 · Traffic

How much traffic Mockingbird gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Mockingbird drew an estimated 174k visits in September 2026, down 29% on the month before and down 38% over three months.

  • Worldwide#58,701of 4.5m sites · Top 5%
  • In United States#19,302of 1.2m sites · Top 5%
  • Baby Transport Accessories, worldwide#17of 1,045 brands · Top 5%
  • Baby Transport Accessories, United States#5of 196 brands · Top 5%
Monthly visitssource Sept 2026

174k

estimated visits in September

1 mo ▼ −28.6%4 mo ▼ −37.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Mockingbird.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Mockingbird holds 3.2 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 2 reviews
5 ★50%
4 ★0%
3 ★0%
2 ★50%
1 ★0%

Children's Clothing Store Baby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Mockingbird sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Mockingbird sells on Shopify, 98% of its catalogue in stock. The best seller is Car Seat Adapter, at US$50.00, followed by Infant Seat Insert and Mockingbird High Chair.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Baby Stroller Accessories63%
Baby Strollers10%
Baby & Toddler6%
Bassinet & Cradle Accessories6%

Share of the catalogue by product family.

Activity mixdominant: Baby Transport Accessories
Baby Transport Accessories63%
Baby Transport15%
Baby & Toddler Furniture8%
Baby & Toddler6%
Baby Transport Replacement Parts2%

The dominant category places Mockingbird in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
83% of the catalogue
In stock
98%
Upper price quartile
US$107.50
Currency
USD

05 · Influencers

Who talks about Mockingbird.

The creators who tag @hello_mockingbird on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hello_mockingbird on Instagram, led by Emily Mabry Creative ✨ (11k followers, 0.3% engagement).

Influencersaccounts tagging @hello_mockingbird · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEmily Mabry Creative ✨@emilymabrycreative · 🇺🇸 USDecoration garden diy Creator11k0.3%3Tagged @hello_mockingbird
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Mockingbird competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Mockingbird among Baby Transport Accessories brands in United States. The closest is uppababy.com, then bugaboo.com, Silver Cross, babyzen.com, Baby Trend, BoboWózki.

CompetitorsBaby Transport Accessories · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
uppababy.comuppababy.com
bugaboo.combugaboo.com
Silver Crosssilvercrossbaby.com
babyzen.combabyzen.com
Baby Trendbabytrend.com
BoboWózkibobowozki.com.pl
Competitors Gravity finds for Mockingbird. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Mockingbird with uppababy.com

07 · Company

The company behind Mockingbird.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Mockingbird is a company based in New York, United States, founded in 2019 according to LinkedIn, on a domain registered in January 2018. It employs about 74 people and is listed at seed stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
2019, per LinkedIn
Domain registered
10 Jan 2018
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
74 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Seed · last deal: seed
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hellomockingbird.com · Shopify · USD
Catalogue
18 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Mockingbird

What people ask Google about Mockingbird.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Mockingbird a legit company?

According to Gravity by Benchr, Mockingbird is a brand based in New York, United States: its website has existed since January 2018, it sells on a Shopify store, it employs 74 people on LinkedIn, it has 149,756 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Mockingbird known for?

Mockingbird is a modern baby gear brand that sells premium strollers and high chairs, offering parents functional and affordable products for every parenting milestone. Gravity by Benchr classifies it under Baby Transport Accessories, with Baby Stroller Accessories making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Mockingbird expensive?

Mockingbird's best seller, Car Seat Adapter, sells US$50.00 on hellomockingbird.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check hellomockingbird.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Mockingbird have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Mockingbird advertises on Facebook and Instagram and on Google, where its offers often run. Check hellomockingbird.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Mockingbird?

Mockingbird sells on its own website, hellomockingbird.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Mockingbird?

Gravity by Benchr records a company based in New York, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 74 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Mockingbird doing well?

Not at the moment. Gravity by Benchr estimates about 174,400 visits to hellomockingbird.com in September 2026, down 29% in a month and down 38% over three months. Mockingbird ranks #5 of 196 Baby Transport Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Mockingbird use?

Gravity by Benchr identifies hellomockingbird.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Mockingbird spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Mockingbird on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Baby Transport Accessories brands in United States?

Among Baby Transport Accessories brands in United States in the Gravity by Benchr index, Mockingbird ranks #5 of 196 by estimated traffic. Its closest competitors on the same market are uppababy.com, bugaboo.com, Silver Cross, babyzen.com and Baby Trend. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mockingbird.