Brand page · Outdoor Recreation · New Zealand
Hunting & Fishing: 215K visits a month, 20 active Meta ads, Gravity score 657.
Hunting & Fishing — Hunting & Fishing New Zealand is a retailer that sells hunting, fishing, camping, diving, tramping gear and clothing. The company operates both online and through physical stores throughout New Zealand. In September 2026 huntingandfishing.co.nz drew an estimated 215K visits, up 8% on the month before. It ranks #3 of 783 Outdoor Recreation brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Outdoor Recreation brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hunting & Fishing New Zealand is a retailer that sells hunting, fishing, camping, diving, tramping gear and clothing. The company operates both online and through physical stores throughout New Zealand.
01 · Traffic
How much traffic Hunting & Fishing gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hunting & Fishing drew an estimated 215K visits in September 2026, up 8% on the month before and down 3% over three months.
- Worldwide#49,437of 4.5M sites · Top 5%
- In New Zealand#167of 26.3K sites · Top 1%
- Outdoor Recreation, worldwide#677of 101,136 brands · Top 1%
- Outdoor Recreation, New Zealand#3of 783 brands · Top 1%
215K
estimated visits in September
1 mo ▲ +7.7%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hunting & Fishing.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hunting & Fishing holds 3.0 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Hunting Store Fishing Store Camping Store Hunting and Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hunting & Fishing sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hunting & Fishing's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Hunting & Fishing in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Hunting & Fishing is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hunting & Fishing runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2024 (image, text, video).
Ready for the First Trip?Hunting & Fishing New Zealand7 Oct 2026video
Top Brands. Real Fishing Advice.Hunting & Fishing New Zealand7 Oct 2026image
Dressed for Whatever Spring ThrowsHunting & Fishing New Zealand7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HEARTS AND SCIENCE NEW ZEALAND LIMITEDverified
Text ad20 Oct 2026HEARTS AND SCIENCE NEW ZEALAND LIMITEDverified
Text ad20 Oct 2026HEARTS AND SCIENCE NEW ZEALAND LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hunting & Fishing.
The creators who tag @huntingandfishingnewzealand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @huntingandfishingnewzealand on Instagram, led by NicorSutherland (39.7K followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicorSutherland@101hunting_an_fishing · 🇳🇿 NZ | Pets nature Creator | 39.7K | 3.6% | 9 | Tagged @huntingandfishingnewzealand |
06 · Competitors according to Gravity
Who Hunting & Fishing competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hunting & Fishing among Outdoor Recreation brands in New Zealand. The closest is Safari Outdoor, then cabelas.com, Sportsman, academy.com, basspro.com, scheels.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Safari Outdoorsafarioutdoor.co.za | |||||||
| cabelas.comcabelas.com | |||||||
| Sportsmansportsmans.com | |||||||
| academy.comacademy.com | |||||||
| basspro.combasspro.com | |||||||
| scheels.comscheels.com |
07 · Company
The company behind Hunting & Fishing.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hunting & Fishing is a company based in New Zealand, on a domain registered in August 2001. It employs about 94 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇳🇿 New Zealand
- Founded
- Data not available
- Domain registered
- 28 Aug 2001
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 94 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- huntingandfishing.co.nz · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hunting & Fishing
What people ask Google about Hunting & Fishing.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hunting & Fishing legit or a scam?
According to Gravity by Benchr, Hunting & Fishing is a brand based in New Zealand: its website has existed since August 2001, it sells on a Magento store, it employs 94 people on LinkedIn, it has 49,455 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hunting & Fishing?
Hunting & Fishing New Zealand is a retailer that sells hunting, fishing, camping, diving, tramping gear and clothing. The company operates both online and through physical stores throughout New Zealand. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Hunting & Fishing discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hunting & Fishing advertises on Facebook and Instagram and on Google, where its offers often run. Check huntingandfishing.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hunting & Fishing?
Hunting & Fishing sells on its own website, huntingandfishing.co.nz, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hunting & Fishing?
Gravity by Benchr records a company based in New Zealand, whose domain was registered in 2001, with 94 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hunting & Fishing doing well?
Not at the moment. Gravity by Benchr estimates about 214,600 visits to huntingandfishing.co.nz in September 2026, up 8% in a month and down 3% over three months. Hunting & Fishing ranks #3 of 783 Outdoor Recreation brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hunting & Fishing use?
Gravity by Benchr identifies huntingandfishing.co.nz as a Magento store. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hunting & Fishing's ad budget?
Gravity by Benchr does not publish a spend figure for Hunting & Fishing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in New Zealand?
Among Outdoor Recreation brands in New Zealand in the Gravity by Benchr index, Hunting & Fishing ranks #3 of 783 by estimated traffic. Its closest competitors on the same market are Safari Outdoor, cabelas.com, Sportsman, academy.com, basspro.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hunting & Fishing.