Brand page · Clothing · United States
Ridge Merino: 162K visits a month, 65 active Meta ads, Gravity score 617.
Ridge Merino — Ridge Merino develops Merino wool apparel for outdoor adventures and activities. The company creates sustainable clothing using natural, renewable and biodegradable fibers. In September 2026 ridgemerino.com drew an estimated 162K visits, down 21% on the month before. It ranks #939 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ridge Merino develops Merino wool apparel for outdoor adventures and activities. The company creates sustainable clothing using natural, renewable and biodegradable fibers.
01 · Traffic
How much traffic Ridge Merino gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ridge Merino drew an estimated 162K visits in September 2026, down 21% on the month before and up 3% over three months.
- Worldwide#62,352of 4.5M sites · Top 5%
- In United States#20,524of 1.2M sites · Top 5%
- Clothing, worldwide#5,751of 459,295 brands · Top 5%
- Clothing, United States#939of 97,158 brands · Top 1%
162K
estimated visits in September
1 mo ▼ −21.5%4 mo ▲ +3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ridge Merino.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ridge Merino holds 3.3 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 0% one star.
Clothing Store Women's Clothing Store Activewear Store Underwear Store Men's Clothing Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ridge Merino sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ridge Merino sells on Shopify, 69% of its catalogue in stock. The best seller is Men's Ridge Merino Wool Boxer Briefs, at US$36.00, followed by Women's Ridge Merino Wool Boy Short Underwear and Men's Journey Merino Wool T-Shirt.
#1Men's Ridge Merino Wool Boxer BriefsRidge MerinoUS$36.00In stock
#2Women's Ridge Merino Wool Boy Short UnderwearRidge MerinoUS$35.00In stock
#3Men's Journey Merino Wool T-ShirtRidge MerinoUS$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ridge Merino in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 97% of the catalogue
- In stock
- 69%
- Upper price quartile
- US$100.00
- Currency
- USD
04 · Ads
What Ridge Merino is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ridge Merino runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Merino Oversized TeeRidge Merino5 Oct 2026video
Natural Comfort, All DayRidge Merino5 Oct 2026video
Merino Made for HikingRidge Merino5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ridge Apparelverified
Text ad20 Oct 2026Ridge Apparelverified
Text ad20 Oct 2026Ridge Apparelverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ridge Merino.
The creators who tag @ridge_merino on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ridge_merino on Instagram, led by Pacific Adventure Club (12.5K followers, 20.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPacific Adventure Club@pacificadventureclub · 🇺🇸 US | Travel tourism exploration Creator | 12.5K | 20.2% | 7 | Tagged @ridge_merino |
06 · Competitors according to Gravity
Who Ridge Merino competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ridge Merino among Clothing brands in United States. The closest is smartwool.eu, then Unbound Merino, Alpin Loacker, IBEX, Wool&Prince, Woolx.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| smartwool.eusmartwool.eu | |||||||
| Unbound Merinounboundmerino.com | |||||||
| Alpin Loackeralpinloacker.com | |||||||
| IBEXibex.com | |||||||
| Wool&Princewoolandprince.com | |||||||
| Woolxwoolx.com |
07 · Company
The company behind Ridge Merino.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ridge Merino is a company based in Mammoth Lakes, United States, founded in 2014 according to LinkedIn, on a domain registered in April 2014. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Mammoth Lakes
- Founded
- 2014, per LinkedIn
- Domain registered
- 27 Apr 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ridgemerino.com · Shopify · USD
- Catalogue
- 100 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ridge Merino
What people ask Google about Ridge Merino.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ridge Merino legit?
According to Gravity by Benchr, Ridge Merino is a brand based in Mammoth Lakes, United States: its website has existed since April 2014, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 40,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Ridge Merino known for?
Ridge Merino develops Merino wool apparel for outdoor adventures and activities. The company creates sustainable clothing using natural, renewable and biodegradable fibers. Gravity by Benchr classifies it under Clothing, with Activewear making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Ridge Merino expensive?
Ridge Merino's best seller, Men's Ridge Merino Wool Boxer Briefs, sells US$36.00 on ridgemerino.com. 69% of the catalogue is in stock. Gravity does not track prices daily: check ridgemerino.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ridge Merino promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ridge Merino advertises on Facebook and Instagram and on Google, where its offers often run. Check ridgemerino.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ridge Merino?
Ridge Merino sells on its own website, ridgemerino.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ridge Merino?
Gravity by Benchr records a company based in Mammoth Lakes, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ridge Merino growing?
Yes. Gravity by Benchr estimates about 162,400 visits to ridgemerino.com in September 2026, down 21% in a month and up 3% over three months. Ridge Merino ranks #939 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ridge Merino use?
Gravity by Benchr identifies ridgemerino.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ridge Merino's ad budget?
Gravity by Benchr does not publish a spend figure for Ridge Merino on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Ridge Merino ranks #939 of 97,158 by estimated traffic. Its closest competitors on the same market are smartwool.eu, Unbound Merino, Alpin Loacker, IBEX, Wool&Prince. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ridge Merino.