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- Jollyroom
Brand page · Toys
Jollyroom: 214k visits a month, 27 active Meta ads.
Jollyroom — Jollyroom is a Nordic online retailer specializing in products for children and families, offering baby gear, children's clothing, toys, furniture, and equipment for pregnant women. In September 2026 jollyroom.dk drew an estimated 214k visits, down 34% on the month before. It ranks #3 of 181 Toys brands and holds a 3.6 Trustpilot rating over 22,936 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Jollyroom is a Nordic online retailer specializing in products for children and families, offering baby gear, children's clothing, toys, furniture, and equipment for pregnant women.
01 · Traffic
How much traffic Jollyroom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jollyroom drew an estimated 214k visits in September 2026, down 34% on the month before and down 39% over three months.
- Worldwide#49,528of 4.5m sites · Top 5%
- In Denmark#211of 21.4k sites · Top 1%
- Toys, worldwide#380of 50,509 brands · Top 1%
- Toys, Denmark#3of 181 brands · Top 5%
214k
estimated visits in September
1 mo ▼ −34.3%4 mo ▼ −38.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jollyroom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jollyroom holds 3.6 out of 5 on Trustpilot over 22,936 reviews, 853 of them in the last twelve months: 65% of customers give five stars and 16% one star. That volume places Jollyroom in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Children's Clothing Store Maternity Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jollyroom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Jollyroom's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Jollyroom in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Jollyroom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jollyroom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Prisvenlige produkter til gravide, børn & babyerJollyroom.dk5 Oct 2026video
10-25 % på et bredt udvalgJollyroom.dk4 Oct 2026video
10-25 % på et bredt udvalgJollyroom.dk2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jollyroom ABverified
Text ad20 Oct 2026Jollyroom ABverified
Text ad20 Oct 2026Jollyroom ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jollyroom.
The creators who tag @jollyroomdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jollyroomdk on Instagram, led by Camilla Ünsal (17.6k followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCamilla Ünsal@camillaunsal · 🇩🇰 DK | Parenting family Creator | 17.6k | 3.9% | 2 | Tagged @jollyroomdk |
06 · Competitors according to Gravity
Who Jollyroom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jollyroom among Toys brands. The closest is UK Baby Centre, then babyplus.store, MamaLoes, Nejbaby, Van Asten Babysuperstore, Dreambaby.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| UK Baby Centreukbabycentre.com | |||||||
| babyplus.storebabyplus.store | |||||||
| MamaLoesmamaloes.nl | |||||||
| Nejbabynejbaby.cz | |||||||
| Van Asten Babysuperstorevanastenbabysuperstore.nl | |||||||
| Dreambabydreambaby.be |
07 · Company
The company behind Jollyroom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jollyroom is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in June 2010. It employs about 337 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2010, per LinkedIn
- Domain registered
- 2 Jun 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 337 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jollyroom.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jollyroom
What people ask Google about Jollyroom.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jollyroom legit or a scam?
According to Gravity by Benchr, Jollyroom is a brand: its website has existed since June 2010, its Trustpilot profile is claimed by the brand, it employs 337 people on LinkedIn, it has 64,556 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Jollyroom reviews
Customers rate Jollyroom 3.6 out of 5 on Trustpilot over 22,936 reviews, 853 of them in the last twelve months: 65% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jollyroom sell?
Jollyroom is a Nordic online retailer specializing in products for children and families, offering baby gear, children's clothing, toys, furniture, and equipment for pregnant women. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Jollyroom promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jollyroom advertises on Facebook and Instagram and on Google, where its offers often run. Check jollyroom.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Jollyroom?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 337 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Jollyroom growing?
Not at the moment. Gravity by Benchr estimates about 214,200 visits to jollyroom.dk in September 2026, down 34% in a month and down 39% over three months. Jollyroom ranks #3 of 181 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Jollyroom spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jollyroom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Jollyroom ranks #3 of 181 by estimated traffic. Its closest competitors on the same market are UK Baby Centre, babyplus.store, MamaLoes, Nejbaby and Van Asten Babysuperstore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jollyroom.