Brand page · Clothing · Canada
Unbound Merino: 577K visits a month, 244 active Meta ads, Gravity score 611.
Unbound Merino — Unbound Merino is a brand that sells Merino wool clothing and apparel designed for travelers, offering timeless style and superior performance to help people pack less and experience more. In September 2026 unboundmerino.com drew an estimated 577K visits, down 13% on the month before. It ranks #253 of 97,158 Clothing brands in Canada and holds a 4.4 Trustpilot rating over 1,450 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Clothing brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Unbound Merino is a brand that sells Merino wool clothing and apparel designed for travelers, offering timeless style and superior performance to help people pack less and experience more.
01 · Traffic
How much traffic Unbound Merino gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Unbound Merino drew an estimated 577K visits in September 2026, down 13% on the month before and down 7% over three months.
- Worldwide#22,172of 4.5M sites · Top 1%
- In United States#7,283of 1.2M sites · Top 1%
- Clothing, worldwide#1,814of 459,295 brands · Top 1%
- Clothing, United States#253of 97,158 brands · Top 1%
577K
estimated visits in September
1 mo ▼ −12.9%4 mo ▼ −6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Unbound Merino.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Unbound Merino holds 4.4 out of 5 on Trustpilot over 1,450 reviews, 1,191 of them in the last twelve months: 76% of customers give five stars and 8% one star. That volume places Unbound Merino in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Unbound Merino scores 3.8 over 17 reviews.
Women's Clothing Store Men's Clothing Store Activewear Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Unbound Merino sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Unbound Merino sells on Shopify, 97% of its catalogue in stock. The best seller is Men's Merino Crew Neck T-Shirt, at CA$100.00–CA$143.00, followed by Women's Merino Crew Neck T-Shirt and Women's Merino V-Neck T-Shirt.
#1Men's Merino Crew Neck T-ShirtUnbound MerinoCA$100.00–CA$143.00In stock
#2Women's Merino Crew Neck T-ShirtUnbound MerinoCA$100.00–CA$143.00In stock
#3Women's Merino V-Neck T-ShirtUnbound MerinoCA$100.00–CA$143.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Unbound Merino in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 98% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$199.84
- Currency
- CAD
04 · Ads
What Unbound Merino is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Unbound Merino runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
One Top. Endless Outfits.Unbound Merino7 Oct 2026video
No one talks about this packing tip!! I’ve recently been building my travel wardrobe around a few pieces from @unboundmerino because I can rUnbound Merino7 Oct 2026video
My travel day uniform.Unbound Merino7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UNBOUND MERINO INC.verified
Text ad20 Oct 2026UNBOUND MERINO INC.verified
Text ad20 Oct 2026UNBOUND MERINO INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Unbound Merino.
The creators who tag @unboundmerino on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @unboundmerino on Instagram, led by Riley Stewart (23K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRiley Stewart@rileyjstewart · 🇨🇦 CA | Fashion style luxury Creator | 23K | 0.8% | 2 | Tagged @unboundmerino |
06 · Competitors according to Gravity
Who Unbound Merino competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Unbound Merino among Clothing brands in Canada. The closest is Wool&Prince, then Woolx, Ridge Merino, IBEX, Alpin Loacker, smartwool.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wool&Princewoolandprince.com | |||||||
| Woolxwoolx.com | |||||||
| Ridge Merinoridgemerino.com | |||||||
| IBEXibex.com | |||||||
| Alpin Loackeralpinloacker.com | |||||||
| smartwool.eusmartwool.eu |
07 · Company
The company behind Unbound Merino.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Unbound Merino is a company based in Scarborough, Canada, founded in 2016 according to LinkedIn, on a domain registered in October 2015. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Scarborough
- Founded
- 2016, per LinkedIn
- Domain registered
- 17 Oct 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- unboundmerino.com · Shopify · USD
- Catalogue
- 115 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Unbound Merino
What people ask Google about Unbound Merino.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Unbound Merino legit?
According to Gravity by Benchr, Unbound Merino is a brand based in Scarborough, Canada: its website has existed since October 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 79,700 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Unbound Merino?
Customers rate Unbound Merino 4.4 out of 5 on Trustpilot over 1,450 reviews, 1,191 of them in the last twelve months: 76% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Unbound Merino scores 3.8 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Unbound Merino known for?
Unbound Merino is a brand that sells Merino wool clothing and apparel designed for travelers, offering timeless style and superior performance to help people pack less and experience more. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Unbound Merino prices: how much is it?
Unbound Merino's best seller, Men's Merino Crew Neck T-Shirt, sells from CA$100.00 to CA$143.00 on unboundmerino.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check unboundmerino.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Unbound Merino have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Unbound Merino advertises on Facebook and Instagram and on Google, where its offers often run. Check unboundmerino.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Unbound Merino?
Unbound Merino sells on its own website, unboundmerino.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Unbound Merino?
Gravity by Benchr records a company based in Scarborough, Canada, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Unbound Merino growing?
Not at the moment. Gravity by Benchr estimates about 576,700 visits to unboundmerino.com in September 2026, down 13% in a month and down 7% over three months. Unbound Merino ranks #253 of 97,158 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Unbound Merino use?
Gravity by Benchr identifies unboundmerino.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Unbound Merino's ad budget?
Gravity by Benchr does not publish a spend figure for Unbound Merino on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, Unbound Merino ranks #253 of 97,158 by estimated traffic. Its closest competitors on the same market are Wool&Prince, Woolx, Ridge Merino, IBEX, Alpin Loacker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Unbound Merino.