Brand page · Pet Supplies · United States

Wuffes Top 1% worldwide Top 1% in United States Top 1% in Pet Supplies Top 1% in Pet Supplies in United States
wuffes.com·🇺🇸 Cheyenne, United States· Shopify·Since 2020

Wuffes: 2.8M visits a month, 1,174 active Meta ads, Gravity score 629.

Wuffes — Wuffes is a dog supplement brand that creates vet-approved products for hip and joint, dental, skin and coat, gut health, and other canine health needs. The company was founded by Sam and Josh who wanted to treat dogs as perfect companions rather than problems to be fixed. In September 2026 wuffes.com drew an estimated 2.8M visits, up 11% on the month before. It ranks #2 of 7,399 Pet Supplies brands in United States and holds a 4.4 Trustpilot rating over 4,317 reviews.

wuffes.com@wuffes 81.1KFacebookLinkedIn 7.8KTrustpilot 4.4Meta Ad Library 1,174

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
2.8M
+11% vs. August 2026
Instagram followers
81.1K
485 posts · @wuffes
Trustpilot
4.4
4,317 reviews · 570 in 12 months
Meta ads
1,174
active · on Google since 2025
Products
100%
in stock · 32 collections
Rank in United States
#2
of 7,399 in Pet Supplies
LinkedIn
7.8K
followers · 77 employees
Earned media value
€586.5
per month, Instagram

Gravity score

629/ 1000 · 10 of 10 indicators rated
Brand Power596
Momentum656
Performance636

Percentiles within 8 peers: Pet Supplies brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Wuffes is a dog supplement brand that creates vet-approved products for hip and joint, dental, skin and coat, gut health, and other canine health needs. The company was founded by Sam and Josh who wanted to treat dogs as perfect companions rather than problems to be fixed.

01 · Traffic

How much traffic Wuffes gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Wuffes drew an estimated 2.8M visits in September 2026, up 11% on the month before and up 84% over three months.

  • Worldwide#6,372of 4.5M sites · Top 1%
  • In United States#2,158of 1.2M sites · Top 1%
  • Pet Supplies, worldwide#16of 52,845 brands · Top 1%
  • Pet Supplies, United States#2of 7,399 brands · Top 1%
Monthly visitssource Sept 2026

2.8M

estimated visits in September

1 mo ▲ +11.1%4 mo ▲ +83.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Wuffes.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Wuffes holds 4.4 out of 5 on Trustpilot over 4,317 reviews, 570 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Wuffes in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 4,317 reviews · 570 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★87%
4 ★4%
3 ★2%
2 ★1%
1 ★5%

Pet Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Wuffes sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Wuffes sells on Shopify, 100% of its catalogue in stock. The best seller is Hip & Joint Chews for Large Breeds, at US$49.95, followed by Hip & Joint Chews for Medium Breeds and Tote Bag.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Pet Vitamins & Supplements43%
Animals & Pet Supplies19%
Pet Medicine6%
Tote Bags1%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies73%
Animals & Pet Supplies22%
Gift Cards2%
Personal Care2%
Tote Bags2%

The dominant category places Wuffes in its comparison group.

Prices and ratingsstore data
Average rating
4.31 / 5
Rated products
25% of the catalogue
In stock
100%
Upper price quartile
US$46.99
Currency
USD

05 · Influencers

Who talks about Wuffes.

The creators who tag @wuffes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @wuffes on Instagram, led by Laria Herod (77.8K followers, 0.3% engagement).

Influencersaccounts tagging @wuffes · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLaria Herod@squallymuffin · 🇺🇸 USPets nature Creator77.8K0.3%1Tagged @wuffes
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Wuffes competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Wuffes among Pet Supplies brands in United States. The closest is Pup Labs, then BetterWild, Native Pet, Petlab Co, Dog Is Human, NutriPaw.

CompetitorsPet Supplies · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Pup Labspuplabs.com
BetterWildbetterwild.com
Native Petnativepet.com
Petlab Cothepetlabco.com
Dog Is Humandogishuman.com
NutriPawnutri-paw.com
Competitors Gravity finds for Wuffes. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Wuffes with Pup Labs

07 · Company

The company behind Wuffes.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Wuffes is a company based in Cheyenne, United States, founded in 2020 according to LinkedIn, on a domain registered in April 2020. It employs about 77 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Cheyenne
Founded
2020, per LinkedIn
Domain registered
23 Apr 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
77 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
wuffes.com · Shopify · USD
Catalogue
32 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Wuffes

What people ask Google about Wuffes.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Wuffes a legit company?

According to Gravity by Benchr, Wuffes is a brand based in Cheyenne, United States: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 81,135 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Wuffes?

Customers rate Wuffes 4.4 out of 5 on Trustpilot over 4,317 reviews, 570 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Wuffes?

Wuffes is a dog supplement brand that creates vet-approved products for hip and joint, dental, skin and coat, gut health, and other canine health needs. The company was founded by Sam and Josh who wanted to treat dogs as perfect companions rather than problems to be fixed. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Wuffes prices: how much is it?

Wuffes' best seller, Hip & Joint Chews for Large Breeds, sells US$49.95 on wuffes.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check wuffes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Wuffes have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Wuffes advertises on Facebook and Instagram and on Google, where its offers often run. Check wuffes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Wuffes?

Wuffes sells on its own website, wuffes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Wuffes?

Gravity by Benchr records a company based in Cheyenne, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 77 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Wuffes growing?

Yes. Gravity by Benchr estimates about 2,755,100 visits to wuffes.com in September 2026, up 11% in a month and up 84% over three months. Wuffes ranks #2 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Wuffes use?

Gravity by Benchr identifies wuffes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Wuffes' ad budget?

Gravity by Benchr does not publish a spend figure for Wuffes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in United States?

Among Pet Supplies brands in United States in the Gravity by Benchr index, Wuffes ranks #2 of 7,399 by estimated traffic. Its closest competitors on the same market are Pup Labs, BetterWild, Native Pet, Petlab Co, Dog Is Human. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wuffes.