Brand page · Personal Care · United States
Sulwhasoo: 121K visits a month, 446 active Meta ads, Gravity score 620.
Sulwhasoo — Sulwhasoo is a Korean cosmetics brand that sells skincare products including serums, creams, cleansers, and makeup. In September 2026 us.sulwhasoo.com drew an estimated 121K visits, up 16% on the month before. It ranks #661 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sulwhasoo is a Korean cosmetics brand that sells skincare products including serums, creams, cleansers, and makeup.
01 · Traffic
How much traffic Sulwhasoo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sulwhasoo drew an estimated 121K visits in September 2026, up 16% on the month before and up 13% over three months.
- Worldwide#79,693of 4.5M sites · Top 5%
- In United States#26,242of 1.2M sites · Top 5%
- Personal Care, worldwide#3,867of 215,119 brands · Top 5%
- Personal Care, United States#661of 33,626 brands · Top 5%
121K
estimated visits in September
1 mo ▲ +16.0%4 mo ▲ +12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sulwhasoo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sulwhasoo holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Beauty Supply Store Cosmetics Store Cosmetics Industry Beauty Products Wholesaler Beauty Product Supplier Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sulwhasoo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sulwhasoo sells on Shopify, 99% of its catalogue in stock. The best seller is First Care Activating Serum VI, at US$89.00–US$110.00, followed by Gentle Cleansing Foam and Gentle Cleansing Oil.
#3First Care Activating Serum VISulwhasooUS$89.00–US$110.00In stock
Gentle Cleansing FoamSulwhasooUS$38.00In stock
Gentle Cleansing OilSulwhasooUS$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sulwhasoo in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 75% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$114.50
- Currency
- USD
04 · Ads
What Sulwhasoo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sulwhasoo runs Meta ads on Facebook, Instagram, Threads.
AD #Sulwhasoo_Partner There’s something so interesting about a beauty product that’s been around long enough to see trends come and go 🤍 60Sulwhasoo6 Oct 2026video
When Skin Needs A ResetSulwhasoo6 Oct 2026video
Limited-Time ExclusiveSulwhasoo6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sulwhasoo.
The creators who tag @sulwhasoo.us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sulwhasoo.us on Instagram, led by Cheyenne (20.3K followers, 12.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCheyenne@chey.gren · 🇺🇸 US | Fashion style luxury Creator | 20.3K | 12.3% | 3 | Tagged @sulwhasoo.us |
06 · Competitors according to Gravity
Who Sulwhasoo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sulwhasoo among Personal Care brands in United States. The closest is sungboon.com, then Beauty of Joseon, innisfree, COSRX, charde.co.kr, themedicube.tw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sungboon.comsungboon.com | |||||||
| Beauty of Joseonbeautyofjoseon.com | |||||||
| innisfreeinnisfree.com | |||||||
| COSRXcosrx.com | |||||||
| charde.co.krcharde.co.kr | |||||||
| themedicube.twthemedicube.tw |
07 · Company
The company behind Sulwhasoo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sulwhasoo is a company based in NEW YORK, United States.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · NEW YORK
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- us.sulwhasoo.com · Shopify · USD
- Catalogue
- 63 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sulwhasoo
What people ask Google about Sulwhasoo.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sulwhasoo legit or a scam?
According to Gravity by Benchr, Sulwhasoo is a brand based in NEW YORK, United States: it sells on a Shopify store, it has 138,041 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Sulwhasoo known for?
Sulwhasoo is a Korean cosmetics brand that sells skincare products including serums, creams, cleansers, and makeup. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sulwhasoo prices: how much is it?
Sulwhasoo's best seller, First Care Activating Serum VI, sells from US$89.00 to US$110.00 on us.sulwhasoo.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check us.sulwhasoo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sulwhasoo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sulwhasoo advertises on Facebook and Instagram, where its offers often run. Check us.sulwhasoo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sulwhasoo?
Sulwhasoo sells on its own website, us.sulwhasoo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Sulwhasoo growing?
Yes. Gravity by Benchr estimates about 121,300 visits to us.sulwhasoo.com in September 2026, up 16% in a month and up 13% over three months. Sulwhasoo ranks #661 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sulwhasoo use?
Gravity by Benchr identifies us.sulwhasoo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sulwhasoo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sulwhasoo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Sulwhasoo ranks #661 of 33,626 by estimated traffic. Its closest competitors on the same market are sungboon.com, Beauty of Joseon, innisfree, COSRX, charde.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sulwhasoo.