Brand page · Food Items · Sweden
Hemköp: 1.7M visits a month, 132 active Meta ads.
Hemköp — Hemköp is a Swedish food retail chain characterized by personal service, emphasis on fresh products, and a wide assortment. The company operates approximately 200 locations in Sweden, both in owned stores and in cooperation with merchants. In September 2026 hemkop.se drew an estimated 1.7M visits, down 5% on the month before. It ranks #2 of 428 Food Items brands in Sweden and holds a 1.7 Trustpilot rating over 216 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Hemköp is a Swedish food retail chain characterized by personal service, emphasis on fresh products, and a wide assortment. The company operates approximately 200 locations in Sweden, both in owned stores and in cooperation with merchants.
01 · Traffic
How much traffic Hemköp gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hemköp drew an estimated 1.7M visits in September 2026, down 5% on the month before and down 10% over three months.
- Worldwide#9,440of 4.5M sites · Top 1%
- In Sweden#68of 27.3K sites · Top 1%
- Food Items, worldwide#227of 260,714 brands · Top 1%
- Food Items, Sweden#2of 428 brands · Top 1%
1.7M
estimated visits in September
1 mo ▼ −4.7%4 mo ▼ −10.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hemköp.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hemköp holds 1.7 out of 5 on Trustpilot over 216 reviews, 36 of them in the last twelve months: 10% of customers give five stars and 70% one star. That volume places Hemköp in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Sports
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hemköp sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hemköp's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hemköp in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hemköp is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hemköp runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Veckans erbjudandenHemköp14 Oct 2026video
Handla mat online – hemleverans eller hämta i butik | HemköpHemköp14 Oct 2026image
Fri hemleverans på hemköp.seHemköp13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad7 Sept 2026Hemköpskedjan ABverified
Image ad31 May 2026Hemköpskedjan ABverified
Text ad7 Apr 2026Hemköpskedjan ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hemköp.
The creators who tag @hemkop_sverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hemköp competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hemköp among Food Items brands in Sweden. The closest is instacart.com, then ocado.com, mathem.se, delhaize.be, Shaw’s and Star Market, Woolworths New Zealand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| instacart.cominstacart.com | |||||||
| ocado.comocado.com | |||||||
| mathem.semathem.se | |||||||
| delhaize.bedelhaize.be | |||||||
| Shaw’s and Star Marketshaws.com | |||||||
| Woolworths New Zealandcountdown.co.nz |
07 · Company
The company behind Hemköp.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hemköp is a company based in Sweden, founded in 1958 according to LinkedIn. It employs about 2,561 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1958, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,561 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hemkop.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hemköp
What people ask Google about Hemköp.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hemköp legit?
According to Gravity by Benchr, Hemköp is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 2,561 people on LinkedIn, it has 42,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hemköp reviews
Customers rate Hemköp 1.7 out of 5 on Trustpilot over 216 reviews, 36 of them in the last twelve months: 10% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hemköp known for?
Hemköp is a Swedish food retail chain characterized by personal service, emphasis on fresh products, and a wide assortment. The company operates approximately 200 locations in Sweden, both in owned stores and in cooperation with merchants. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Hemköp have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hemköp advertises on Facebook and Instagram and on Google, where its offers often run. Check hemkop.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hemköp?
Gravity by Benchr records a company based in Sweden, founded in 1958 according to LinkedIn, with 2,561 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hemköp doing well?
Not at the moment. Gravity by Benchr estimates about 1,701,500 visits to hemkop.se in September 2026, down 5% in a month and down 10% over three months. Hemköp ranks #2 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hemköp spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hemköp on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, Hemköp ranks #2 of 428 by estimated traffic. Its closest competitors on the same market are instacart.com, ocado.com, mathem.se, delhaize.be, Shaw’s and Star Market. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hemköp.