Brand page · Outdoor Recreation · Germany
horze: 134k visits a month, 83 active Meta ads.
horze — Horze is an online shop that sells equestrian clothing and equipment for riders and their horses, offering products for all levels from beginners to competitive athletes. In September 2026 horze.de drew an estimated 134k visits, up 50% on the month before. It ranks #46 of 1,894 Outdoor Recreation brands in Germany and holds a 3.8 Trustpilot rating over 8,020 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Horze is an online shop that sells equestrian clothing and equipment for riders and their horses, offering products for all levels from beginners to competitive athletes.
01 · Traffic
How much traffic horze gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
horze drew an estimated 134k visits in September 2026, up 50% on the month before and up 23% over three months.
- Worldwide#73,309of 4.5m sites · Top 5%
- In Germany#3,323of 184k sites · Top 5%
- Outdoor Recreation, worldwide#1,168of 101,136 brands · Top 5%
- Outdoor Recreation, Germany#46of 1,894 brands · Top 5%
134k
estimated visits in September
1 mo ▲ +49.7%4 mo ▲ +23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about horze.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
horze holds 3.8 out of 5 on Trustpilot over 8,020 reviews, 160 of them in the last twelve months: 81% of customers give five stars and 6% one star. That volume places horze in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Tack Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What horze sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
horze sells on Shopify, 80% of its catalogue in stock. The best seller is Holly Argyle Reitsocken Dunkelbraun 39-42, at €4.99, followed by Holly Argyle Reitsocken Schwarz 35-38 and Holly Argyle Reitsocken Koriander 39-42.
#1Holly Argyle Reitsocken Dunkelbraun 39-42horze€4.99In stock
#2Holly Argyle Reitsocken Schwarz 35-38horze€4.99In stock
#3Holly Argyle Reitsocken Koriander 39-42horze€4.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places horze in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 1% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$151.15
- Currency
- EUR
04 · Ads
What horze is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
horze runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Handla nuHorze8 Oct 2026video
Zamów teraz na horze.pl!Horze8 Oct 2026image
Ontdek nuHorze7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Horze International GmbHverified
Text ad21 Oct 2026Horze International GmbHverified
Text ad21 Oct 2026Horze International GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about horze.
The creators who tag @horze_equestrian on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @horze_equestrian on Instagram, led by 𝑰𝒏𝒆𝒔 𝑽𝒆𝒍𝒅𝒃𝒐𝒆𝒓 𝑫𝒓𝒆𝒔𝒔𝒂𝒈𝒆 (20.7k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑰𝒏𝒆𝒔 𝑽𝒆𝒍𝒅𝒃𝒐𝒆𝒓 𝑫𝒓𝒆𝒔𝒔𝒂𝒈𝒆@ines_veldboer_dressage · INTL | Pets nature Creator | 20.7k | 2.6% | 5 | Tagged @horze_equestrian |
06 · Competitors according to Gravity
Who horze competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for horze among Outdoor Recreation brands in Germany. The closest is equus.co.uk, then lemieux.com, EQUIVA, aztecdiamondequestrian.com, equiphorse.com, Horsey People.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| equus.co.ukequus.co.uk | |||||||
| lemieux.comlemieux.com | |||||||
| EQUIVAequiva.com | |||||||
| aztecdiamondequestrian.comaztecdiamondequestrian.com | |||||||
| equiphorse.comequiphorse.com | |||||||
| Horsey Peoplehorseypeople.com.au |
07 · Company
The company behind horze.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
horze is a company based in Germany, founded in 2018 according to LinkedIn. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2018, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- horze.de · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about horze
What people ask Google about horze.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is horze a legit company?
According to Gravity by Benchr, horze is a brand based in Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 295,356 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
horze reviews: is it worth it?
Customers rate horze 3.8 out of 5 on Trustpilot over 8,020 reviews, 160 of them in the last twelve months: 81% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is horze?
Horze is an online shop that sells equestrian clothing and equipment for riders and their horses, offering products for all levels from beginners to competitive athletes. Gravity by Benchr classifies it under Outdoor Recreation, with Equestrian making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is horze expensive?
horze's best seller, Holly Argyle Reitsocken Dunkelbraun 39-42, sells €4.99 on horze.de. 80% of the catalogue is in stock. Gravity does not track prices daily: check horze.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a horze discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: horze advertises on Facebook and Instagram and on Google, where its offers often run. Check horze.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy horze?
horze sells on its own website, horze.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns horze?
Gravity by Benchr records a company based in Germany, founded in 2018 according to LinkedIn, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is horze growing?
Yes. Gravity by Benchr estimates about 133,900 visits to horze.de in September 2026, up 50% in a month and up 23% over three months. horze ranks #46 of 1,894 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does horze use?
Gravity by Benchr identifies horze.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records.
How much does horze spend on Meta ads?
Gravity by Benchr does not publish a spend figure for horze on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Germany?
Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, horze ranks #46 of 1,894 by estimated traffic. Its closest competitors on the same market are equus.co.uk, lemieux.com, EQUIVA, aztecdiamondequestrian.com and equiphorse.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with horze.