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- Indigo Luna Store
Brand page · Clothing · Australia
Indigo Luna Store: 240k visits a month, 255 active Meta ads, Gravity score 632.
Indigo Luna Store — Indigo Luna Store creates eco-conscious yoga and lifestyle clothing made from organic and recycled materials, designed to align with nature cycles and support movement. In September 2026 indigoluna.store drew an estimated 240k visits, down 2% on the month before. It ranks #598 of 97,158 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Indigo Luna Store creates eco-conscious yoga and lifestyle clothing made from organic and recycled materials, designed to align with nature cycles and support movement.
01 · Traffic
How much traffic Indigo Luna Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Indigo Luna Store drew an estimated 240k visits in September 2026, down 2% on the month before and down 27% over three months.
- Worldwide#45,114of 4.5m sites · Top 5%
- In United States#14,724of 1.2m sites · Top 5%
- Clothing, worldwide#4,016of 459,295 brands · Top 1%
- Clothing, United States#598of 97,158 brands · Top 1%
240k
estimated visits in September
1 mo ▼ −1.7%4 mo ▼ −26.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Indigo Luna Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Indigo Luna Store holds 3.2 out of 5 on Trustpilot over 8 reviews, 8 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Women's Clothing Store Activewear Store Clothing Store Men's Clothing Store Streetwear Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Indigo Luna Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Indigo Luna Store sells on Shopify, 96% of its catalogue in stock. The best seller is Layla Flares Black, at A$119.00, followed by Agni Flares Black and Layla Flares Forest.
#1Layla Flares BlackIndigo Luna StoreA$119.00In stock
#2Agni Flares BlackIndigo Luna StoreA$119.00In stock
#3Layla Flares ForestIndigo Luna StoreA$119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Indigo Luna Store in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 97% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$82.99
- Currency
- AUD
04 · Ads
What Indigo Luna Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Indigo Luna Store runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2022 (image, text).
Conscious EssentialsIndigo Luna Store7 Oct 2026image
Rooted in NatureIndigo Luna Store7 Oct 2026video
Eco-Conscious EssentialsIndigo Luna Store7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Indigo Luna PTY LTDverified
Text ad21 Oct 2026Indigo Luna PTY LTDverified
Text ad21 Oct 2026Indigo Luna PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Indigo Luna Store.
The creators who tag @indigoluna.store on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @indigoluna.store on Instagram, led by Hitomi Mochizuki (486k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHitomi Mochizuki@yaknowme_hitomi · 🇺🇸 US | Photography visual arts Creator | 486k | 3.5% | 6 | Tagged @indigoluna.store |
06 · Competitors according to Gravity
Who Indigo Luna Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Indigo Luna Store among Clothing brands in Australia. The closest is BAM Clothing, then sweatybetty.com, prAna, Alo Yoga, Spiritual Gangster, YOMOMENT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BAM Clothingbambooclothing.co.uk | |||||||
| sweatybetty.comsweatybetty.com | |||||||
| prAnaprana.com | |||||||
| Alo Yogaaloyoga.com | |||||||
| Spiritual Gangsterspiritualgangster.com | |||||||
| YOMOMENTyomoment.com |
07 · Company
The company behind Indigo Luna Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Indigo Luna Store is a company based in Torquay, Australia, on a domain registered in December 2019. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Torquay
- Founded
- Data not available
- Domain registered
- 11 Dec 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- indigoluna.store · Shopify · AUD
- Catalogue
- 173 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Indigo Luna Store
What people ask Google about Indigo Luna Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Indigo Luna Store legit?
According to Gravity by Benchr, Indigo Luna Store is a brand based in Torquay, Australia: its website has existed since December 2019, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 391,949 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Indigo Luna Store?
Indigo Luna Store creates eco-conscious yoga and lifestyle clothing made from organic and recycled materials, designed to align with nature cycles and support movement. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Indigo Luna Store prices: how much is it?
Indigo Luna Store's best seller, Layla Flares Black, sells A$119.00 on indigoluna.store. 96% of the catalogue is in stock. Gravity does not track prices daily: check indigoluna.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Indigo Luna Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Indigo Luna Store advertises on Facebook and Instagram and on Google, where its offers often run. Check indigoluna.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Indigo Luna Store?
Indigo Luna Store sells on its own website, indigoluna.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Indigo Luna Store?
Gravity by Benchr records a company based in Torquay, Australia, whose domain was registered in 2019, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Indigo Luna Store doing well?
Not at the moment. Gravity by Benchr estimates about 239,600 visits to indigoluna.store in September 2026, down 2% in a month and down 27% over three months. Indigo Luna Store ranks #598 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Indigo Luna Store use?
Gravity by Benchr identifies indigoluna.store as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Indigo Luna Store's ad budget?
Gravity by Benchr does not publish a spend figure for Indigo Luna Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Indigo Luna Store ranks #598 of 97,158 by estimated traffic. Its closest competitors on the same market are BAM Clothing, sweatybetty.com, prAna, Alo Yoga and Spiritual Gangster. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Indigo Luna Store.