Brand page · Clothing · New Zealand
Icebreaker: 858K visits a month, 753 active Meta ads.
Icebreaker — Icebreaker is a clothing brand that provides natural performance alternatives to synthetic-based apparel, using natural fibers to create healthier and more sustainable clothing options. In September 2026 icebreaker.com drew an estimated 858K visits, down 10% on the month before. It ranks #167 of 97,158 Clothing brands in New Zealand and holds a 3.7 Trustpilot rating over 2,179 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Icebreaker is a clothing brand that provides natural performance alternatives to synthetic-based apparel, using natural fibers to create healthier and more sustainable clothing options.
01 · Traffic
How much traffic Icebreaker gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Icebreaker drew an estimated 858K visits in September 2026, down 10% on the month before and up 6% over three months.
- Worldwide#16,332of 4.5M sites · Top 1%
- In United States#5,399of 1.2M sites · Top 1%
- Clothing, worldwide#1,277of 459,295 brands · Top 1%
- Clothing, United States#167of 97,158 brands · Top 1%
858K
estimated visits in September
1 mo ▼ −10.2%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Icebreaker.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Icebreaker holds 3.7 out of 5 on Trustpilot over 2,179 reviews, 292 of them in the last twelve months: 58% of customers give five stars and 19% one star. That volume places Icebreaker in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Icebreaker sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Icebreaker sells on Shopify, 93% of its catalogue in stock. The best seller is Men's Merino 260 Oasis Thermal Leggings wFly, at US$140.00, followed by Unisex 260 Tech Glove Liners and Unisex Merino 260 Quantum Gloves.
#1Men's Merino 260 Oasis Thermal Leggings wFlyIcebreakerUS$140.00In stock
#2Unisex 260 Tech Glove LinersIcebreakerUS$45.00In stock
#3Unisex Merino 260 Quantum GlovesIcebreakerUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Icebreaker in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 79% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$150.00
- Currency
- USD
04 · Ads
What Icebreaker is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Icebreaker runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2022 (image, text, video).
40% Off* Selected Stylesicebreaker14 Oct 2026image
40% Off* Selected Stylesicebreaker14 Oct 2026image
40% Off* Selected Stylesicebreaker14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VF International SAGLverified
Image ad20 Oct 2026Icebreaker New Zealand Limitedverified
Text ad20 Oct 2026VF International SAGLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Icebreaker.
The creators who tag @icebreakernz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icebreakernz on Instagram, led by Granath Mountain Guiding (10.4K followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGranath Mountain Guiding@tobias_granath · 🇦🇹 AT | Travel tourism exploration Creator | 10.4K | 3.7% | 4 | Tagged @icebreakernz |
06 · Competitors according to Gravity
Who Icebreaker competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Icebreaker among Clothing brands in New Zealand. The closest is IBEX, then smartwool.com, Mons Royale, Ridge Merino, Minus33 Merino Wool Clothing, Unbound Merino.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IBEXibex.com | |||||||
| smartwool.comsmartwool.com | |||||||
| Mons Royalemonsroyale.com | |||||||
| Ridge Merinoridgemerino.com | |||||||
| Minus33 Merino Wool Clothingminus33.com | |||||||
| Unbound Merinounboundmerino.com |
07 · Company
The company behind Icebreaker.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Icebreaker is a company based in New Zealand, founded in 1995 according to LinkedIn, on a domain registered in November 1998. It employs about 281 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 1995, per LinkedIn
- Domain registered
- 5 Nov 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 281 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- icebreaker.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Icebreaker
What people ask Google about Icebreaker.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Icebreaker legit?
According to Gravity by Benchr, Icebreaker is a brand based in New Zealand: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 281 people on LinkedIn, it has 145,099 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Icebreaker?
Customers rate Icebreaker 3.7 out of 5 on Trustpilot over 2,179 reviews, 292 of them in the last twelve months: 58% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Icebreaker?
Icebreaker is a clothing brand that provides natural performance alternatives to synthetic-based apparel, using natural fibers to create healthier and more sustainable clothing options. Gravity by Benchr classifies it under Clothing, with Socks making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Icebreaker cost?
Icebreaker's best seller, Men's Merino 260 Oasis Thermal Leggings wFly, sells US$140.00 on icebreaker.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check icebreaker.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Icebreaker promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Icebreaker advertises on Facebook and Instagram and on Google, where its offers often run. Check icebreaker.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Icebreaker?
Icebreaker sells on its own website, icebreaker.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Icebreaker?
Gravity by Benchr records a company based in New Zealand, founded in 1995 according to LinkedIn, on a domain registered in 1998, with 281 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Icebreaker growing?
Yes. Gravity by Benchr estimates about 858,100 visits to icebreaker.com in September 2026, down 10% in a month and up 6% over three months. Icebreaker ranks #167 of 97,158 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Icebreaker use?
Gravity by Benchr identifies icebreaker.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
How much does Icebreaker spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Icebreaker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Icebreaker ranks #167 of 97,158 by estimated traffic. Its closest competitors on the same market are IBEX, smartwool.com, Mons Royale, Ridge Merino, Minus33 Merino Wool Clothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Icebreaker.