Brand page · Decor
Jula traffic, ads & competitors 5.1m visits a month, 26 active Meta ads.
Jula — Jula is a Swedish retailer that sells products for home, garden, and leisure at low prices. In September 2026 jula.se drew an estimated 5.1m visits, down 27% on the month before. It ranks #1 of 980 Decor brands and holds a 2.3 Trustpilot rating over 917 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Jula is a Swedish retailer that sells products for home, garden, and leisure at low prices.
01 · Traffic
Jula website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jula drew an estimated 5.1m visits in September 2026, down 27% on the month before and down 23% over three months.
- Worldwide#3,828of 4.5m sites · Top 1%
- In Sweden#19of 27.3k sites · Top 1%
- Decor, worldwide#32of 185,686 brands · Top 1%
- Decor, Sweden#1of 980 brands · Top 1%
5.1m
estimated visits in September
1 mo ▼ −26.8%4 mo ▼ −23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Jula reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jula holds 2.3 out of 5 on Trustpilot over 917 reviews, 178 of them in the last twelve months: 17% of customers give five stars and 66% one star. That volume places Jula in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Hardware Store Tool Store Kitchen Supply Store Do-it-Yourself Shop General Store Construction Machine Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Jula best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Jula's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Jula in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Jula ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jula runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2023 (image, text, video).
Hamron Släpvagn för ATVJula4 Oct 2026image
Hard Head Kombinationsstege 3x9 stegJula4 Oct 2026image
Hamron GaragetältJula4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jula Sverige ABverified
Text ad20 Oct 2026Jula Sverige ABverified
Text ad20 Oct 2026Jula Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Jula influencers
The creators who tag @julasverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @julasverige on Instagram, led by Mai UGC-creator 🇩🇰 DIY, IKEA-hacks, bolig (35.1k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMai UGC-creator 🇩🇰 DIY, IKEA-hacks, bolig@maiifin · 🇩🇰 DK | Decoration garden diy Creator | 35.1k | 0.6% | 2 | Tagged @julasverige |
06 · Competitors according to Gravity
Jula competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jula among Decor brands. The closest is Bricofer Group, then jemogfix.dk, bricomarche.com, Sodimac Argentina, Puuilo, Sonderpreis Baumarkt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bricofer Groupbricofer.it | |||||||
| jemogfix.dkjemogfix.dk | |||||||
| bricomarche.combricomarche.com | |||||||
| Sodimac Argentinasodimac.com.ar | |||||||
| Puuilopuuilo.fi | |||||||
| Sonderpreis Baumarktsonderpreis-baumarkt.de |
07 · Company
Who is behind Jula?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jula is an e-commerce brand. It employs about 4 people.
- Employees
- 4 on LinkedIn
- Own store
- jula.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jula
What people ask Google about Jula.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jula a legit company?
According to Gravity by Benchr, Jula is a brand: it employs 4 people on LinkedIn, it has 69,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Jula reviews: is it worth it?
Customers rate Jula 2.3 out of 5 on Trustpilot over 917 reviews, 178 of them in the last twelve months: 17% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Jula?
Jula is a Swedish retailer that sells products for home, garden, and leisure at low prices. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Jula discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jula advertises on Facebook and Instagram and on Google, where its offers often run. Check jula.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Jula?
Gravity by Benchr records a company, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Jula doing well?
Not at the moment. Gravity by Benchr estimates about 5,134,800 visits to jula.se in September 2026, down 27% in a month and down 23% over three months. Jula ranks #1 of 980 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Jula's ad budget?
Gravity by Benchr does not publish a spend figure for Jula on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Jula ranks #1 of 980 by estimated traffic. Its closest competitors on the same market are Bricofer Group, jemogfix.dk, bricomarche.com, Sodimac Argentina and Puuilo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jula.