Brand page · Kitchen & Dining
IKEA: 127k visits a month, 161 active Meta ads.
IKEA — IKEA har alt til dit hjem – til lave priser – uden at gå på kompromis med kvaliteten. Du kan finde inspiration til dit nye køkken, opdage smarte løsninger til dit hjem eller udforske nye produkter. In September 2026 ikea.dk drew an estimated 127k visits, up 42% on the month before. It ranks #10 of 570 Kitchen & Dining brands and holds a 1.4 Trustpilot rating over 31,093 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
IKEA har alt til dit hjem – til lave priser – uden at gå på kompromis med kvaliteten. Du kan finde inspiration til dit nye køkken, opdage smarte løsninger til dit hjem eller udforske nye produkter.
01 · Traffic
How much traffic IKEA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IKEA drew an estimated 127k visits in September 2026, up 42% on the month before and down 5% over three months.
- Worldwide#76,585of 4.5m sites · Top 5%
- In Denmark#350of 21.4k sites · Top 5%
- Kitchen & Dining, worldwide#1,734of 145,612 brands · Top 5%
- Kitchen & Dining, Denmark#10of 570 brands · Top 5%
127k
estimated visits in September
1 mo ▲ +42.3%4 mo ▼ −4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IKEA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IKEA holds 1.4 out of 5 on Trustpilot over 31,093 reviews, 3,526 of them in the last twelve months: 11% of customers give five stars and 77% one star. That volume places IKEA in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IKEA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IKEA's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places IKEA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IKEA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IKEA runs Meta ads on Facebook, Instagram, Messenger, Threads.
FRAKTA indkøbspose, stor, blå, 55x37x35 cm/71 l - IKEAIKEA13 Oct 2026video
TÅSJÖNIKEA11 Oct 2026image
Hverdagsmad til hverdagsprisIKEA9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about IKEA.
The creators who tag @ikeadanmark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ikeadanmark on Instagram, led by Pernille Grønkjær Taatø (42.5k followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPernille Grønkjær Taatø@nordiskrum · 🇩🇰 DK | Fitness sport bodybuilding Creator | 42.5k | 3.9% | 8 | Tagged @ikeadanmark |
06 · Competitors according to Gravity
Who IKEA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IKEA among Kitchen & Dining brands. The closest is IKEA, then IKEA Taiwan Online, vidaxl.dk, Houseland, moebelix.at, TRENDS.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IKEAikea.co.id | |||||||
| IKEA Taiwan Onlineikea.com.tw | |||||||
| vidaxl.dkvidaxl.dk | |||||||
| Houselandhouseland.cz | |||||||
| moebelix.atmoebelix.at | |||||||
| TRENDS.detrends.de |
07 · Company
The company behind IKEA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IKEA is an e-commerce brand, on a domain registered in April 1996. It employs about 99,968 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 29 Apr 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 99,968 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ikea.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IKEA
What people ask Google about IKEA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IKEA legit or a scam?
According to Gravity by Benchr, IKEA is a brand: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it employs 99,968 people on LinkedIn, it has 145,298 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about IKEA?
Customers rate IKEA 1.4 out of 5 on Trustpilot over 31,093 reviews, 3,526 of them in the last twelve months: 11% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is IKEA known for?
IKEA har alt til dit hjem – til lave priser – uden at gå på kompromis med kvaliteten. Du kan finde inspiration til dit nye køkken, opdage smarte løsninger til dit hjem eller udforske nye produkter. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a IKEA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IKEA advertises on Facebook and Instagram, where its offers often run. Check ikea.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind IKEA?
Gravity by Benchr records a company, whose domain was registered in 1996, with 99,968 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IKEA growing?
Not at the moment. Gravity by Benchr estimates about 127,100 visits to ikea.dk in September 2026, up 42% in a month and down 5% over three months. IKEA ranks #10 of 570 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does IKEA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IKEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, IKEA ranks #10 of 570 by estimated traffic. Its closest competitors on the same market are IKEA, IKEA Taiwan Online, vidaxl.dk, Houseland and moebelix.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IKEA.