Brand page · Decor · Netherlands
Volero: 357K visits a month, 96 active Meta ads, Gravity score 567.
Volero — Volero is an online retailer specializing in rugs, offering the largest selection of rugs in the Netherlands with a focus on private label products. In September 2026 volero.nl drew an estimated 357K visits, down 2% on the month before. It ranks #13 of 2,328 Decor brands in Netherlands and holds a 3.8 Trustpilot rating over 5,217 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Decor brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Volero is an online retailer specializing in rugs, offering the largest selection of rugs in the Netherlands with a focus on private label products.
01 · Traffic
How much traffic Volero gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Volero drew an estimated 357K visits in September 2026, down 2% on the month before and up 24% over three months.
- Worldwide#32,609of 4.5M sites · Top 1%
- In Netherlands#400of 78.6K sites · Top 1%
- Decor, worldwide#448of 185,686 brands · Top 1%
- Decor, Netherlands#13of 2,328 brands · Top 1%
357K
estimated visits in September
1 mo ▼ −2.3%4 mo ▲ +23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Volero.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Volero holds 3.8 out of 5 on Trustpilot over 5,217 reviews, 893 of them in the last twelve months: 57% of customers give five stars and 23% one star. That volume places Volero in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Decoration and Interior Design Store Rug Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Volero sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Volero sells on Shopify, 62% of its catalogue in stock. The best seller is Standard Antislip Underlay - Basic, at €14.95–€39.95, followed by Premium Antislip Underlay - Supreme and Soft High Pile Rug - Comfy Supreme Cream.
#1Standard Antislip Underlay - BasicVolero€14.95–€39.95In stock
#2Premium Antislip Underlay - SupremeVolero€19.95–€74.95In stock
#3Soft High Pile Rug - Comfy Supreme CreamVolero€57.95–€434.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Volero in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 1% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$166.89
- Currency
- EUR
04 · Ads
What Volero is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Volero runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
LE spécialiste du tapisVolero.eu10 Oct 2026image
LE spécialiste du tapisVolero.eu10 Oct 2026image
LE spécialiste du tapisVolero.eu10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026De Onlinewinkelier b.v.verified
Text ad20 Oct 2026De Onlinewinkelier b.v.verified
Text ad20 Oct 2026De Onlinewinkelier b.v.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Volero.
The creators who tag @volero.insta on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @volero.insta on Instagram, led by Nilo | Interior & Styling (28K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNilo | Interior & Styling@maison66.nl · 🇳🇱 NL | Decoration garden diy Creator | 28K | 1.6% | 4 | Tagged @volero.insta |
06 · Competitors according to Gravity
Who Volero competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Volero among Decor brands in Netherlands. The closest is Rugs Direct, then Kukoon Rugs Online, The Rugs, Rugs USA, rugs2runners.co.uk, Miss Amara.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rugs Directrugsdirect.co.uk | |||||||
| Kukoon Rugs Onlinekukoonrugs.com | |||||||
| The Rugsthe-rugs.com | |||||||
| Rugs USArugsusa.com | |||||||
| rugs2runners.co.ukrugs2runners.co.uk | |||||||
| Miss Amaramissamara.com.au |
07 · Company
The company behind Volero.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Volero is a company based in Netherlands, founded in 2016 according to LinkedIn, on a domain registered in January 2019. It employs about 42 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2016, per LinkedIn
- Domain registered
- 30 Jan 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- volero.nl · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Volero
What people ask Google about Volero.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Volero a legit company?
According to Gravity by Benchr, Volero is a brand based in Netherlands: its website has existed since January 2019, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 49,827 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Volero?
Customers rate Volero 3.8 out of 5 on Trustpilot over 5,217 reviews, 893 of them in the last twelve months: 57% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Volero?
Volero is an online retailer specializing in rugs, offering the largest selection of rugs in the Netherlands with a focus on private label products. Gravity by Benchr classifies it under Decor, with Rugs making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Volero cost?
Volero's best seller, Standard Antislip Underlay - Basic, sells from €14.95 to €39.95 on volero.nl. 62% of the catalogue is in stock. Gravity does not track prices daily: check volero.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Volero have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Volero advertises on Facebook and Instagram and on Google, where its offers often run. Check volero.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Volero?
Volero sells on its own website, volero.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Volero?
Gravity by Benchr records a company based in Netherlands, founded in 2016 according to LinkedIn, on a domain registered in 2019, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Volero growing?
Yes. Gravity by Benchr estimates about 357,000 visits to volero.nl in September 2026, down 2% in a month and up 24% over three months. Volero ranks #13 of 2,328 Decor brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Volero use?
Gravity by Benchr identifies volero.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Volero spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Volero on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Netherlands?
Among Decor brands in Netherlands in the Gravity by Benchr index, Volero ranks #13 of 2,328 by estimated traffic. Its closest competitors on the same market are Rugs Direct, Kukoon Rugs Online, The Rugs, Rugs USA, rugs2runners.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Volero.