Brand page · Personal Care · United States

Hempz Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
hempz.com·🇺🇸 Dallas, United States· Shopify·Since 2002

Hempz: 87.1k visits a month, 50 active Meta ads, Gravity score 575.

Hempz — Hempz is a beauty and wellness brand that sells skincare and haircare products powered by 100% pure hemp seed oil, including body moisturizers, body washes, serums, oils, and hair care products. In September 2026 hempz.com drew an estimated 87.1k visits, down 43% on the month before. It ranks #886 of 33,626 Personal Care brands in United States.

hempz.com@hempzofficial 411kFacebookLinkedIn 2.4kTrustpilot 3.0Meta Ad Library 50

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
87.1k
−43% vs. August 2026
Instagram followers
411k
2,898 posts · @hempzofficial
Trustpilot
3.0
7 reviews · 2 in 12 months
Meta ads
50
active · on Google since 2025
Products
73%
in stock · 98 collections
Rank in United States
#886
of 33,626 in Personal Care
LinkedIn
2.4k
followers · 59 employees
Earned media value
€10.1k
per month, Instagram

Gravity score

575/ 1000 · 10 of 10 indicators rated
Brand Power712
Momentum373
Performance639

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hempz is a beauty and wellness brand that sells skincare and haircare products powered by 100% pure hemp seed oil, including body moisturizers, body washes, serums, oils, and hair care products.

01 · Traffic

How much traffic Hempz gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hempz drew an estimated 87.1k visits in September 2026, down 43% on the month before.

  • Worldwide#105,502of 4.5m sites · Top 5%
  • In United States#34,405of 1.2m sites · Top 5%
  • Personal Care, worldwide#5,234of 215,119 brands · Top 5%
  • Personal Care, United States#886of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

87.1k

estimated visits in September

1 mo ▼ −43.5%4 mo ▼ −0.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Hempz.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hempz holds 3.0 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 57% of customers give five stars and 29% one star.

Trustpilotread 21 Oct 2026
3.0TrustScore · 7 reviews · 2 in 12 months
5 ★57%
4 ★14%
3 ★0%
2 ★0%
1 ★29%

Health and Beauty Shop Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hempz sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hempz sells on Shopify, 73% of its catalogue in stock. The best seller is Sweet Pineapple & Honey Melon Moisturizing Herbal Hand Sanitizer, at US$6.99–US$15.99, followed by Petz Creamy Citrus Orange & Red Raspberry Herbal Deodorizing Spray and Travel-Size Sweet Pineapple & Honey Melon Moisturizing Herbal Hand Sanitizer.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics37%
Hair Care1%
Labels & Tags1%
Pet Grooming Supplies1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Pet Supplies2%
General Office Supplies1%
Communications0%
Food Items0%

The dominant category places Hempz in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
38% of the catalogue
In stock
73%
Upper price quartile
US$19.99
Currency
USD

05 · Influencers

Who talks about Hempz.

The creators who tag @hempzofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hempzofficial on Instagram, led by B R O O K 🍒 L Y N N (132k followers, 1.1% engagement).

Influencersaccounts tagging @hempzofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
BB R O O K 🍒 L Y N N@brooktheshopaholic · 🇺🇸 USFashion style luxury Creator132k1.1%2Tagged @hempzofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hempz competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hempz among Personal Care brands in United States. The closest is Luxe Cosmetics Uk, then Luxe Cosmetics, Pacifica, Revlon, Beauty Creations, eos.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Luxe Cosmetics Ukluxe-cosmetics.uk
Luxe Cosmeticsluxe-cosmetics.com
Pacificapacificabeauty.com
Revlonrevlon.com
Beauty Creationsbeautycreationscosmetics.com
eosevolutionofsmooth.com
Competitors Gravity finds for Hempz. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hempz with Luxe Cosmetics Uk

07 · Company

The company behind Hempz.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hempz is a company based in Dallas, United States, founded in 1998 according to LinkedIn, on a domain registered in March 2002. It employs about 59 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Dallas
Founded
1998, per LinkedIn
Domain registered
19 Mar 2002
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
59 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hempz.com · Shopify · USD
Catalogue
98 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hempz

What people ask Google about Hempz.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hempz a legit company?

According to Gravity by Benchr, Hempz is a brand based in Dallas, United States: its website has existed since March 2002, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 410,814 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Hempz?

Hempz is a beauty and wellness brand that sells skincare and haircare products powered by 100% pure hemp seed oil, including body moisturizers, body washes, serums, oils, and hair care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Hempz expensive?

Hempz's best seller, Sweet Pineapple & Honey Melon Moisturizing Herbal Hand Sanitizer, sells from US$6.99 to US$15.99 on hempz.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check hempz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Hempz promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Hempz advertises on Facebook and Instagram and on Google, where its offers often run. Check hempz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Hempz?

Hempz sells on its own website, hempz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Hempz?

Gravity by Benchr records a company based in Dallas, United States, founded in 1998 according to LinkedIn, on a domain registered in 2002, with 59 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hempz doing well?

Not at the moment. Gravity by Benchr estimates about 87,100 visits to hempz.com in September 2026, down 43% in a month and down 0% over three months. Hempz ranks #886 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hempz use?

Gravity by Benchr identifies hempz.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Hempz spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Hempz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Hempz ranks #886 of 33,626 by estimated traffic. Its closest competitors on the same market are Luxe Cosmetics Uk, Luxe Cosmetics, Pacifica, Revlon and Beauty Creations. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hempz.