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  5. Kate McLeod

Brand page · Personal Care · United States

Kate McLeod Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
katemcleod.com·🇺🇸 Red Hook, United States· Shopify·Since 2010

Kate McLeod: 46.1k visits a month, 208 active Meta ads, Gravity score 696.

Kate McLeod — Kate McLeod creates safe, effective products that bring intentioned moments of self care and everyday magic to people's lives. The brand offers award-winning Body Stone body moisturizers and lotion bars that are waterless, plant-based concentrates designed to intensely nourish dry skin. In September 2026 katemcleod.com drew an estimated 46.1k visits, down 16% on the month before. It ranks #1,490 of 33,626 Personal Care brands in United States.

katemcleod.com@katemcleod 85kLinkedIn 3.3kTrustpilot 3.8Meta Ad Library 208

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
46.1k
−16% vs. August 2026
Instagram followers
85k
1,711 posts · @katemcleod
Trustpilot
3.8
2 reviews · 1 in 12 months
Meta ads
208
active · on Google since 2021
Products
94%
in stock · 30 collections
Rank in United States
#1,490
of 33,626 in Personal Care
LinkedIn
3.3k
followers · 18 employees
Earned media value
€2.2k
per month, Instagram

Gravity score

696/ 1000 · 10 of 10 indicators rated
Brand Power657
Momentum629
Performance802

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Kate McLeod creates safe, effective products that bring intentioned moments of self care and everyday magic to people's lives. The brand offers award-winning Body Stone body moisturizers and lotion bars that are waterless, plant-based concentrates designed to intensely nourish dry skin.

01 · Traffic

How much traffic Kate McLeod gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Kate McLeod drew an estimated 46.1k visits in September 2026, down 16% on the month before and down 15% over three months.

  • Worldwide#182,262of 4.5m sites · Top 5%
  • In United States#58,238of 1.2m sites · Top 5%
  • Personal Care, worldwide#9,251of 215,119 brands · Top 5%
  • Personal Care, United States#1,490of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

46.1k

estimated visits in September

1 mo ▼ −16.2%4 mo ▼ −15.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Kate McLeod.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Kate McLeod holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotread 20 Oct 2026
3.8TrustScore · 2 reviews · 1 in 12 months
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Adult Entertainment Store Sex Toy Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Kate McLeod sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Kate McLeod sells on Shopify, 94% of its catalogue in stock. The best seller is Daily Stone | Deep Moisturizing Lotion Bar, at US$14.00–US$48.00, followed by Sleep Stone | Deep Moisturizing Lotion Bar and Grounding Stone | Deep Moisturizing Lotion Bar.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics65%
Bathroom Accessories8%
Foot Care6%
Makeup Bags4%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care77%
Bathroom Accessories8%
Cosmetic & Toiletry Bags4%
Handbags, Wallets & Cases2%
Party & Celebration2%

The dominant category places Kate McLeod in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
98% of the catalogue
In stock
94%
Upper price quartile
US$48.00
Currency
USD

05 · Influencers

Who talks about Kate McLeod.

The creators who tag @katemcleod on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @katemcleod on Instagram, led by goop (1.9m followers, 0.0% engagement).

Influencersaccounts tagging @katemcleod · Instagram
AccountProfileFollowersEngagementTagsRelationship
ggoop@goop · 🇺🇸 USBeauty cosmetics skincare Creator1.9m0.0%1Tagged @katemcleod
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Kate McLeod competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Kate McLeod among Personal Care brands in United States. The closest is ciele cosmetics, then Doll 10 Beauty, Nudestix, POV Beauty, Sulwhasoo, May Cosmetics.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ciele cosmeticscielecosmetics.com
Doll 10 Beautydoll10.com
Nudestixnudestix.com
POV Beautypovbeauty.com
Sulwhasoous.sulwhasoo.com
May Cosmeticsgetmaycosmetics.com
Competitors Gravity finds for Kate McLeod. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Kate McLeod with ciele cosmetics

07 · Company

The company behind Kate McLeod.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Kate McLeod is a company based in Red Hook, United States, founded in 2018 according to LinkedIn, on a domain registered in May 2010. It employs about 18 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Red Hook
Founded
2018, per LinkedIn
Domain registered
5 May 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
18 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
katemcleod.com · Shopify · USD
Catalogue
30 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Kate McLeod

What people ask Google about Kate McLeod.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Kate McLeod legit?

According to Gravity by Benchr, Kate McLeod is a brand based in Red Hook, United States: its website has existed since May 2010, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 84,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Kate McLeod known for?

Kate McLeod creates safe, effective products that bring intentioned moments of self care and everyday magic to people's lives. The brand offers award-winning Body Stone body moisturizers and lotion bars that are waterless, plant-based concentrates designed to intensely nourish dry skin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Kate McLeod prices: how much is it?

Kate McLeod's best seller, Daily Stone | Deep Moisturizing Lotion Bar, sells from US$14.00 to US$48.00 on katemcleod.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check katemcleod.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Kate McLeod have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Kate McLeod advertises on Facebook and Instagram and on Google, where its offers often run. Check katemcleod.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Kate McLeod?

Kate McLeod sells on its own website, katemcleod.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Kate McLeod?

Gravity by Benchr records a company based in Red Hook, United States, founded in 2018 according to LinkedIn, on a domain registered in 2010, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Kate McLeod doing well?

Not at the moment. Gravity by Benchr estimates about 46,100 visits to katemcleod.com in September 2026, down 16% in a month and down 15% over three months. Kate McLeod ranks #1,490 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Kate McLeod use?

Gravity by Benchr identifies katemcleod.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Kate McLeod spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Kate McLeod on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Kate McLeod ranks #1,490 of 33,626 by estimated traffic. Its closest competitors on the same market are ciele cosmetics, Doll 10 Beauty, Nudestix, POV Beauty and Sulwhasoo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kate McLeod.