Brand page · Food Items · Denmark
Lidl: 1.5m visits a month, 34 active Meta ads.
Lidl — Lidl Danmark is a discount supermarket chain that sells groceries, food and drink, household items, and various consumer products. In September 2026 lidl.dk drew an estimated 1.5m visits, down 11% on the month before. It ranks #2 of 304 Food Items brands in Denmark and holds a 1.5 Trustpilot rating over 4,229 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Lidl Danmark is a discount supermarket chain that sells groceries, food and drink, household items, and various consumer products.
01 · Traffic
How much traffic Lidl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 1.5m visits in September 2026, down 11% on the month before and down 7% over three months.
- Worldwide#10,724of 4.5m sites · Top 1%
- In Denmark#35of 21.4k sites · Top 1%
- Food Items, worldwide#248of 260,714 brands · Top 1%
- Food Items, Denmark#2of 304 brands · Top 1%
1.5m
estimated visits in September
1 mo ▼ −10.7%4 mo ▼ −7.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lidl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 1.5 out of 5 on Trustpilot over 4,229 reviews, 561 of them in the last twelve months: 17% of customers give five stars and 64% one star. That volume places Lidl in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lidl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lidl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since December 2025 (image, video).
Vi sænker priserne på yderligere 100 varer!Lidl Danmark7 Oct 2026video
Vi sænker priserne på yderligere 100 varer!Lidl Danmark6 Oct 2026video
Opgradér dit køkkengame med SilvercrestLidl Danmark4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lidl.
The creators who tag @lidldanmark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidldanmark on Instagram, led by Reality Awards (15.5k followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReality Awards@reality_awards · 🇩🇰 DK | Cinema series pop culture Creator | 15.5k | 7.3% | 2 | Tagged @lidldanmark |
06 · Competitors according to Gravity
Who Lidl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands in Denmark. The closest is aldi.de, then ALDI SUISSE, Lidl, Lidl, Kaufland, Mercadona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aldi.dealdi.de | |||||||
| ALDI SUISSEaldi-suisse.ch | |||||||
| Lidllidl-ni.co.uk | |||||||
| Lidllidl.com.mt | |||||||
| Kauflandkaufland.md | |||||||
| Mercadonamercadona.es |
07 · Company
The company behind Lidl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is a company based in Denmark, founded in 2005 according to LinkedIn, on a domain registered in May 2001. It employs about 1,846 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2005, per LinkedIn
- Domain registered
- 16 May 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,846 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lidl a legit company?
According to Gravity by Benchr, Lidl is a brand based in Denmark: its website has existed since May 2001, its Trustpilot profile is claimed by the brand, it employs 1,846 people on LinkedIn, it has 88,414 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Lidl?
Customers rate Lidl 1.5 out of 5 on Trustpilot over 4,229 reviews, 561 of them in the last twelve months: 17% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lidl sell?
Lidl Danmark is a discount supermarket chain that sells groceries, food and drink, household items, and various consumer products. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Lidl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lidl?
Gravity by Benchr records a company based in Denmark, founded in 2005 according to LinkedIn, on a domain registered in 2001, with 1,846 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lidl growing?
Not at the moment. Gravity by Benchr estimates about 1,461,700 visits to lidl.dk in September 2026, down 11% in a month and down 7% over three months. Lidl ranks #2 of 304 Food Items brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lidl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Denmark?
Among Food Items brands in Denmark in the Gravity by Benchr index, Lidl ranks #2 of 304 by estimated traffic. Its closest competitors on the same market are aldi.de, ALDI SUISSE, Lidl, Lidl and Kaufland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.