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- Kawaiies
Brand page · Toys · United Kingdom
Kawaiies: 69.4k visits a month, 94 active Meta ads, Gravity score 579.
Kawaiies — Kawaiies is an online store specializing in cute plushies, stylish clothing, and kawaii home décor products. In September 2026 kawaiies.com drew an estimated 69.4k visits, down 10% on the month before. It ranks #229 of 9,046 Toys brands in United Kingdom and holds a 4.1 Trustpilot rating over 1,290 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Toys brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kawaiies is an online store specializing in cute plushies, stylish clothing, and kawaii home décor products.
01 · Traffic
How much traffic Kawaiies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kawaiies drew an estimated 69.4k visits in September 2026, down 10% on the month before and down 12% over three months.
- Worldwide#128,312of 4.5m sites · Top 5%
- In United States#41,684of 1.2m sites · Top 5%
- Toys, worldwide#1,319of 50,509 brands · Top 5%
- Toys, United States#229of 9,046 brands · Top 5%
69.4k
estimated visits in September
1 mo ▼ −10.1%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kawaiies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kawaiies holds 4.1 out of 5 on Trustpilot over 1,290 reviews, 34 of them in the last twelve months: 65% of customers give five stars and 16% one star. That volume places Kawaiies in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Toy Store Children's Toys Store Children's Clothing Store Outlet Mall Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kawaiies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kawaiies sells on Shopify, 100% of its catalogue in stock. The best seller is Jeju The Piggy Plushie, at £19.49–£101.39, followed by Tato & Tate The Dino Lover Kawaii Plushies and Long Snuggle Buddies Plushie Collection.
#1Jeju The Piggy PlushieKawaiies£19.49–£101.39In stock
#2Tato & Tate The Dino Lover Kawaii PlushiesKawaiies£23.39–£132.59In stock
#3Long Snuggle Buddies Plushie CollectionKawaiies£31.19–£70.19In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kawaiies in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 45% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$51.61
- Currency
- GBP
04 · Ads
What Kawaiies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kawaiies runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Long Snuggle Buddies Plushie CollectionKawaiies Collection3 Oct 2026image
Long Snuggle Buddies Plushie CollectionKawaiies Collection3 Oct 2026image
Long Snuggle Buddies Plushie CollectionKawaiies Collection3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Kawaiies.
The creators who tag @kawaiies.collection on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Kawaiies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kawaiies among Toys brands in United Kingdom. The closest is Warrior Cats Store, then The Cosy Stitch, storyofanime, pawcuddle, Midnight Kawaii, Animehood UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Warrior Cats Storeshopwarriorcats.com | |||||||
| The Cosy Stitchthecosystitch.co.uk | |||||||
| storyofanimestoryofanime.com | |||||||
| pawcuddlepawcuddle.com | |||||||
| Midnight Kawaiimidnightkawaii.com | |||||||
| Animehood UKanimehood.co.uk |
07 · Company
The company behind Kawaiies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kawaiies is a company based in LONDONReading, United Kingdom, on a domain registered in October 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · LONDONReading
- Founded
- Data not available
- Domain registered
- 27 Oct 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kawaiies.com · Shopify · GBP
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kawaiies
What people ask Google about Kawaiies.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kawaiies legit?
According to Gravity by Benchr, Kawaiies is a brand based in LONDONReading, United Kingdom: its website has existed since October 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 43,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Kawaiies?
Customers rate Kawaiies 4.1 out of 5 on Trustpilot over 1,290 reviews, 34 of them in the last twelve months: 65% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kawaiies sell?
Kawaiies is an online store specializing in cute plushies, stylish clothing, and kawaii home décor products. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kawaiies cost?
Kawaiies' best seller, Jeju The Piggy Plushie, sells from £19.49 to £101.39 on kawaiies.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kawaiies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kawaiies promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kawaiies advertises on Facebook and Instagram, where its offers often run. Check kawaiies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kawaiies?
Kawaiies sells on its own website, kawaiies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kawaiies?
Gravity by Benchr records a company based in LONDONReading, United Kingdom, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kawaiies growing?
Not at the moment. Gravity by Benchr estimates about 69,400 visits to kawaiies.com in September 2026, down 10% in a month and down 12% over three months. Kawaiies ranks #229 of 9,046 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kawaiies use?
Gravity by Benchr identifies kawaiies.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kawaiies spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kawaiies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Kawaiies ranks #229 of 9,046 by estimated traffic. Its closest competitors on the same market are Warrior Cats Store, The Cosy Stitch, storyofanime, pawcuddle and Midnight Kawaii. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kawaiies.