Brand page · Clothing · New Zealand
Jamie Kay traffic, ads & competitors 95.8k visits a month, 312 active Meta ads, Gravity score 640.
Jamie Kay — Jamie Kay NZ is a designer brand that creates exclusive baby and children's clothing for both girls and boys, using soft fabrics and beautiful designs. In September 2026 jamiekay.co.nz drew an estimated 95.8k visits, up 8% on the month before. It ranks #40 of 2,191 Clothing brands in New Zealand and holds a 4.6 Trustpilot rating over 1,275 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Clothing brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jamie Kay NZ is a designer brand that creates exclusive baby and children's clothing for both girls and boys, using soft fabrics and beautiful designs.
01 · Traffic
Jamie Kay website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jamie Kay drew an estimated 95.8k visits in September 2026, up 8% on the month before and down 26% over three months.
- Worldwide#97,225of 4.5m sites · Top 5%
- In New Zealand#349of 26.3k sites · Top 5%
- Clothing, worldwide#9,271of 459,295 brands · Top 5%
- Clothing, New Zealand#40of 2,191 brands · Top 5%
95.8k
estimated visits in September
1 mo ▲ +8.3%4 mo ▼ −25.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Jamie Kay reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jamie Kay holds 4.6 out of 5 on Trustpilot over 1,275 reviews, 147 of them in the last twelve months: 84% of customers give five stars and 10% one star. That volume places Jamie Kay in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Jamie Kay best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jamie Kay sells on Shopify, 100% of its catalogue in stock. The best seller is Gift Card, at NZ$10.00–NZ$500.00, followed by Organic Cotton Lilian Headband - Rose Dust and Organic Cotton Lilian Headband - Annie Ditzy Floral.
#1Gift CardJamie KayNZ$10.00–NZ$500.00In stock
#2Organic Cotton Lilian Headband - Rose DustJamie KayNZ$2.97In stock
#3Organic Cotton Lilian Headband - Annie Ditzy FloralJamie KayNZ$2.97In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jamie Kay in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 74% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$28.01
- Currency
- NZD
04 · Ads
Jamie Kay ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jamie Kay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Make your favourite Jamie Kay bag a little more special ✨Jamie Kay8 Oct 2026video
A Special Touch, On Us 💕Jamie Kay8 Oct 2026video
The perfect personalised gift 🫶Jamie Kay8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JAMIE KAY LIMITEDverified
Text ad20 Oct 2026JAMIE KAY LIMITEDverified
Text ad20 Oct 2026JAMIE KAY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Jamie Kay influencers
The creators who tag @jamiekay on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jamiekay on Instagram, led by Chantelle Senior | UGC + Content Creation (26.3k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChantelle Senior | UGC + Content Creation@keepingupwiththeseniors · 🇨🇦 CA | Parenting family Creator | 26.3k | 1.1% | 8 | Tagged @jamiekay |
06 · Competitors according to Gravity
Jamie Kay competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jamie Kay among Clothing brands in New Zealand. The closest is RADICOOL KIDS, then Paper Theory Patterns, 𝐃𝐀𝐍𝐆𝐄𝐑𝐅𝐈𝐄𝐋𝐃, Hello Stranger Kidswear®, Karibou Kids, Barkers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RADICOOL KIDSradicoolkids.com | |||||||
| Paper Theory Patternspapertheorypatterns.com | |||||||
| 𝐃𝐀𝐍𝐆𝐄𝐑𝐅𝐈𝐄𝐋𝐃dangerfield.co.nz | |||||||
| Hello Stranger Kidswear®hellostranger.co.nz | |||||||
| Karibou Kidskaribou.co.nz | |||||||
| Barkersbarkersonline.co.nz |
07 · Company
Who is behind Jamie Kay?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jamie Kay is a company based in Christchurch, New Zealand, founded in 2013 according to LinkedIn, on a domain registered in April 2013. It employs about 6 people.
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- 2013, per LinkedIn
- Domain registered
- 2 Apr 2013
- Status
- Operating
- Employees
- 6 on LinkedIn
- Own store
- jamiekay.co.nz · Shopify · NZD
- Catalogue
- 1,016 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jamie Kay
What people ask Google about Jamie Kay.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jamie Kay legit or a scam?
According to Gravity by Benchr, Jamie Kay is a brand based in Christchurch, New Zealand: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 743,601 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Jamie Kay reviews: is it worth it?
Customers rate Jamie Kay 4.6 out of 5 on Trustpilot over 1,275 reviews, 147 of them in the last twelve months: 84% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Jamie Kay known for?
Jamie Kay NZ is a designer brand that creates exclusive baby and children's clothing for both girls and boys, using soft fabrics and beautiful designs. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Jamie Kay prices: how much is it?
Jamie Kay's best seller, Gift Card, sells from NZ$10.00 to NZ$500.00 on jamiekay.co.nz. 100% of the catalogue is in stock. Gravity does not track prices daily: check jamiekay.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Jamie Kay promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jamie Kay advertises on Facebook and Instagram and on Google, where its offers often run. Check jamiekay.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Jamie Kay?
Jamie Kay sells on its own website, jamiekay.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Jamie Kay?
Gravity by Benchr records a company based in Christchurch, New Zealand, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jamie Kay growing?
Not at the moment. Gravity by Benchr estimates about 95,800 visits to jamiekay.co.nz in September 2026, up 8% in a month and down 26% over three months. Jamie Kay ranks #40 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jamie Kay use?
Gravity by Benchr identifies jamiekay.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Jamie Kay's ad budget?
Gravity by Benchr does not publish a spend figure for Jamie Kay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Jamie Kay ranks #40 of 2,191 by estimated traffic. Its closest competitors on the same market are RADICOOL KIDS, Paper Theory Patterns, 𝐃𝐀𝐍𝐆𝐄𝐑𝐅𝐈𝐄𝐋𝐃, Hello Stranger Kidswear® and Karibou Kids. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jamie Kay.