Brand page · Personal Care · United Kingdom
Jo Loves: 87.6k visits a month, 112 active Meta ads, Gravity score 685.
Jo Loves — Jo Loves is a luxury fragrance brand founded by renowned fragrance designer Jo Malone, known for creating innovative and bold scent combinations. The brand offers a range of perfumes, candles, and body care products that reflect Jo's passion for storytelling. In September 2026 joloves.com drew an estimated 87.6k visits, up 12% on the month before. It ranks #211 of 8,226 Personal Care brands in United Kingdom and holds a 3.6 Trustpilot rating over 109 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jo Loves is a luxury fragrance brand founded by renowned fragrance designer Jo Malone, known for creating innovative and bold scent combinations. The brand offers a range of perfumes, candles, and body care products that reflect Jo's passion for storytelling.
01 · Traffic
How much traffic Jo Loves gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jo Loves drew an estimated 87.6k visits in September 2026, up 12% on the month before and up 33% over three months.
- Worldwide#104,976of 4.5m sites · Top 5%
- In United Kingdom#5,454of 192k sites · Top 5%
- Personal Care, worldwide#5,211of 215,119 brands · Top 5%
- Personal Care, United Kingdom#211of 8,226 brands · Top 5%
87.6k
estimated visits in September
1 mo ▲ +12.4%4 mo ▲ +33.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jo Loves.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jo Loves holds 3.6 out of 5 on Trustpilot over 109 reviews, 27 of them in the last twelve months: 50% of customers give five stars and 34% one star. That volume places Jo Loves in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jo Loves sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jo Loves sells on Shopify, 91% of its catalogue in stock. The best seller is Pomelo EDT (100ml), at £130.00, followed by Pomelo Fragrance Paintbrush™ (2x7ml) and Jo by Jo Loves EDT (50ml).
#2Pomelo EDT (100ml)Jo Loves£130.00In stock
#3Pomelo Fragrance Paintbrush™ (2x7ml)Jo Loves£42.00In stock
Jo by Jo Loves EDT (50ml)Jo Loves£90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jo Loves in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 83% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$119.12
- Currency
- GBP
04 · Ads
What Jo Loves is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jo Loves runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
The Surprise Is in the Next LayerJo Loves8 Oct 2026image
The Scent They Ask AboutJo Loves8 Oct 2026image
Meet Nutmeg & IncenseJo Loves8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jo Loves Ltdverified
Image ad20 Oct 2026Jo Loves Ltdverified
Image ad20 Oct 2026Jo Loves Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jo Loves.
The creators who tag @jolovesofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jolovesofficial on Instagram, led by @aisle8comms (12.9k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aaisle8comms@aisle8comms · 🇬🇧 GB | Marketing sales branding Creator | 12.9k | 0.7% | 8 | Tagged @jolovesofficial |
06 · Competitors according to Gravity
Who Jo Loves competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jo Loves among Personal Care brands in United Kingdom. The closest is SUNNAMUSK, then Jo Loves US, Ormonde Jayne London, Floral Street, Jo Loves EU, Saltworks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SUNNAMUSKsunnamusk.com | |||||||
| Jo Loves USus.joloves.com | |||||||
| Ormonde Jayne Londonormondejayne.com | |||||||
| Floral Streetfloralstreet.com | |||||||
| Jo Loves EUeu.joloves.com | |||||||
| Saltworksthesaltworkscompany.com |
07 · Company
The company behind Jo Loves.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jo Loves is a company based in London, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in December 2007. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2011, per LinkedIn
- Domain registered
- 17 Dec 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- joloves.com · Shopify · GBP
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jo Loves
What people ask Google about Jo Loves.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jo Loves legit?
According to Gravity by Benchr, Jo Loves is a brand based in London, United Kingdom: its website has existed since December 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 41 people on LinkedIn, it has 159,390 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Jo Loves reviews: is it worth it?
Customers rate Jo Loves 3.6 out of 5 on Trustpilot over 109 reviews, 27 of them in the last twelve months: 50% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jo Loves sell?
Jo Loves is a luxury fragrance brand founded by renowned fragrance designer Jo Malone, known for creating innovative and bold scent combinations. The brand offers a range of perfumes, candles, and body care products that reflect Jo's passion for storytelling. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Jo Loves cost?
Jo Loves' best seller, Pomelo EDT (100ml), sells £130.00 on joloves.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check joloves.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Jo Loves discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jo Loves advertises on Facebook and Instagram and on Google, where its offers often run. Check joloves.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Jo Loves?
Jo Loves sells on its own website, joloves.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Jo Loves?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in 2007, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jo Loves growing?
Yes. Gravity by Benchr estimates about 87,600 visits to joloves.com in September 2026, up 12% in a month and up 33% over three months. Jo Loves ranks #211 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jo Loves use?
Gravity by Benchr identifies joloves.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Jo Loves spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jo Loves on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Jo Loves ranks #211 of 8,226 by estimated traffic. Its closest competitors on the same market are SUNNAMUSK, Jo Loves US, Ormonde Jayne London, Floral Street and Jo Loves EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jo Loves.