Brand page · Pet Supplies · United States
Zesty Paws: 127K visits a month, 100 active Meta ads, Gravity score 516.
Zesty Paws — Zesty Paws is a pet supplement company that offers premium quality supplements for cats and dogs, formulated to support pet health and wellness. In September 2026 zestypaws.com drew an estimated 127K visits, down 19% on the month before. It ranks #80 of 7,399 Pet Supplies brands in United States and holds a 2.2 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zesty Paws is a pet supplement company that offers premium quality supplements for cats and dogs, formulated to support pet health and wellness.
01 · Traffic
How much traffic Zesty Paws gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zesty Paws drew an estimated 127K visits in September 2026, down 19% on the month before and down 27% over three months.
- Worldwide#76,646of 4.5M sites · Top 5%
- In United States#25,294of 1.2M sites · Top 5%
- Pet Supplies, worldwide#479of 52,845 brands · Top 1%
- Pet Supplies, United States#80of 7,399 brands · Top 5%
127K
estimated visits in September
1 mo ▼ −18.7%4 mo ▼ −26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zesty Paws.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zesty Paws holds 2.2 out of 5 on Trustpilot over 25 reviews, 9 of them in the last twelve months: 20% of customers give five stars and 68% one star. That volume places Zesty Paws in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Pet Supply Store Animal Feed Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zesty Paws sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zesty Paws sells on Shopify, 99% of its catalogue in stock. The best seller is Wild Alaskan Omega-3 Blend Pollock + Salmon Oil, at US$16.97–US$36.97, followed by Allergy & Immune Bites for Dogs and 8-in-1 Multivitamin Bites for Dogs.
#1Wild Alaskan Omega-3 Blend Pollock + Salmon OilZesty PawsUS$16.97–US$36.97In stock
#2Allergy & Immune Bites for DogsZesty PawsUS$24.97–US$86.91In stock
#38-in-1 Multivitamin Bites for DogsZesty PawsUS$24.97–US$89.02In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zesty Paws in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 78% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$42.97
- Currency
- USD
04 · Ads
What Zesty Paws is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zesty Paws runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
10% Off $35+, 15% Off $55+, 25% Off $75+Zesty Paws7 Oct 2026image
72-Hours Flash Sale - Up to 25% OffZesty Paws7 Oct 2026image
Zesty Paws Deal Days - Up to 25% OffZesty Paws7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ZESTY PAWS LLCverified
Text ad20 Oct 2026ZESTY PAWS LLCverified
Text ad20 Oct 2026ZESTY PAWS LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zesty Paws.
The creators who tag @zestypaws on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zestypaws on Instagram, led by Follow if you love animals 🐶 (182K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFollow if you love animals 🐶@animalssview · 🇺🇸 US | Pets nature Creator | 182K | 0.7% | 8 | Tagged @zestypaws |
06 · Competitors according to Gravity
Who Zesty Paws competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zesty Paws among Pet Supplies brands in United States. The closest is IntegroPet, then Native Pet, Pawfy, Wuffes, Petlab Co, trykelpie.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IntegroPetintegropet.it | |||||||
| Native Petnativepet.com | |||||||
| Pawfypawfy.com | |||||||
| Wuffeswuffes.com | |||||||
| Petlab Copetlabco.co.uk | |||||||
| trykelpie.comtrykelpie.com |
07 · Company
The company behind Zesty Paws.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zesty Paws is a company based in Orlando, United States, on a domain registered in February 2015. It employs about 71 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Orlando
- Founded
- Data not available
- Domain registered
- 6 Feb 2015
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 71 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zestypaws.com · Shopify · USD
- Catalogue
- 99 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zesty Paws
What people ask Google about Zesty Paws.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zesty Paws legit or a scam?
According to Gravity by Benchr, Zesty Paws is a brand based in Orlando, United States: its website has existed since February 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 108,748 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Zesty Paws?
Customers rate Zesty Paws 2.2 out of 5 on Trustpilot over 25 reviews, 9 of them in the last twelve months: 20% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zesty Paws sell?
Zesty Paws is a pet supplement company that offers premium quality supplements for cats and dogs, formulated to support pet health and wellness. Gravity by Benchr classifies it under Pet Supplies, with Pet Vitamins & Supplements making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Zesty Paws prices: how much is it?
Zesty Paws' best seller, Wild Alaskan Omega-3 Blend Pollock + Salmon Oil, sells from US$16.97 to US$36.97 on zestypaws.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check zestypaws.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Zesty Paws discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zesty Paws advertises on Facebook and Instagram and on Google, where its offers often run. Check zestypaws.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zesty Paws?
Zesty Paws sells on its own website, zestypaws.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Zesty Paws?
Gravity by Benchr records a company based in Orlando, United States, whose domain was registered in 2015, with 71 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zesty Paws doing well?
Not at the moment. Gravity by Benchr estimates about 127,000 visits to zestypaws.com in September 2026, down 19% in a month and down 27% over three months. Zesty Paws ranks #80 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zesty Paws use?
Gravity by Benchr identifies zestypaws.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Zesty Paws spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zesty Paws on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Zesty Paws ranks #80 of 7,399 by estimated traffic. Its closest competitors on the same market are IntegroPet, Native Pet, Pawfy, Wuffes, Petlab Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zesty Paws.