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  5. Justmylook

Brand page · Personal Care · United Kingdom

Justmylook Top 1% worldwide Top 1% in United Kingdom Top 1% in Personal Care Top 1% in Personal Care in United Kingdom
justmylook.com·🇬🇧 Cleckheaton, United Kingdom· Shopify·Since 2002

Justmylook: 1.8m visits a month, 184 active Meta ads, Gravity score 452.

Justmylook — Justmylook is a UK-based online retailer that sells beauty essentials and products from prestige brands including hair care, cosmetics, and skincare. In September 2026 justmylook.com drew an estimated 1.8m visits, down 6% on the month before. It ranks #2 of 8,226 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 101,252 reviews.

justmylook.com@justmylook 122kLinkedIn 4.9kTrustpilot 4.4Meta Ad Library 184

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
1.8m
−6% vs. August 2026
Instagram followers
122k
4,366 posts · @justmylook
Trustpilot
4.4
101,252 reviews · 32,078 in 12 months
Meta ads
184
active · on Google since 2024
Products
90%
in stock · 1,873 collections
Rank in United Kingdom
#2
of 8,226 in Personal Care
LinkedIn
4.9k
followers · 27 employees
Earned media value
€18.5k
per month, Instagram

Gravity score

452/ 1000 · 10 of 10 indicators rated
Brand Power535
Momentum456
Performance365

Percentiles within 8 peers: Personal Care brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Justmylook is a UK-based online retailer that sells beauty essentials and products from prestige brands including hair care, cosmetics, and skincare.

01 · Traffic

How much traffic Justmylook gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Justmylook drew an estimated 1.8m visits in September 2026, down 6% on the month before and down 2% over three months.

  • Worldwide#9,028of 4.5m sites · Top 1%
  • In United Kingdom#332of 192k sites · Top 1%
  • Personal Care, worldwide#292of 215,119 brands · Top 1%
  • Personal Care, United Kingdom#2of 8,226 brands · Top 1%
Monthly visitssource Sept 2026

1.8m

estimated visits in September

1 mo ▼ −5.8%4 mo ▼ −1.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Justmylook.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Justmylook holds 4.4 out of 5 on Trustpilot over 101,252 reviews, 32,078 of them in the last twelve months: 81% of customers give five stars and 13% one star. That volume places Justmylook in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Justmylook scores 4.5 over 106 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 101,252 reviews · 32,078 in 12 months
Top 1% review volumeTop 20% rating quality
5 ★81%
4 ★3%
3 ★1%
2 ★1%
1 ★13%

Beauty Supply Store Beauty Product Supplier Health and Beauty Shop

Google reviewsread 20 Oct 2026
4.5106 reviews on the Google business profile
5 ★74%
4 ★9%
3 ★1%
2 ★1%
1 ★15%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Justmylook sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Justmylook sells on Shopify, 90% of its catalogue in stock. The best seller is Olaplex No 4 Bond Maintenance Shampoo 250ml, at £22.50, followed by Olaplex No 5 Bond Maintenance Conditioner 250ml and Revlon Professional Uniq One All In One Hair Treatment 150ml.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics61%
Hair Care28%
Home Fragrances3%
Personal Care Gift Sets & Kits2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Decor3%
Health Care1%
Household Supplies1%
Clothing Accessories0%

The dominant category places Justmylook in its comparison group.

Prices and ratingsstore data
Average rating
4.72 / 5
Rated products
68% of the catalogue
In stock
90%
Upper price quartile
US$39.69
Currency
GBP

05 · Influencers

Who talks about Justmylook.

The creators who tag @justmylook on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @justmylook on Instagram, led by Hollystic Nails (17k followers, 2.0% engagement).

Influencersaccounts tagging @justmylook · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHollystic Nails@holly_stic · 🇬🇧 GBBeauty cosmetics skincare Creator17k2.0%11Tagged @justmylook
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Justmylook competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Justmylook among Personal Care brands in United Kingdom. The closest is hqhair.com, then The Beauty Store, makeupstore.co.il, beautysuccess.fr, Adore Beauty, beautyplaza.com.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
hqhair.comhqhair.com
The Beauty Storethebeautystore.com
makeupstore.co.ilmakeupstore.co.il
beautysuccess.frbeautysuccess.fr
Adore Beautyadorebeauty.com.au
beautyplaza.combeautyplaza.com
Competitors Gravity finds for Justmylook. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Justmylook with hqhair.com

07 · Company

The company behind Justmylook.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Justmylook is a company based in Cleckheaton, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in January 2002. It employs about 27 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Cleckheaton
Founded
2015, per LinkedIn
Domain registered
31 Jan 2002
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
27 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
justmylook.com · Shopify · GBP
Catalogue
1,873 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Justmylook

What people ask Google about Justmylook.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Justmylook legit?

According to Gravity by Benchr, Justmylook is a brand based in Cleckheaton, United Kingdom: its website has existed since January 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 122,062 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Justmylook reviews

Customers rate Justmylook 4.4 out of 5 on Trustpilot over 101,252 reviews, 32,078 of them in the last twelve months: 81% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Justmylook scores 4.5 over 106 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Justmylook sell?

Justmylook is a UK-based online retailer that sells beauty essentials and products from prestige brands including hair care, cosmetics, and skincare. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Justmylook cost?

Justmylook's best seller, Olaplex No 4 Bond Maintenance Shampoo 250ml, sells £22.50 on justmylook.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check justmylook.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Justmylook have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Justmylook advertises on Facebook and Instagram and on Google, where its offers often run. Check justmylook.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Justmylook?

Justmylook sells on its own website, justmylook.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Justmylook?

Gravity by Benchr records a company based in Cleckheaton, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2002, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Justmylook doing well?

Not at the moment. Gravity by Benchr estimates about 1,798,200 visits to justmylook.com in September 2026, down 6% in a month and down 2% over three months. Justmylook ranks #2 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Justmylook use?

Gravity by Benchr identifies justmylook.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Justmylook spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Justmylook on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Justmylook ranks #2 of 8,226 by estimated traffic. Its closest competitors on the same market are hqhair.com, The Beauty Store, makeupstore.co.il, beautysuccess.fr and Adore Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Justmylook.