Brand page · Toys · Sweden
Hobbex traffic, ads & competitors 44.7k visits a month, 40 active Meta ads, Gravity score 590.
Hobbex — Hobbex is an e-commerce company selling radio-controlled products including cars, drones, helicopters, planes, boats, and accessories. In September 2026 hobbex.se drew an estimated 44.7k visits, down 37% on the month before. It ranks #5 of 147 Toys brands in Sweden and holds a 3.0 Trustpilot rating over 53 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Toys brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hobbex is an e-commerce company selling radio-controlled products including cars, drones, helicopters, planes, boats, and accessories.
01 · Traffic
Hobbex website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobbex drew an estimated 44.7k visits in September 2026, down 37% on the month before and down 19% over three months.
- Worldwide#187,155of 4.5m sites · Top 5%
- In Sweden#1,414of 27.3k sites · Top 10%
- Toys, worldwide#2,035of 50,509 brands · Top 5%
- Toys, Sweden#5of 147 brands · Top 5%
44.7k
estimated visits in September
1 mo ▼ −37.4%4 mo ▼ −19.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hobbex reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobbex holds 3.0 out of 5 on Trustpilot over 53 reviews, 12 of them in the last twelve months: 32% of customers give five stars and 51% one star. That volume places Hobbex in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Hobby Store Model Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hobbex best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hobbex's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hobbex in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Hobbex ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobbex runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Rolig RC-bil för hela familjenHobbex7 Oct 2026video
Kampanjpris: 1799 krHobbex4 Oct 2026video
Kampanjpris: 1799 krHobbex20 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Hobbex Retail ABverified
Text ad21 Oct 2026Hobbex Retail ABverified
Text ad21 Oct 2026Hobbex Retail ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hobbex influencers
The creators who tag @hobbexrc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbexrc on Instagram, led by Rlaarlo RC (22.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRlaarlo RC@rlaarlo · 🇩🇪 DE | Tech gadgets innovation Creator | 22.5k | 0.7% | 1 | Tagged @hobbexrc |
06 · Competitors according to Gravity
Hobbex competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobbex among Toys brands in Sweden. The closest is lekub.ru, then theminifigurestore.uk, Cajasyregalosec, FPVUA, Elefun, activepowersports.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lekub.rulekub.ru | |||||||
| theminifigurestore.uktheminifigurestore.uk | |||||||
| Cajasyregaloseccajasyregalosec.com | |||||||
| FPVUAfpvua.com | |||||||
| Elefunelefun.se | |||||||
| activepowersports.comactivepowersports.com |
07 · Company
Who is behind Hobbex?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobbex is a company based in Sweden. It employs about 10 people.
- Entity country
- 🇸🇪 Sweden
- Employees
- 10 on LinkedIn
- Own store
- hobbex.se · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobbex
What people ask Google about Hobbex.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobbex legit?
According to Gravity by Benchr, Hobbex is a brand based in Sweden: it sells on a Magento store, it employs 10 people on LinkedIn, it has 10,619 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hobbex reviews
Customers rate Hobbex 3.0 out of 5 on Trustpilot over 53 reviews, 12 of them in the last twelve months: 32% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hobbex known for?
Hobbex is an e-commerce company selling radio-controlled products including cars, drones, helicopters, planes, boats, and accessories. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Hobbex promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbex advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbex.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hobbex?
Hobbex sells on its own website, hobbex.se, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hobbex?
Gravity by Benchr records a company based in Sweden, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hobbex doing well?
Not at the moment. Gravity by Benchr estimates about 44,700 visits to hobbex.se in September 2026, down 37% in a month and down 19% over three months. Hobbex ranks #5 of 147 Toys brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hobbex use?
Gravity by Benchr identifies hobbex.se as a Magento store. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hobbex's ad budget?
Gravity by Benchr does not publish a spend figure for Hobbex on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Sweden?
Among Toys brands in Sweden in the Gravity by Benchr index, Hobbex ranks #5 of 147 by estimated traffic. Its closest competitors on the same market are lekub.ru, theminifigurestore.uk, Cajasyregalosec, FPVUA and Elefun. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbex.