Brand page · Personal Care · United States
Rare Beauty: 677K visits a month, 295 active Meta ads, Gravity score 638.
Rare Beauty — Rare Beauty is a makeup brand founded by Selena Gomez that offers vegan and cruelty-free makeup products designed to feel good in without hiding what makes individuals unique. In September 2026 rarebeauty.com drew an estimated 677K visits, down 17% on the month before. It ranks #98 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 118 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rare Beauty is a makeup brand founded by Selena Gomez that offers vegan and cruelty-free makeup products designed to feel good in without hiding what makes individuals unique.
01 · Traffic
How much traffic Rare Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rare Beauty drew an estimated 677K visits in September 2026, down 17% on the month before and down 8% over three months.
- Worldwide#19,559of 4.5M sites · Top 1%
- In United States#6,432of 1.2M sites · Top 1%
- Personal Care, worldwide#703of 215,119 brands · Top 1%
- Personal Care, United States#98of 33,626 brands · Top 1%
677K
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rare Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rare Beauty holds 2.0 out of 5 on Trustpilot over 118 reviews, 30 of them in the last twelve months: 25% of customers give five stars and 67% one star. That volume places Rare Beauty in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Rare Beauty scores 4.7 over 210 reviews.
Beauty Product Supplier Beauty Supply Store Cosmetics Store Cosmetics Industry Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rare Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rare Beauty sells on Shopify, 90% of its catalogue in stock. The best seller is Soft Pinch Liquid Blush, at US$25.00, followed by Soft Pinch Tinted Lip Oil and Warm Wishes Effortless Bronzer Stick.
#1Soft Pinch Liquid BlushRare BeautyUS$25.00In stock
#2Soft Pinch Tinted Lip OilRare BeautyUS$24.00In stock
#3Warm Wishes Effortless Bronzer StickRare BeautyUS$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rare Beauty in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 89% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What Rare Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rare Beauty runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2023 (image, text, video).
NEW Jumbo Brow GelRare Beauty13 Oct 2026image
NEW BÉIS x Rare BeautyRare Beauty13 Oct 2026video
Rare Fragrance CollectionRare Beauty12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rare Beauty, LLCverified
Text ad20 Oct 2026Rare Beauty, LLCverified
Text ad20 Oct 2026Rare Beauty, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rare Beauty.
The creators who tag @rarebeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rarebeauty on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6K | 1.8% | 19 | Tagged @rarebeauty |
06 · Competitors according to Gravity
Who Rare Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rare Beauty among Personal Care brands in United States. The closest is Glossier, then charlottetilbury.com, Kylie Cosmetics, Kylie Cosmetics, esteelauder.co.uk, Hourglass Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glossierglossier.com | |||||||
| charlottetilbury.comcharlottetilbury.com | |||||||
| Kylie Cosmeticskyliejennercosmetics.co.uk | |||||||
| Kylie Cosmeticskyliecosmetics.com | |||||||
| esteelauder.co.ukesteelauder.co.uk | |||||||
| Hourglass Cosmeticshourglasscosmetics.com |
07 · Company
The company behind Rare Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rare Beauty is a company based in El Segundo, United States, on a domain registered in June 2001. It employs about 789 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- Data not available
- Domain registered
- 30 Jun 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 789 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rarebeauty.com · Shopify · USD
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rare Beauty
What people ask Google about Rare Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rare Beauty legit or a scam?
According to Gravity by Benchr, Rare Beauty is a brand based in El Segundo, United States: its website has existed since June 2001, it sells on a Shopify store, it employs 789 people on LinkedIn, it has 8,632,519 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rare Beauty?
Customers rate Rare Beauty 2.0 out of 5 on Trustpilot over 118 reviews, 30 of them in the last twelve months: 25% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Rare Beauty scores 4.7 over 210 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rare Beauty?
Rare Beauty is a makeup brand founded by Selena Gomez that offers vegan and cruelty-free makeup products designed to feel good in without hiding what makes individuals unique. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rare Beauty cost?
Rare Beauty's best seller, Soft Pinch Liquid Blush, sells US$25.00 on rarebeauty.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check rarebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rare Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rare Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check rarebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rare Beauty?
Rare Beauty sells on its own website, rarebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rare Beauty?
Gravity by Benchr records a company based in El Segundo, United States, whose domain was registered in 2001, with 789 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rare Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 677,000 visits to rarebeauty.com in September 2026, down 17% in a month and down 8% over three months. Rare Beauty ranks #98 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rare Beauty use?
Gravity by Benchr identifies rarebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rare Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Rare Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Rare Beauty ranks #98 of 33,626 by estimated traffic. Its closest competitors on the same market are Glossier, charlottetilbury.com, Kylie Cosmetics, Kylie Cosmetics, esteelauder.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rare Beauty.