Brand page · Food Items · Sweden
ICA traffic, ads & competitors 15.4m visits a month, 13 active Meta ads.
ICA — ICA is a Swedish grocery retailer offering online food shopping, store locations, special offers, and recipes. In September 2026 ica.se drew an estimated 15.4m visits, down 10% on the month before. It ranks #1 of 428 Food Items brands in Sweden and holds a 1.6 Trustpilot rating over 757 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ICA is a Swedish grocery retailer offering online food shopping, store locations, special offers, and recipes.
01 · Traffic
ICA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ICA drew an estimated 15.4m visits in September 2026, down 10% on the month before and down 2% over three months.
- Worldwide#1,440of 4.5m sites · Top 1%
- In Sweden#5of 27.3k sites · Top 1%
- Food Items, worldwide#22of 260,714 brands · Top 1%
- Food Items, Sweden#1of 428 brands · Top 1%
15.4m
estimated visits in September
1 mo ▼ −9.7%4 mo ▼ −1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ICA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ICA holds 1.6 out of 5 on Trustpilot over 757 reviews, 92 of them in the last twelve months: 11% of customers give five stars and 71% one star. That volume places ICA in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Grocery Delivery Service Grocery Store Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ICA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ICA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ICA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
ICA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ICA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Klicka hem din rabatt!ICA5 Oct 2026video
Veckans StammiserbjudandenICA5 Oct 2026video
Klicka hem din rabatt!ICA5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
ICA influencers
The creators who tag @icasverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
ICA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ICA among Food Items brands in Sweden. The closest is jumbo.com, then plus.nl, ocado.com, tesco.ie, nemlig, combi.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jumbo.comjumbo.com | |||||||
| plus.nlplus.nl | |||||||
| ocado.comocado.com | |||||||
| tesco.ietesco.ie | |||||||
| nemlignemlig.com | |||||||
| combi.decombi.de |
07 · Company
Who is behind ICA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ICA is a company based in Sweden.
- Entity country
- 🇸🇪 Sweden
- Status
- Operating
- Own store
- ica.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ICA
What people ask Google about ICA.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
ICA reviews
Customers rate ICA 1.6 out of 5 on Trustpilot over 757 reviews, 92 of them in the last twelve months: 11% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ICA known for?
ICA is a Swedish grocery retailer offering online food shopping, store locations, special offers, and recipes. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a ICA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ICA advertises on Facebook and Instagram and on Google, where its offers often run. Check ica.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is ICA growing?
Not at the moment. Gravity by Benchr estimates about 15,398,500 visits to ica.se in September 2026, down 10% in a month and down 2% over three months. ICA ranks #1 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ICA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ICA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, ICA ranks #1 of 428 by estimated traffic. Its closest competitors on the same market are jumbo.com, plus.nl, ocado.com, tesco.ie and nemlig. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ICA.