Brand page · Shoes · United States
KEEN: 2.5m visits a month, 143 active Meta ads, Gravity score 718.
KEEN — KEEN Footwear is an outdoor footwear brand that creates comfortable, durable and sustainable shoes for hiking, casual, work and adventure activities. In September 2026 keenfootwear.com drew an estimated 2.5m visits, down 6% on the month before. It ranks #12 of 6,771 Shoes brands in United States and holds a 1.6 Trustpilot rating over 492 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KEEN Footwear is an outdoor footwear brand that creates comfortable, durable and sustainable shoes for hiking, casual, work and adventure activities.
01 · Traffic
How much traffic KEEN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KEEN drew an estimated 2.5m visits in September 2026, down 6% on the month before and up 17% over three months.
- Worldwide#6,941of 4.5m sites · Top 1%
- In United States#2,340of 1.2m sites · Top 1%
- Shoes, worldwide#80of 46,962 brands · Top 1%
- Shoes, United States#12of 6,771 brands · Top 1%
2.5m
estimated visits in September
1 mo ▼ −6.4%4 mo ▲ +17.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KEEN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KEEN holds 1.6 out of 5 on Trustpilot over 492 reviews, 64 of them in the last twelve months: 10% of customers give five stars and 75% one star. That volume places KEEN in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KEEN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KEEN sells on Shopify, 91% of its catalogue in stock. The best seller is Men's Utility K-20 Cushion Insole | Black, at US$25.00, followed by Men's San Jose 6" Waterproof Boot (Aluminum Toe) | Cascade Brown/Black and Men's San Jose 6" Waterproof Boot (Soft Toe) | Cascade Brown.
#1Men's Utility K-20 Cushion Insole | BlackKEENUS$25.00In stock
#2Men's San Jose 6" Waterproof Boot (Aluminum Toe) | Cascade Brown/BlackKEENUS$190.00In stock
#3Men's San Jose 6" Waterproof Boot (Soft Toe) | Cascade BrownKEENUS$180.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KEEN in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 94% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$165.00
- Currency
- USD
04 · Ads
What KEEN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KEEN runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Ready to RoamKEEN6 Oct 2026video
KEEN Newport H2KEEN6 Oct 2026image
default_collection_headlineKEEN5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Keen, Inc.verified
Text ad21 Oct 2026Keen, Inc.verified
Image ad21 Oct 2026Keen, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KEEN.
The creators who tag @keen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @keen on Instagram, led by Jeff Batten (57.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJeff Batten@one_pairofshoes · INTL | Travel tourism exploration Creator | 57.4k | 0.3% | 8 | Tagged @keen |
06 · Competitors according to Gravity
Who KEEN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KEEN among Shoes brands in United States. The closest is timberland.com, then Oboz Footwear, danner.com, lowa.de, it.garmont.com, Blundstone USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| timberland.comtimberland.com | |||||||
| Oboz Footwearobozfootwear.com | |||||||
| danner.comdanner.com | |||||||
| lowa.delowa.de | |||||||
| it.garmont.comit.garmont.com | |||||||
| Blundstone USAblundstone.com |
07 · Company
The company behind KEEN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KEEN is a company based in Portland, United States, founded in 2003 according to LinkedIn, on a domain registered in April 2003. It employs about 945 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Portland
- Founded
- 2003, per LinkedIn
- Domain registered
- 9 Apr 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 945 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- keenfootwear.com · Shopify · USD
- Catalogue
- 634 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KEEN
What people ask Google about KEEN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KEEN legit or a scam?
According to Gravity by Benchr, KEEN is a brand based in Portland, United States: its website has existed since April 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 945 people on LinkedIn, it has 354,743 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
KEEN reviews: is it worth it?
Customers rate KEEN 1.6 out of 5 on Trustpilot over 492 reviews, 64 of them in the last twelve months: 10% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does KEEN sell?
KEEN Footwear is an outdoor footwear brand that creates comfortable, durable and sustainable shoes for hiking, casual, work and adventure activities. Gravity by Benchr classifies it under Shoes, with Sneakers making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is KEEN expensive?
KEEN's best seller, Men's Utility K-20 Cushion Insole | Black, sells US$25.00 on keenfootwear.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check keenfootwear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
KEEN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KEEN advertises on Facebook and Instagram and on Google, where its offers often run. Check keenfootwear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KEEN?
KEEN sells on its own website, keenfootwear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KEEN?
Gravity by Benchr records a company based in Portland, United States, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 945 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KEEN doing well?
Yes. Gravity by Benchr estimates about 2,488,700 visits to keenfootwear.com in September 2026, down 6% in a month and up 17% over three months. KEEN ranks #12 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KEEN use?
Gravity by Benchr identifies keenfootwear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is KEEN's ad budget?
Gravity by Benchr does not publish a spend figure for KEEN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, KEEN ranks #12 of 6,771 by estimated traffic. Its closest competitors on the same market are timberland.com, Oboz Footwear, danner.com, lowa.de and it.garmont.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KEEN.