Brand page · Personal Care · United States
Indigo Wild: 110k visits a month, 158 active Meta ads, Gravity score 536.
Indigo Wild — Zum by Indigo Wild is a brand that creates natural aromatherapy soaps, skincare, and homecare products made with plant-based ingredients and essential oils. In September 2026 indigowild.com drew an estimated 110k visits, down 2% on the month before. It ranks #723 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zum by Indigo Wild is a brand that creates natural aromatherapy soaps, skincare, and homecare products made with plant-based ingredients and essential oils.
01 · Traffic
How much traffic Indigo Wild gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Indigo Wild drew an estimated 110k visits in September 2026, down 2% on the month before and up 1% over three months.
- Worldwide#86,731of 4.5m sites · Top 5%
- In United States#28,493of 1.2m sites · Top 5%
- Personal Care, worldwide#4,238of 215,119 brands · Top 5%
- Personal Care, United States#723of 33,626 brands · Top 5%
110k
estimated visits in September
1 mo ▼ −1.6%4 mo ▲ +0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Indigo Wild.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Indigo Wild holds 2.5 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 17% of customers give five stars and 67% one star.
Aromatherapy Supply Store Beauty Product Supplier Flavours, Fragrances and Aroma Supplier Cosmetics Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Indigo Wild sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Indigo Wild sells on Shopify, 92% of its catalogue in stock. The best seller is Frankincense & Myrrh 64 oz. Zum Laundry Soap, at US$17.99, followed by Frankincense & Myrrh Zum Bar Goat's Milk Soap and Patchouli 64 oz. Zum Laundry Soap.
#1Frankincense & Myrrh 64 oz. Zum Laundry SoapIndigo WildUS$17.99In stock
#2Frankincense & Myrrh Zum Bar Goat's Milk SoapIndigo WildUS$5.25In stock
#3Patchouli 64 oz. Zum Laundry SoapIndigo WildUS$24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Indigo Wild in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 98% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$26.23
- Currency
- USD
04 · Ads
What Indigo Wild is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Indigo Wild runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Rich Lather + Essential OilsZum by Indigo Wild6 Oct 2026image
Patchouli Zum MistZum by Indigo Wild6 Oct 2026image
⭐⭐⭐⭐⭐Zum by Indigo Wild6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Indigo Wildverified
Text ad20 Oct 2026Indigo Wildverified
Image ad20 Oct 2026Indigo Wildverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Indigo Wild.
The creators who tag @zumsoap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zumsoap on Instagram, led by Kasha (89.6k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKasha@kasha_home · 🇺🇸 US | Decoration garden diy Creator | 89.6k | 1.6% | 2 | Tagged @zumsoap |
06 · Competitors according to Gravity
Who Indigo Wild competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Indigo Wild among Personal Care brands in United States. The closest is grace and stella, then Oregon Soap Company, Wicked Good, Scalise Family Sheep Farm, Savon de Marseille, Spongellé.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| grace and stellagraceandstella.com | |||||||
| Oregon Soap Companyoregonsoapcompany.com | |||||||
| Wicked Goodwicked-good.co | |||||||
| Scalise Family Sheep Farmscalisefamilysheepfarm.com | |||||||
| Savon de Marseillesavondemarseille.com | |||||||
| Spongelléspongelle.com |
07 · Company
The company behind Indigo Wild.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Indigo Wild is a company based in Kansas City, United States, founded in 1996 according to LinkedIn, on a domain registered in August 1997. It employs about 69 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Kansas City
- Founded
- 1996, per LinkedIn
- Domain registered
- 5 Aug 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69 on LinkedIn · 51-200
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- indigowild.com · Shopify · USD
- Catalogue
- 115 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Indigo Wild
What people ask Google about Indigo Wild.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Indigo Wild legit or a scam?
According to Gravity by Benchr, Indigo Wild is a brand based in Kansas City, United States: its website has existed since August 1997, it sells on a Shopify store, it employs 69 people on LinkedIn, it has 40,827 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Indigo Wild?
Zum by Indigo Wild is a brand that creates natural aromatherapy soaps, skincare, and homecare products made with plant-based ingredients and essential oils. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Indigo Wild expensive?
Indigo Wild's best seller, Frankincense & Myrrh 64 oz. Zum Laundry Soap, sells US$17.99 on indigowild.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check indigowild.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Indigo Wild have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Indigo Wild advertises on Facebook and Instagram and on Google, where its offers often run. Check indigowild.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Indigo Wild?
Indigo Wild sells on its own website, indigowild.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Indigo Wild?
Gravity by Benchr records a company based in Kansas City, United States, founded in 1996 according to LinkedIn, on a domain registered in 1997, with 69 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Indigo Wild growing?
Yes. Gravity by Benchr estimates about 109,700 visits to indigowild.com in September 2026, down 2% in a month and up 1% over three months. Indigo Wild ranks #723 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Indigo Wild use?
Gravity by Benchr identifies indigowild.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Indigo Wild spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Indigo Wild on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Indigo Wild ranks #723 of 33,626 by estimated traffic. Its closest competitors on the same market are grace and stella, Oregon Soap Company, Wicked Good, Scalise Family Sheep Farm and Savon de Marseille. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Indigo Wild.