Brand page · Pet Supplies · Italy

IntegroPet Top 5% worldwide Top 5% in Italy Top 1% in Pet Supplies Top 5% in Pet Supplies in Italy
integropet.it·🇮🇹 Milano, Italy· Shopify

IntegroPet: 125K visits a month, 480 active Meta ads, Gravity score 647.

IntegroPet — IntegroPet is an Italian company that develops and sells natural supplements for pets, specifically formulated by veterinarians to improve the quality of life for dogs and cats. In September 2026 integropet.it drew an estimated 125K visits, up 4% on the month before. It ranks #4 of 379 Pet Supplies brands in Italy and holds a 4.5 Trustpilot rating over 1,814 reviews.

integropet.it@integropet_italia 13.4KFacebookLinkedIn 494Trustpilot 4.5Meta Ad Library 480

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
125K
+4% vs. August 2026
Instagram followers
13.4K
97 posts · @integropet_italia
Trustpilot
4.5
1,814 reviews · 781 in 12 months
Meta ads
480
active · on Google since 2025
Products
100%
in stock · 9 collections
Rank in Italy
#4
of 379 in Pet Supplies
LinkedIn
494
followers · 5 employees
Earned media value
€14.4
per month, Instagram

Gravity score

647/ 1000 · 9 of 10 indicators rated
Brand Power568
Momentum771
Performance600

Percentiles within 6 peers: Pet Supplies brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

IntegroPet is an Italian company that develops and sells natural supplements for pets, specifically formulated by veterinarians to improve the quality of life for dogs and cats.

01 · Traffic

How much traffic IntegroPet gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

IntegroPet drew an estimated 125K visits in September 2026, up 4% on the month before and up 521% over three months.

  • Worldwide#77,473of 4.5M sites · Top 5%
  • In Italy#1,883of 138K sites · Top 5%
  • Pet Supplies, worldwide#487of 52,845 brands · Top 1%
  • Pet Supplies, Italy#4of 379 brands · Top 5%
Monthly visitssource Sept 2026

125K

estimated visits in September

1 mo ▲ +3.9%4 mo ▲ +521.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about IntegroPet.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

IntegroPet holds 4.5 out of 5 on Trustpilot over 1,814 reviews, 781 of them in the last twelve months: 68% of customers give five stars and 2% one star. That volume places IntegroPet in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 1,814 reviews · 781 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★68%
4 ★23%
3 ★6%
2 ★1%
1 ★2%

Animal Feed Store Pet Store Pet Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What IntegroPet sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

IntegroPet sells on Shopify, 100% of its catalogue in stock. The best seller is Probiotico Digestivo, at €34.99, followed by Supporto Prurito and Denti & Gengive.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Pet Vitamins & Supplements55%
Pet Oral Care Supplies18%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies100%

The dominant category places IntegroPet in its comparison group.

Prices and ratingsstore data
Average rating
4.75 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$41.99
Currency
EUR

05 · Influencers

Who talks about IntegroPet.

The creators who tag @integropet_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @integropet_italia on Instagram, led by IntegroPet (18K followers, 0.4% engagement).

Influencersaccounts tagging @integropet_italia · Instagram
AccountProfileFollowersEngagementTagsRelationship
IIntegroPet@integropet_it · 🇮🇹 ITPets nature Creator18K0.4%1Tagged @integropet_italia
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who IntegroPet competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for IntegroPet among Pet Supplies brands in Italy. The closest is Zesty Paws, then Petlab Co, Wuffes, Native Pet, Dinovite, Petlab Co.

CompetitorsPet Supplies · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Zesty Pawszestypaws.com
Petlab Cothepetlabco.com
Wuffeswuffes.com
Native Petnativepet.com
Dinovitedinovite.com
Petlab Copetlabco.co.uk
Competitors Gravity finds for IntegroPet. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare IntegroPet with Zesty Paws

07 · Company

The company behind IntegroPet.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

IntegroPet is a company based in Milano, Italy. It employs about 5 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy · Milano
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
integropet.it · Shopify · EUR
Catalogue
9 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about IntegroPet

What people ask Google about IntegroPet.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is IntegroPet legit?

According to Gravity by Benchr, IntegroPet is a brand based in Milano, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 13,415 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

IntegroPet reviews

Customers rate IntegroPet 4.5 out of 5 on Trustpilot over 1,814 reviews, 781 of them in the last twelve months: 68% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is IntegroPet?

IntegroPet is an Italian company that develops and sells natural supplements for pets, specifically formulated by veterinarians to improve the quality of life for dogs and cats. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

IntegroPet prices: how much is it?

IntegroPet's best seller, Probiotico Digestivo, sells €34.99 on integropet.it. 100% of the catalogue is in stock. Gravity does not track prices daily: check integropet.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.

IntegroPet promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: IntegroPet advertises on Facebook and Instagram and on Google, where its offers often run. Check integropet.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy IntegroPet?

IntegroPet sells on its own website, integropet.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind IntegroPet?

Gravity by Benchr records a company based in Milano, Italy, with 5 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is IntegroPet growing?

Yes. Gravity by Benchr estimates about 125,400 visits to integropet.it in September 2026, up 4% in a month and up 521% over three months. IntegroPet ranks #4 of 379 Pet Supplies brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does IntegroPet use?

Gravity by Benchr identifies integropet.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does IntegroPet spend on Meta ads?

Gravity by Benchr does not publish a spend figure for IntegroPet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in Italy?

Among Pet Supplies brands in Italy in the Gravity by Benchr index, IntegroPet ranks #4 of 379 by estimated traffic. Its closest competitors on the same market are Zesty Paws, Petlab Co, Wuffes, Native Pet, Dinovite. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IntegroPet.