Brand page · Clothing
JOOP: 189k visits a month, 101 active Meta ads.
JOOP — JOOP! is a German luxury fashion house with international appeal that sells fashion, bags, shoes, jewelry, watches, eyewear, body and beachwear, legwear, hosiery, and a comprehensive living collection. In September 2026 joop.com drew an estimated 189k visits, down 12% on the month before. It ranks #90 of 7,326 Clothing brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
JOOP! is a German luxury fashion house with international appeal that sells fashion, bags, shoes, jewelry, watches, eyewear, body and beachwear, legwear, hosiery, and a comprehensive living collection.
01 · Traffic
How much traffic JOOP gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JOOP drew an estimated 189k visits in September 2026, down 12% on the month before and down 9% over three months.
- Worldwide#54,907of 4.5m sites · Top 5%
- In Germany#2,470of 184k sites · Top 5%
- Clothing, worldwide#5,051of 459,295 brands · Top 5%
- Clothing, Germany#90of 7,326 brands · Top 5%
189k
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JOOP.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JOOP holds 2.6 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JOOP sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read JOOP's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places JOOP in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What JOOP is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JOOP runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2023 (image, text, video).
For days that lead somewhere. #joop#fw26JOOP!7 Oct 2026image
Logomania or quiet luxury? Which side are you on? #joop #fw26JOOP!7 Oct 2026video
Back to work with @jessideoliveira ❤️ | AD #joop #fw26JOOP!7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lenox AGverified
Image ad21 Oct 2026Lenox AGverified
Image ad21 Oct 2026Lenox AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JOOP.
The creators who tag @joop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @joop on Instagram, led by Kevin Nellesen (14.9k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKevin Nellesen@kevo.aura · 🇩🇪 DE | Fashion style luxury Creator | 14.9k | 0.3% | 3 | Tagged @joop |
06 · Competitors according to Gravity
Who JOOP competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JOOP among Clothing brands. The closest is Kauf Dich Glücklich, then klingel.de, Riachuelo, bonprix.es, Jotex, laredoute.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kauf Dich Glücklichkaufdichgluecklich-shop.de | |||||||
| klingel.deklingel.de | |||||||
| Riachueloriachuelo.com.br | |||||||
| bonprix.esbonprix.es | |||||||
| Jotexjotex.se | |||||||
| laredoute.co.uklaredoute.co.uk |
07 · Company
The company behind JOOP.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JOOP is an e-commerce brand, on a domain registered in November 1998. It employs about 97 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 3 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 97 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- joop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JOOP
What people ask Google about JOOP.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JOOP a legit company?
According to Gravity by Benchr, JOOP is a brand: its website has existed since November 1998, it employs 97 people on LinkedIn, it has 74,656 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is JOOP?
JOOP! is a German luxury fashion house with international appeal that sells fashion, bags, shoes, jewelry, watches, eyewear, body and beachwear, legwear, hosiery, and a comprehensive living collection. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
JOOP promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: JOOP advertises on Facebook and Instagram and on Google, where its offers often run. Check joop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns JOOP?
Gravity by Benchr records a company, whose domain was registered in 1998, with 97 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is JOOP doing well?
Not at the moment. Gravity by Benchr estimates about 189,200 visits to joop.com in September 2026, down 12% in a month and down 9% over three months. JOOP ranks #90 of 7,326 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does JOOP spend on Meta ads?
Gravity by Benchr does not publish a spend figure for JOOP on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, JOOP ranks #90 of 7,326 by estimated traffic. Its closest competitors on the same market are Kauf Dich Glücklich, klingel.de, Riachuelo, bonprix.es and Jotex. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JOOP.