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- I Love Ugly
Brand page · Clothing · New Zealand
I Love Ugly traffic, ads & competitors 117k visits a month, 487 active Meta ads, Gravity score 610.
I Love Ugly — I Love Ugly NZ is a brand that sells quality goods for the independent mind, including clothing items such as pants, shorts, tees, shirts, hoodies, knitwear, and outerwear. In September 2026 iloveugly.co.nz drew an estimated 117k visits, down 48% on the month before. It ranks #28 of 2,191 Clothing brands in New Zealand and holds a 2.3 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
I Love Ugly NZ is a brand that sells quality goods for the independent mind, including clothing items such as pants, shorts, tees, shirts, hoodies, knitwear, and outerwear.
01 · Traffic
I Love Ugly website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
I Love Ugly drew an estimated 117k visits in September 2026, down 48% on the month before and down 27% over three months.
- Worldwide#82,339of 4.5m sites · Top 5%
- In New Zealand#288of 26.3k sites · Top 5%
- Clothing, worldwide#7,810of 459,295 brands · Top 5%
- Clothing, New Zealand#28of 2,191 brands · Top 5%
117k
estimated visits in September
1 mo ▼ −48.2%4 mo ▼ −27.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
I Love Ugly reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
I Love Ugly holds 2.3 out of 5 on Trustpilot over 13 reviews, 7 of them in the last twelve months: 23% of customers give five stars and 69% one star.
Women's Clothing Store Clothing Store Men's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
I Love Ugly best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
I Love Ugly sells on Shopify, 74% of its catalogue in stock. The best seller is Box Hood 2.0 - Black, at NZ$129.00, followed by Box Tee - Washed Black and ILU Gift Card.
#1Box Hood 2.0 - BlackI Love UglyNZ$129.00In stock
#2Box Tee - Washed BlackI Love UglyNZ$59.00In stock
#3ILU Gift CardI Love UglyNZ$25.00–NZ$200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places I Love Ugly in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 85% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$83.48
- Currency
- NZD
04 · Ads
I Love Ugly ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
I Love Ugly runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
I Love UglyI Love Ugly14 Oct 2026image
More Volume. Better Drape. That's the Pleat.I Love Ugly14 Oct 2026video
Clean Tailoring. Zero Effort.I Love Ugly14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026I Love Uglyverified
Text ad20 Oct 2026I Love Uglyverified
Image ad20 Oct 2026I Love Uglyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
I Love Ugly influencers
The creators who tag @iloveugly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iloveugly on Instagram, led by Tristan Gorey (27.9k followers, 10.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTristan Gorey@tristangorey · 🇦🇺 AU | Fitness sport bodybuilding Creator | 27.9k | 10.0% | 6 | Tagged @iloveugly |
06 · Competitors according to Gravity
I Love Ugly competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for I Love Ugly among Clothing brands in New Zealand. The closest is Sessun, then A KIND OF GUISE, Mutimer, Desigual, us.allsaints.com, Madewell.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sessunsessun.com | |||||||
| A KIND OF GUISEakindofguise.com | |||||||
| Mutimermutimer.co | |||||||
| Desigualdesigual.com | |||||||
| us.allsaints.comus.allsaints.com | |||||||
| Madewellmadewell.com |
07 · Company
Who is behind I Love Ugly?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
I Love Ugly is a company based in Auckland, New Zealand, founded in 1989 according to LinkedIn, on a domain registered in April 2011. It employs about 71 people.
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 1989, per LinkedIn
- Domain registered
- 2 Apr 2011
- Employees
- 71 on LinkedIn
- Own store
- iloveugly.co.nz · Shopify · NZD
- Catalogue
- 517 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about I Love Ugly
What people ask Google about I Love Ugly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is I Love Ugly a legit company?
According to Gravity by Benchr, I Love Ugly is a brand based in Auckland, New Zealand: its website has existed since April 2011, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 378,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
I Love Ugly reviews: is it worth it?
Customers rate I Love Ugly 2.3 out of 5 on Trustpilot over 13 reviews, 7 of them in the last twelve months: 23% give five stars, 69% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is I Love Ugly known for?
I Love Ugly NZ is a brand that sells quality goods for the independent mind, including clothing items such as pants, shorts, tees, shirts, hoodies, knitwear, and outerwear. Gravity by Benchr classifies it under Clothing, with Pants making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is I Love Ugly expensive?
I Love Ugly's best seller, Box Hood 2.0 - Black, sells NZ$129.00 on iloveugly.co.nz. 74% of the catalogue is in stock. Gravity does not track prices daily: check iloveugly.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does I Love Ugly have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: I Love Ugly advertises on Facebook and Instagram and on Google, where its offers often run. Check iloveugly.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy I Love Ugly?
I Love Ugly sells on its own website, iloveugly.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind I Love Ugly?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 1989 according to LinkedIn, on a domain registered in 2011, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is I Love Ugly growing?
Not at the moment. Gravity by Benchr estimates about 116,800 visits to iloveugly.co.nz in September 2026, down 48% in a month and down 27% over three months. I Love Ugly ranks #28 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does I Love Ugly use?
Gravity by Benchr identifies iloveugly.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is I Love Ugly's ad budget?
Gravity by Benchr does not publish a spend figure for I Love Ugly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, I Love Ugly ranks #28 of 2,191 by estimated traffic. Its closest competitors on the same market are Sessun, A KIND OF GUISE, Mutimer, Desigual and us.allsaints.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with I Love Ugly.