Brand page · Kitchen & Dining · Indonesia
Ruparupa: 2.1m visits a month, 83 active Meta ads.
Ruparupa — Ruparupa is an Indonesian e-commerce platform that sells complete and high-quality products for home living, lifestyle, and hobbies. In September 2026 ruparupa.com drew an estimated 2.1m visits, down 13% on the month before. It ranks #1 of 39 Kitchen & Dining brands in Indonesia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Ruparupa is an Indonesian e-commerce platform that sells complete and high-quality products for home living, lifestyle, and hobbies.
01 · Traffic
How much traffic Ruparupa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ruparupa drew an estimated 2.1m visits in September 2026, down 13% on the month before.
- Worldwide#8,084of 4.5m sites · Top 1%
- In Indonesia#78of 39.4k sites · Top 1%
- Kitchen & Dining, worldwide#128of 145,612 brands · Top 1%
- Kitchen & Dining, Indonesia#1of 39 brands · Top 5%
2.1m
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ruparupa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ruparupa holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ruparupa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ruparupa's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ruparupa in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ruparupa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ruparupa runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
Dapatkan potongan Rp75 ribu!ruparupacom14 Oct 2026image
Dapatkan potongan Rp75 ribu!ruparupacom14 Oct 2026image
Dapatkan potongan Rp75 ribu!ruparupacom14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026PT. ASPIRASI HIDUP INDONESIA TBKverified
Text ad21 Oct 2026PT Omni Digitama Internusaverified
Image ad21 Oct 2026PT. ASPIRASI HIDUP INDONESIA TBKverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ruparupa.
The creators who tag @ruparupacom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruparupacom on Instagram, led by bloginnara (145k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbloginnara@bloginnara · 🇮🇩 ID | Travel tourism exploration Creator | 145k | 1.4% | 2 | Tagged @ruparupacom |
06 · Competitors according to Gravity
Who Ruparupa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ruparupa among Kitchen & Dining brands in Indonesia. The closest is IKEA, then pepperfry.com, urbanladder.com, Furlenco, Damro, Nitori.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IKEAikea.co.id | |||||||
| pepperfry.compepperfry.com | |||||||
| urbanladder.comurbanladder.com | |||||||
| Furlencofurlenco.com | |||||||
| Damrodamro.lk | |||||||
| Nitorinitori.my |
07 · Company
The company behind Ruparupa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ruparupa is a company based in Indonesia, on a domain registered in May 2014. It employs about 198 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇩 Indonesia
- Founded
- Data not available
- Domain registered
- 30 May 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 198 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ruparupa.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ruparupa
What people ask Google about Ruparupa.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ruparupa legit or a scam?
According to Gravity by Benchr, Ruparupa is a brand based in Indonesia: its website has existed since May 2014, it employs 198 people on LinkedIn, it has 230,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Ruparupa?
Ruparupa is an Indonesian e-commerce platform that sells complete and high-quality products for home living, lifestyle, and hobbies. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Ruparupa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ruparupa advertises on Facebook and Instagram and on Google, where its offers often run. Check ruparupa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ruparupa?
Gravity by Benchr records a company based in Indonesia, whose domain was registered in 2014, with 198 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ruparupa doing well?
Not at the moment. Gravity by Benchr estimates about 2,052,500 visits to ruparupa.com in September 2026, down 13% in a month and down 0% over three months. Ruparupa ranks #1 of 39 Kitchen & Dining brands in Indonesia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Ruparupa's ad budget?
Gravity by Benchr does not publish a spend figure for Ruparupa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Indonesia?
Among Kitchen & Dining brands in Indonesia in the Gravity by Benchr index, Ruparupa ranks #1 of 39 by estimated traffic. Its closest competitors on the same market are IKEA, pepperfry.com, urbanladder.com, Furlenco and Damro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruparupa.