Brand page · Germany
Kaufland: 27.8m visits a month, 96 active Meta ads.
Kaufland — Kaufland is a European hypermarket business that belongs to the Schwarz Group, operating about 1300 hypermarkets in Europe and sourcing non-food and food items from Asia through its Hong Kong buying office. In September 2026 kaufland.de drew an estimated 27.8m visits, down 13% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Kaufland is a European hypermarket business that belongs to the Schwarz Group, operating about 1300 hypermarkets in Europe and sourcing non-food and food items from Asia through its Hong Kong buying office.
01 · Traffic
How much traffic Kaufland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kaufland drew an estimated 27.8m visits in September 2026, down 13% on the month before and down 19% over three months.
- Worldwide#682of 4.5m sites · Top 1%
- In Germany#30of 184k sites · Top 1%
- Category, worldwide—Data not available
- Category, Germany—Data not available
27.8m
estimated visits in September
1 mo ▼ −12.8%4 mo ▼ −19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kaufland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kaufland holds 3.6 out of 5 on Trustpilot over 77,188 reviews, 5,182 of them in the last twelve months: 70% of customers give five stars and 16% one star. That volume places Kaufland in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kaufland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kaufland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Kaufland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kaufland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kaufland runs Meta ads on Facebook, Instagram, Threads.
Es ist wieder Zeit für eine Gönnung! Die neuen limitierten Sorten „Lucky Cherry“ und „Disco Crumble“ von GÖNRGY stehen ab jetzt in unseren RKaufland12 Oct 2026image
Keine Angebote verpassenKaufland12 Oct 2026image
Wir stellen unseren Prospekt um! 🎉 Ab dem 12.10. gelten unsere Angebote von Montag bis Samstag. So hast du direkt zum Wochenstart mehr als 3Kaufland12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Kaufland.
The creators who tag @kaufland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kaufland on Instagram, led by DSV Biathlon (145k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDSV Biathlon@dsv_biathlon · 🇩🇪 DE | Fitness sport bodybuilding Creator | 145k | 3.4% | 10 | Tagged @kaufland |
06 · Competitors according to Gravity
Who Kaufland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kaufland. The closest is Lidl, then aldi.de, ALDI Nord, aldi-sued.de, ALDI SUISSE, Mercadona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl.dk | |||||||
| aldi.dealdi.de | |||||||
| ALDI Nordaldi-nord.de | |||||||
| aldi-sued.dealdi-sued.de | |||||||
| ALDI SUISSEaldi-suisse.ch | |||||||
| Mercadonamercadona.es |
07 · Company
The company behind Kaufland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kaufland is a company based in Germany, founded in 2005 according to LinkedIn. It employs about 42 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kaufland.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kaufland
What people ask Google about Kaufland.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kaufland legit?
According to Gravity by Benchr, Kaufland is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 42 people on LinkedIn, it has 446,971 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kaufland reviews: is it worth it?
Customers rate Kaufland 3.6 out of 5 on Trustpilot over 77,188 reviews, 5,182 of them in the last twelve months: 70% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kaufland sell?
Kaufland is a European hypermarket business that belongs to the Schwarz Group, operating about 1300 hypermarkets in Europe and sourcing non-food and food items from Asia through its Hong Kong buying office. Source: Gravity by Benchr product classification.
Does Kaufland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kaufland advertises on Facebook and Instagram, where its offers often run. Check kaufland.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Kaufland?
Gravity by Benchr records a company based in Germany, founded in 2005 according to LinkedIn, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kaufland doing well?
Not at the moment. Gravity by Benchr estimates about 27,773,900 visits to kaufland.de in September 2026, down 13% in a month and down 19% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kaufland's ad budget?
Gravity by Benchr does not publish a spend figure for Kaufland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kaufland.