Brand page · Sweden
Icebug: 131k visits a month, 188 active Meta ads.
Icebug — Icebug is a Swedish shoe brand that started in 2001, specializing in functional and stylish footwear with a focus on traction innovation. In September 2026 icebug.com drew an estimated 131k visits, up 40% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Icebug is a Swedish shoe brand that started in 2001, specializing in functional and stylish footwear with a focus on traction innovation.
01 · Traffic
How much traffic Icebug gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Icebug drew an estimated 131k visits in September 2026, up 40% on the month before.
- Worldwide#98,637of 4.5m sites · Top 5%
- In Canada#1,769of 104k sites · Top 5%
- Category, worldwide—Data not available
- Category, Canada—Data not available
131k
estimated visits in September
1 mo ▲ +39.6%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Icebug.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Icebug holds 3.6 out of 5 on Trustpilot over 67 reviews, 26 of them in the last twelve months: 43% of customers give five stars and 37% one star. That volume places Icebug in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Boot Store Shoe Factory Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Icebug sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Icebug's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Icebug in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Icebug is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Icebug runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Är du redo för vintern?Icebug13 Oct 2026image
Høstnyheter fra IcebugIcebug12 Oct 2026image
Rover 2 Men's RB9X GTX - LightMoss/BlackIcebug12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Icebug.
The creators who tag @icebugofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icebugofficial on Instagram, led by Gunilla Kidmark | Trail & Ultrarunning l Outdoor Adventures (10.1k followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGunilla Kidmark | Trail & Ultrarunning l Outdoor Adventures@gunillakidmark · 🇸🇪 SE | Travel tourism exploration Creator | 10.1k | 4.6% | 7 | Tagged @icebugofficial |
06 · Competitors according to Gravity
Who Icebug competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Icebug. The closest is merrell.com, then inov-8.com, inov8.com, nnormal.com, La Sportiva, it.garmont.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| merrell.commerrell.com | |||||||
| inov-8.cominov-8.com | |||||||
| inov8.cominov8.com | |||||||
| nnormal.comnnormal.com | |||||||
| La Sportivalasportivausa.com | |||||||
| it.garmont.comit.garmont.com |
07 · Company
The company behind Icebug.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Icebug is a company based in Sweden, founded in 2001 according to LinkedIn, on a domain registered in January 2000. It employs about 55 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2001, per LinkedIn
- Domain registered
- 15 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 55 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- icebug.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Icebug
What people ask Google about Icebug.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Icebug legit?
According to Gravity by Benchr, Icebug is a brand based in Sweden: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it employs 55 people on LinkedIn, it has 49,789 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Icebug?
Customers rate Icebug 3.6 out of 5 on Trustpilot over 67 reviews, 26 of them in the last twelve months: 43% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Icebug?
Icebug is a Swedish shoe brand that started in 2001, specializing in functional and stylish footwear with a focus on traction innovation. Source: Gravity by Benchr product classification.
Is there a Icebug discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Icebug advertises on Facebook and Instagram, where its offers often run. Check icebug.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Icebug?
Gravity by Benchr records a company based in Sweden, founded in 2001 according to LinkedIn, on a domain registered in 2000, with 55 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Icebug doing well?
Not at the moment. Gravity by Benchr estimates about 131,400 visits to icebug.com in September 2026, up 40% in a month and down 0% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Icebug spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Icebug on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Icebug.