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- Iceland Foods
Brand page · Food Items · United Kingdom
Iceland Foods: 7m visits a month, 105 active Meta ads, Gravity score 512.
Iceland Foods — Iceland Foods is a UK-based online grocery retailer specializing in frozen food products and exclusive brands, with operations in over 70 countries worldwide. In September 2026 iceland.co.uk drew an estimated 7m visits, down 7% on the month before. It ranks #2 of 5,144 Food Items brands in United Kingdom and holds a 1.6 Trustpilot rating over 8,884 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Food Items brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Iceland Foods is a UK-based online grocery retailer specializing in frozen food products and exclusive brands, with operations in over 70 countries worldwide.
01 · Traffic
How much traffic Iceland Foods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Iceland Foods drew an estimated 7m visits in September 2026, down 7% on the month before and down 9% over three months.
- Worldwide#2,756of 4.5m sites · Top 1%
- In United Kingdom#91of 192k sites · Top 1%
- Food Items, worldwide#50of 260,714 brands · Top 1%
- Food Items, United Kingdom#2of 5,144 brands · Top 1%
7m
estimated visits in September
1 mo ▼ −6.7%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Iceland Foods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Iceland Foods holds 1.6 out of 5 on Trustpilot over 8,884 reviews, 1,321 of them in the last twelve months: 16% of customers give five stars and 71% one star. That volume places Iceland Foods in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Iceland Foods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Iceland Foods's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Iceland Foods in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Iceland Foods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Iceland Foods runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Save £15!Iceland Foods14 Oct 2026image
⭐£100 Off⭐Iceland Foods14 Oct 2026video
⭐£100 Off⭐Iceland Foods14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Iceland Foods Ltd.verified
Image ad21 Oct 2026Iceland Foods Ltd.verified
Text ad21 Oct 2026Iceland Foods Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Iceland Foods.
The creators who tag @icelandfoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icelandfoods on Instagram, led by Jo Pope (12.4k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJo Pope@jopope7 · 🇬🇧 GB | Food cooking nutrition Creator | 12.4k | 1.2% | 5 | Tagged @icelandfoods |
06 · Competitors according to Gravity
Who Iceland Foods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Iceland Foods among Food Items brands in United Kingdom. The closest is tesco.ie, then ocado.com, shop.rewe.de, Asda, Ahorramas, Dia España.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tesco.ietesco.ie | |||||||
| ocado.comocado.com | |||||||
| shop.rewe.deshop.rewe.de | |||||||
| Asdagroceries.asda.com | |||||||
| Ahorramasahorramas.com | |||||||
| Dia Españadia.es |
07 · Company
The company behind Iceland Foods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Iceland Foods is a company based in United Kingdom, on a domain registered in June 1995. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 13 Jun 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iceland.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Iceland Foods
What people ask Google about Iceland Foods.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Iceland Foods legit or a scam?
According to Gravity by Benchr, Iceland Foods is a brand based in United Kingdom: its website has existed since June 1995, its Trustpilot profile is claimed by the brand, it employs 14 people on LinkedIn, it has 230,968 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Iceland Foods reviews
Customers rate Iceland Foods 1.6 out of 5 on Trustpilot over 8,884 reviews, 1,321 of them in the last twelve months: 16% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Iceland Foods sell?
Iceland Foods is a UK-based online grocery retailer specializing in frozen food products and exclusive brands, with operations in over 70 countries worldwide. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Iceland Foods have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Iceland Foods advertises on Facebook and Instagram and on Google, where its offers often run. Check iceland.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Iceland Foods?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1995, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Iceland Foods doing well?
Not at the moment. Gravity by Benchr estimates about 7,023,700 visits to iceland.co.uk in September 2026, down 7% in a month and down 9% over three months. Iceland Foods ranks #2 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Iceland Foods spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Iceland Foods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Iceland Foods ranks #2 of 5,144 by estimated traffic. Its closest competitors on the same market are tesco.ie, ocado.com, shop.rewe.de, Asda and Ahorramas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Iceland Foods.