Brand page · Hobbies & Creative Arts
Hobbii traffic, ads & competitors 394k visits a month, 20 active Meta ads.
Hobbii — Hobbii is an online store that sells yarns and accessories for knitting and crochet, along with free patterns and books. In September 2026 hobbii.fr drew an estimated 394k visits. It ranks #4 of 1,714 Hobbies & Creative Arts brands and holds a 4.5 Trustpilot rating over 14,391 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Hobbii is an online store that sells yarns and accessories for knitting and crochet, along with free patterns and books.
01 · Traffic
Hobbii website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hobbii drew an estimated 394k visits in September 2026 and up 29% over three months.
- Worldwide#30,173of 4.5m sites · Top 1%
- In France#1,160of 166k sites · Top 1%
- Hobbies & Creative Arts, worldwide#336of 136,278 brands · Top 1%
- Hobbies & Creative Arts, France#4of 1,714 brands · Top 1%
394k
estimated visits in September
1 mo ▼ −0.1%4 mo ▲ +29.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hobbii reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hobbii holds 4.5 out of 5 on Trustpilot over 14,391 reviews, 1,063 of them in the last twelve months: 79% of customers give five stars and 3% one star. That volume places Hobbii in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Hobbii scores 4.6 over 7,884 reviews.
Yarn Store Knit Shop Hobby Store Craft Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hobbii best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hobbii sells on Shopify, 99% of its catalogue in stock. The best seller is Friends Cotton 8/4, at €2.95, followed by Rainbow Cotton 8/4 and Friends Cotton 8/8.
#1Friends Cotton 8/4Hobbii€2.95In stock
#2Rainbow Cotton 8/4Hobbii€1.20In stock
#3Friends Cotton 8/8Hobbii€2.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hobbii in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 15% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$6.72
- Currency
- EUR
04 · Ads
Hobbii ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hobbii runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Fils et accessoires de Hobbii – Livrés avec amour.Hobbii6 Oct 2026video
Fils et accessoires de Hobbii – Livrés avec amour.Hobbii6 Oct 2026image
Fils et accessoires de Hobbii – Livrés avec amour.Hobbii4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hobbii A/Sverified
Text ad20 Oct 2026Hobbii A/Sverified
Text ad20 Oct 2026Hobbii A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hobbii influencers
The creators who tag @hobbii.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hobbii.fr on Instagram, led by Sneshana 🌸 my life with crochet 🌸 (39.1k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSneshana 🌸 my life with crochet 🌸@crochethase · 🇩🇪 DE | Decoration garden diy Creator | 39.1k | 3.4% | 4 | Tagged @hobbii.fr |
06 · Competitors according to Gravity
Hobbii competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hobbii among Hobbies & Creative Arts brands. The closest is Shop Yarns, then lindehobby.com, Knit Picks, weareknitters.be, artyarn.co.uk, Rowan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shop Yarnsyarnspirations.com | |||||||
| lindehobby.comlindehobby.com | |||||||
| Knit Picksknitpicks.com | |||||||
| weareknitters.beweareknitters.be | |||||||
| artyarn.co.ukartyarn.co.uk | |||||||
| Rowanknitrowan.com |
07 · Company
Who is behind Hobbii?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hobbii is an e-commerce brand, founded in 2005 according to LinkedIn, on a domain registered in July 2017. It employs about 42 people.
- Founded
- 2005, per LinkedIn
- Domain registered
- 11 Jul 2017
- Employees
- 42 on LinkedIn
- Own store
- hobbii.fr · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hobbii
What people ask Google about Hobbii.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hobbii a legit company?
According to Gravity by Benchr, Hobbii is a brand: its website has existed since July 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 48,713 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hobbii reviews: is it worth it?
Customers rate Hobbii 4.5 out of 5 on Trustpilot over 14,391 reviews, 1,063 of them in the last twelve months: 79% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Hobbii scores 4.6 over 7,884 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hobbii?
Hobbii is an online store that sells yarns and accessories for knitting and crochet, along with free patterns and books. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hobbii expensive?
Hobbii's best seller, Friends Cotton 8/4, sells €2.95 on hobbii.fr. 99% of the catalogue is in stock. Gravity does not track prices daily: check hobbii.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hobbii have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hobbii advertises on Facebook and Instagram and on Google, where its offers often run. Check hobbii.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hobbii?
Hobbii sells on its own website, hobbii.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Hobbii?
Gravity by Benchr records a company, founded in 2005 according to LinkedIn, on a domain registered in 2017, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hobbii doing well?
Yes. Gravity by Benchr estimates about 393,900 visits to hobbii.fr in September 2026, down 0% in a month and up 29% over three months. Hobbii ranks #4 of 1,714 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hobbii use?
Gravity by Benchr identifies hobbii.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Hobbii spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hobbii on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Hobbii ranks #4 of 1,714 by estimated traffic. Its closest competitors on the same market are Shop Yarns, lindehobby.com, Knit Picks, weareknitters.be and artyarn.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hobbii.