Brand page · Toys · Canada
Kijiji traffic, ads & competitors 14.1m visits a month, 3 active Meta ads.
Kijiji — Kijiji is a Canadian online marketplace platform that enables users to buy, sell, and trade various items including cars, real estate, jobs, services, and more locally across Canada. In September 2026 kijiji.ca drew an estimated 14.1m visits, down 13% on the month before. It ranks #1 of 1,436 Toys brands in Canada and holds a 1.7 Trustpilot rating over 81 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Kijiji is a Canadian online marketplace platform that enables users to buy, sell, and trade various items including cars, real estate, jobs, services, and more locally across Canada.
01 · Traffic
Kijiji website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kijiji drew an estimated 14.1m visits in September 2026, down 13% on the month before and down 12% over three months.
- Worldwide#1,566of 4.5m sites · Top 1%
- In Canada#29of 104k sites · Top 1%
- Toys, worldwide#4of 50,509 brands · Top 1%
- Toys, Canada#1of 1,436 brands · Top 1%
14.1m
estimated visits in September
1 mo ▼ −12.9%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Kijiji reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kijiji holds 1.7 out of 5 on Trustpilot over 81 reviews, 14 of them in the last twelve months: 4% of customers give five stars and 91% one star. That volume places Kijiji in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Coupon Service Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Kijiji best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kijiji's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kijiji in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Kijiji ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kijiji runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2022 (image, text, video).
instagram.comKijiji2 Mar 2026image
instagram.comKijiji26 Feb 2026image
Your gem of a car is waiting — discover it on Kijij.#carforsale #sellmycar #canada #canadaproud usedcarsales #autosalesKijiji3 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Ranveet Singhverified
Text ad10 May 202612051338 Canada Inc.verified
Image ad5 Apr 2026DARREN SUMNERverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Kijiji influencers
The creators who tag @kijijicanada on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kijijicanada on Instagram, led by Home Decor & DIY | Old World European Interiors (99.6k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHome Decor & DIY | Old World European Interiors@johannainteriors · 🇺🇸 US | Decoration garden diy Creator | 99.6k | 3.8% | 1 | Tagged @kijijicanada |
06 · Competitors according to Gravity
Kijiji competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kijiji among Toys brands in Canada. The closest is Gumtree, then olx.com, Kleinanzeigen, tori, LesPAC, adokveszek.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gumtreegumtree.com | |||||||
| olx.comolx.com | |||||||
| Kleinanzeigenkleinanzeigen.de | |||||||
| toritori.fi | |||||||
| LesPAClespac.com | |||||||
| adokveszek.huadokveszek.hu |
07 · Company
Who is behind Kijiji?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kijiji is a company based in Canada, founded in 2005 according to LinkedIn, on a domain registered in January 2005. It employs about 129 people.
- Entity country
- 🇨🇦 Canada
- Founded
- 2005, per LinkedIn
- Domain registered
- 18 Jan 2005
- Status
- Operating
- Employees
- 129 on LinkedIn
- Own store
- kijiji.ca
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kijiji
What people ask Google about Kijiji.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kijiji legit or a scam?
According to Gravity by Benchr, Kijiji is a brand based in Canada: its website has existed since January 2005, it employs 129 people on LinkedIn, it has 45,785 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kijiji reviews: is it worth it?
Customers rate Kijiji 1.7 out of 5 on Trustpilot over 81 reviews, 14 of them in the last twelve months: 4% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kijiji?
Kijiji is a Canadian online marketplace platform that enables users to buy, sell, and trade various items including cars, real estate, jobs, services, and more locally across Canada. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Kijiji discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kijiji advertises on Facebook and Instagram and on Google, where its offers often run. Check kijiji.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kijiji?
Gravity by Benchr records a company based in Canada, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 129 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kijiji doing well?
Not at the moment. Gravity by Benchr estimates about 14,104,500 visits to kijiji.ca in September 2026, down 13% in a month and down 12% over three months. Kijiji ranks #1 of 1,436 Toys brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Kijiji spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kijiji on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Canada?
Among Toys brands in Canada in the Gravity by Benchr index, Kijiji ranks #1 of 1,436 by estimated traffic. Its closest competitors on the same market are Gumtree, olx.com, Kleinanzeigen, tori and LesPAC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kijiji.