Brand page · Personal Care · United States
Huda Beauty: 892k visits a month, 513 active Meta ads, Gravity score 576.
Huda Beauty — Huda Beauty is a beauty brand launched by makeup artist Huda Kattan in 2013, creating products, content, and a community focused on celebrating individual beauty. In September 2026 hudabeauty.com drew an estimated 892k visits, up 8% on the month before. It ranks #72 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 272 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Personal Care brands in United Arab Emirates with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Huda Beauty is a beauty brand launched by makeup artist Huda Kattan in 2013, creating products, content, and a community focused on celebrating individual beauty.
01 · Traffic
How much traffic Huda Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Huda Beauty drew an estimated 892k visits in September 2026, up 8% on the month before and up 3% over three months.
- Worldwide#15,841of 4.5m sites · Top 1%
- In United States#5,232of 1.2m sites · Top 1%
- Personal Care, worldwide#546of 215,119 brands · Top 1%
- Personal Care, United States#72of 33,626 brands · Top 1%
892k
estimated visits in September
1 mo ▲ +7.6%4 mo ▲ +3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Huda Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Huda Beauty holds 1.8 out of 5 on Trustpilot over 272 reviews, 94 of them in the last twelve months: 21% of customers give five stars and 70% one star. That volume places Huda Beauty in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Huda Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Huda Beauty sells on Shopify, 90% of its catalogue in stock. The best seller is Blush Filter Liquid Blush, at US$25.00, followed by Easy Blur Natural Airbrush Foundation with Niacinamide and #FauxFilter Luminous Matte Concealer.
#2Blush Filter Liquid BlushHuda BeautyUS$25.00In stock
#3Easy Blur Natural Airbrush Foundation with NiacinamideHuda BeautyUS$37.00In stock
#FauxFilter Luminous Matte ConcealerHuda BeautyUS$31.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Huda Beauty in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 92% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$46.00
- Currency
- USD
04 · Ads
What Huda Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Huda Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Ultra Snatched CollectionHuda Beauty14 Oct 2026video
New Ultra Snatched Collection 🩷Huda Beauty14 Oct 2026video
Instantly blurred skin.Huda Beauty14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HB USA HOLDINGS, INC.verified
Text ad21 Oct 2026HB USA HOLDINGS, INC.verified
Text ad21 Oct 2026HB USA HOLDINGS, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Huda Beauty.
The creators who tag @hudabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hudabeauty on Instagram, led by باتو مارديني (127k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| بباتو مارديني@bato.mardini · 🇮🇶 IQ | Beauty cosmetics skincare Creator | 127k | 1.7% | 23 | Tagged @hudabeauty |
06 · Competitors according to Gravity
Who Huda Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Huda Beauty among Personal Care brands in United States. The closest is HOK Makeup, then pixibeauty.com, Fenty Beauty UK, Rare Beauty, MAKEUP, BBA by Suleman.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HOK Makeuphokmakeup.com | |||||||
| pixibeauty.compixibeauty.com | |||||||
| Fenty Beauty UKfentybeauty.co.uk | |||||||
| Rare Beautyrarebeauty.com | |||||||
| MAKEUPmakeup.hr | |||||||
| BBA by Sulemanbbabysuleman.com |
07 · Company
The company behind Huda Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Huda Beauty is a company based in Burlington, United States, founded in 2013 according to LinkedIn, on a domain registered in April 2010. It employs about 1,284 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Burlington
- Founded
- 2013, per LinkedIn
- Domain registered
- 3 Apr 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,284 on LinkedIn · 201-500
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hudabeauty.com · Shopify · USD
- Catalogue
- 185 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Huda Beauty
What people ask Google about Huda Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Huda Beauty legit?
According to Gravity by Benchr, Huda Beauty is a brand based in Burlington, United States: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,284 people on LinkedIn, it has 56,217,066 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Huda Beauty reviews: is it worth it?
Customers rate Huda Beauty 1.8 out of 5 on Trustpilot over 272 reviews, 94 of them in the last twelve months: 21% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Huda Beauty?
Huda Beauty is a beauty brand launched by makeup artist Huda Kattan in 2013, creating products, content, and a community focused on celebrating individual beauty. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Huda Beauty cost?
Huda Beauty's best seller, Blush Filter Liquid Blush, sells US$25.00 on hudabeauty.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check hudabeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Huda Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Huda Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check hudabeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Huda Beauty?
Huda Beauty sells on its own website, hudabeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Huda Beauty?
Gravity by Benchr records a company based in Burlington, United States, founded in 2013 according to LinkedIn, on a domain registered in 2010, with 1,284 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Huda Beauty doing well?
Yes. Gravity by Benchr estimates about 891,700 visits to hudabeauty.com in September 2026, up 8% in a month and up 3% over three months. Huda Beauty ranks #72 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Huda Beauty use?
Gravity by Benchr identifies hudabeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Huda Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Huda Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Huda Beauty ranks #72 of 33,626 by estimated traffic. Its closest competitors on the same market are HOK Makeup, pixibeauty.com, Fenty Beauty UK, Rare Beauty and MAKEUP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Huda Beauty.