Brand page · Personal Care · United Kingdom
Fenty Beauty UK: 199K visits a month, 153 active Meta ads, Gravity score 603.
Fenty Beauty UK — Fenty Beauty UK is a makeup and beauty brand founded by Rihanna that offers products designed to perform across all skin tones and types. In September 2026 fentybeauty.co.uk drew an estimated 199K visits, up 60% on the month before. It ranks #85 of 8,226 Personal Care brands in United Kingdom and holds a 2.3 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fenty Beauty UK is a makeup and beauty brand founded by Rihanna that offers products designed to perform across all skin tones and types.
01 · Traffic
How much traffic Fenty Beauty UK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fenty Beauty UK drew an estimated 199K visits in September 2026, up 60% on the month before and up 66% over three months.
- Worldwide#52,638of 4.5M sites · Top 5%
- In United Kingdom#2,670of 192K sites · Top 5%
- Personal Care, worldwide#2,399of 215,119 brands · Top 5%
- Personal Care, United Kingdom#85of 8,226 brands · Top 5%
199K
estimated visits in September
1 mo ▲ +60.5%4 mo ▲ +65.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fenty Beauty UK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fenty Beauty UK holds 2.3 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 10% of customers give five stars and 80% one star.
Clothing Store Perfume Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fenty Beauty UK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fenty Beauty UK sells on Shopify, 92% of its catalogue in stock. The best seller is Gloss Bomb Universal Lip Luminizer — Fenty Glow, at £15.00–£20.00, followed by Gloss Bomb Universal Lip Luminizer — Fu$y and Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry.
#1Gloss Bomb Universal Lip Luminizer — Fenty GlowFenty Beauty UK£15.00–£20.00In stock
#2Gloss Bomb Universal Lip Luminizer — Fu$yFenty Beauty UK£15.00–£20.00In stock
#3Fat Water Niacinamide Pore-Refining Toner Serum with Barbados CherryFenty Beauty UK£29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fenty Beauty UK in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 93% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$42.35
- Currency
- GBP
04 · Ads
What Fenty Beauty UK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fenty Beauty UK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Fenty Beauty表情包粉底全新上市fentybeauty7 Oct 2026video
Most Coveted Holiday Sets 🎁fentybeauty6 Oct 2026image
Most Coveted Holiday Sets 🎁fentybeauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kendo Brands Limitedverified
Text ad21 Oct 2026Kendo Brands Limitedverified
Text ad21 Oct 2026Kendo Brands Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fenty Beauty UK.
The creators who tag @fentybeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fentybeauty on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6K | 1.8% | 17 | Tagged @fentybeauty |
06 · Competitors according to Gravity
Who Fenty Beauty UK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fenty Beauty UK among Personal Care brands in United Kingdom. The closest is maccosmetics.fr, then FAE BEAUTY, rem beauty, Bobbi Brown Cosmetics, Bare Minerals, Kosas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| maccosmetics.frmaccosmetics.fr | |||||||
| FAE BEAUTYfaebeauty.in | |||||||
| rem beautyrembeauty.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Bare Mineralsbareminerals.com | |||||||
| Kosaskosas.com |
07 · Company
The company behind Fenty Beauty UK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fenty Beauty UK is a company based in Walton-on-Thames, United Kingdom, on a domain registered in June 2018.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Walton-on-Thames
- Founded
- Data not available
- Domain registered
- 2 Jun 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fentybeauty.co.uk · Shopify · GBP
- Catalogue
- 598 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fenty Beauty UK
What people ask Google about Fenty Beauty UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fenty Beauty UK legit or a scam?
According to Gravity by Benchr, Fenty Beauty UK is a brand based in Walton-on-Thames, United Kingdom: its website has existed since June 2018, it sells on a Shopify store, it has 13,345,430 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fenty Beauty UK?
Customers rate Fenty Beauty UK 2.3 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 10% give five stars, 80% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fenty Beauty UK?
Fenty Beauty UK is a makeup and beauty brand founded by Rihanna that offers products designed to perform across all skin tones and types. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fenty Beauty UK cost?
Fenty Beauty UK's best seller, Gloss Bomb Universal Lip Luminizer — Fenty Glow, sells from £15.00 to £20.00 on fentybeauty.co.uk. 92% of the catalogue is in stock. Gravity does not track prices daily: check fentybeauty.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fenty Beauty UK promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fenty Beauty UK advertises on Facebook and Instagram and on Google, where its offers often run. Check fentybeauty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fenty Beauty UK?
Fenty Beauty UK sells on its own website, fentybeauty.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fenty Beauty UK?
Gravity by Benchr records a company based in Walton-on-Thames, United Kingdom, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fenty Beauty UK growing?
Yes. Gravity by Benchr estimates about 199,300 visits to fentybeauty.co.uk in September 2026, up 60% in a month and up 66% over three months. Fenty Beauty UK ranks #85 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fenty Beauty UK use?
Gravity by Benchr identifies fentybeauty.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fenty Beauty UK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fenty Beauty UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Fenty Beauty UK ranks #85 of 8,226 by estimated traffic. Its closest competitors on the same market are maccosmetics.fr, FAE BEAUTY, rem beauty, Bobbi Brown Cosmetics, Bare Minerals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fenty Beauty UK.