Brand page · Clothing · United States
imogene + willie: 589k visits a month, 30 active Meta ads, Gravity score 579.
imogene + willie — imogene + willie is a brand that makes premium blue jeans and other clothing items, committed to producing all products in the USA. In September 2026 imogeneandwillie.com drew an estimated 589k visits, down 39% on the month before. It ranks #246 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
imogene + willie is a brand that makes premium blue jeans and other clothing items, committed to producing all products in the USA.
01 · Traffic
How much traffic imogene + willie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
imogene + willie drew an estimated 589k visits in September 2026, down 39% on the month before and down 29% over three months.
- Worldwide#21,779of 4.5m sites · Top 1%
- In United States#7,152of 1.2m sites · Top 1%
- Clothing, worldwide#1,774of 459,295 brands · Top 1%
- Clothing, United States#246of 97,158 brands · Top 1%
589k
estimated visits in September
1 mo ▼ −39.0%4 mo ▼ −29.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about imogene + willie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
imogene + willie holds 4.0 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 75% of customers give five stars and 0% one star.
Men's Clothing Store Streetwear Store Clothing Store Women's Clothing Store Jeans Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What imogene + willie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
imogene + willie sells on Shopify, 86% of its catalogue in stock. The best seller is the "bolt" tee in black, at US$68.00, followed by the "heart" tee and heart sock in natural.
#1the "bolt" tee in blackimogene + willieUS$68.00In stock
#2the "heart" teeimogene + willieUS$68.00In stock
#3heart sock in naturalimogene + willieUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places imogene + willie in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 29% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$235.00
- Currency
- USD
04 · Ads
What imogene + willie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
imogene + willie runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
the "killer" teeimogene + willie9 Sept 2026image
the "killer" teeimogene + willie9 Sept 2026image
clarke washed orchid canvasimogene + willie11 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 20262601 Incverified
Text ad20 Oct 20262601 Incverified
Text ad20 Oct 20262601 Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about imogene + willie.
The creators who tag @imogeneandwillie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @imogeneandwillie on Instagram, led by Jimmy C (12.7k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJimmy C@blackbarnsocialclub · 🇺🇸 US | Fashion style luxury Creator | 12.7k | 1.7% | 3 | Tagged @imogeneandwillie |
06 · Competitors according to Gravity
Who imogene + willie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for imogene + willie among Clothing brands in United States. The closest is joesjeans.com, then Madewell, Everlane, Neuw Denim, Levis India Store, Mott & Bow.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| joesjeans.comjoesjeans.com | |||||||
| Madewellmadewell.com | |||||||
| Everlaneeverlane.com | |||||||
| Neuw Denimneuwdenim.com | |||||||
| Levis India Storelevi.in | |||||||
| Mott & Bowmottandbow.com |
07 · Company
The company behind imogene + willie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
imogene + willie is a company based in Nashville, United States, founded in 2009 according to LinkedIn, on a domain registered in January 2009. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Nashville
- Founded
- 2009, per LinkedIn
- Domain registered
- 27 Jan 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- imogeneandwillie.com · Shopify · USD
- Catalogue
- 244 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about imogene + willie
What people ask Google about imogene + willie.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is imogene + willie legit?
According to Gravity by Benchr, imogene + willie is a brand based in Nashville, United States: its website has existed since January 2009, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 305,372 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is imogene + willie?
imogene + willie is a brand that makes premium blue jeans and other clothing items, committed to producing all products in the USA. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is imogene + willie expensive?
imogene + willie's best seller, the "bolt" tee in black, sells US$68.00 on imogeneandwillie.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check imogeneandwillie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does imogene + willie have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: imogene + willie advertises on Facebook and Instagram and on Google, where its offers often run. Check imogeneandwillie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy imogene + willie?
imogene + willie sells on its own website, imogeneandwillie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind imogene + willie?
Gravity by Benchr records a company based in Nashville, United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is imogene + willie doing well?
Not at the moment. Gravity by Benchr estimates about 589,300 visits to imogeneandwillie.com in September 2026, down 39% in a month and down 29% over three months. imogene + willie ranks #246 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does imogene + willie use?
Gravity by Benchr identifies imogeneandwillie.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is imogene + willie's ad budget?
Gravity by Benchr does not publish a spend figure for imogene + willie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, imogene + willie ranks #246 of 97,158 by estimated traffic. Its closest competitors on the same market are joesjeans.com, Madewell, Everlane, Neuw Denim and Levis India Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with imogene + willie.