Brand page · Clothing · United States
Imperfects: 183k visits a month, 115 active Meta ads, Gravity score 598.
Imperfects — Imperfects is a brand that creates mindfully crafted apparel, surf craft, and skateboards for the human experience, focusing on handmade goods that highlight the good in humanity through imperfection. In September 2026 imperfects.com drew an estimated 183k visits, up 24% on the month before. It ranks #839 of 97,158 Clothing brands in United States and holds a 3.8 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Imperfects is a brand that creates mindfully crafted apparel, surf craft, and skateboards for the human experience, focusing on handmade goods that highlight the good in humanity through imperfection.
01 · Traffic
How much traffic Imperfects gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Imperfects drew an estimated 183k visits in September 2026, up 24% on the month before and up 67% over three months.
- Worldwide#56,567of 4.5m sites · Top 5%
- In United States#18,608of 1.2m sites · Top 5%
- Clothing, worldwide#5,194of 459,295 brands · Top 5%
- Clothing, United States#839of 97,158 brands · Top 1%
183k
estimated visits in September
1 mo ▲ +23.6%4 mo ▲ +67.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Imperfects.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Imperfects holds 3.8 out of 5 on Trustpilot over 26 reviews, 22 of them in the last twelve months: 54% of customers give five stars and 35% one star. That volume places Imperfects in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Surf Shop Skate Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Imperfects sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Imperfects sells on Shopify, 100% of its catalogue in stock. The best seller is Shop Tee in Organic Cotton, at US$54.00, followed by Shepherds Shirt in Craft Canvas and Courier Pant Sharp Fit in Craft Canvas.
#1Shop Tee in Organic CottonImperfectsUS$54.00In stock
#2Shepherds Shirt in Craft CanvasImperfectsUS$179.00In stock
#3Courier Pant Sharp Fit in Craft CanvasImperfectsUS$179.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Imperfects in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$189.00
- Currency
- USD
04 · Ads
What Imperfects is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Imperfects runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
30% Off with code BUILTWITHPURPOSEImperfects7 Oct 2026video
Join the Family — 10% OffImperfects7 Oct 2026image
The Original Shepherds ShirtImperfects7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Imperfects Incverified
Text ad20 Oct 2026Imperfects Incverified
Image ad20 Oct 2026Imperfects Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Imperfects.
The creators who tag @imperfects on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @imperfects on Instagram, led by Titus Haug (13.5k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTitus Haug@titus_anthony · 🇺🇸 US | Photography visual arts Creator | 13.5k | 3.7% | 2 | Tagged @imperfects |
06 · Competitors according to Gravity
Who Imperfects competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Imperfects among Clothing brands in United States. The closest is surf.inc, then Outerknown, Volcom, Rhythm US, rvca.com, Rusty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| surf.incsurf.inc | |||||||
| Outerknownouterknown.com | |||||||
| Volcomvolcom.com | |||||||
| Rhythm USrhythmlivin.com | |||||||
| rvca.comrvca.com | |||||||
| Rustyrusty.com.au |
07 · Company
The company behind Imperfects.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Imperfects is a company based in San Diego, United States, founded in 2018 according to LinkedIn, on a domain registered in July 2004. It employs about 10 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- 2018, per LinkedIn
- Domain registered
- 13 Jul 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- imperfects.com · Shopify · USD
- Catalogue
- 110 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Imperfects
What people ask Google about Imperfects.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Imperfects legit or a scam?
According to Gravity by Benchr, Imperfects is a brand based in San Diego, United States: its website has existed since July 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 62,898 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Imperfects reviews: is it worth it?
Customers rate Imperfects 3.8 out of 5 on Trustpilot over 26 reviews, 22 of them in the last twelve months: 54% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Imperfects sell?
Imperfects is a brand that creates mindfully crafted apparel, surf craft, and skateboards for the human experience, focusing on handmade goods that highlight the good in humanity through imperfection. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Imperfects cost?
Imperfects' best seller, Shop Tee in Organic Cotton, sells US$54.00 on imperfects.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check imperfects.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Imperfects have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Imperfects advertises on Facebook and Instagram and on Google, where its offers often run. Check imperfects.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Imperfects?
Imperfects sells on its own website, imperfects.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Imperfects?
Gravity by Benchr records a company based in San Diego, United States, founded in 2018 according to LinkedIn, on a domain registered in 2004, with 10 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Imperfects doing well?
Yes. Gravity by Benchr estimates about 182,500 visits to imperfects.com in September 2026, up 24% in a month and up 67% over three months. Imperfects ranks #839 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Imperfects use?
Gravity by Benchr identifies imperfects.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Imperfects spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Imperfects on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Imperfects ranks #839 of 97,158 by estimated traffic. Its closest competitors on the same market are surf.inc, Outerknown, Volcom, Rhythm US and rvca.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Imperfects.