Brand page · Household Supplies · United Kingdom
Kit & Kin: 98.3k visits a month, 234 active Meta ads, Gravity score 637.
Kit & Kin — Kit & Kin is a family brand that sells baby and home essentials including hypoallergenic nappies, skincare, and plant-based cleaning products. In September 2026 kitandkin.com drew an estimated 98.3k visits, down 5% on the month before. It ranks #19 of 1,208 Household Supplies brands in United Kingdom and holds a 4.3 Trustpilot rating over 3,612 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Household Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kit & Kin is a family brand that sells baby and home essentials including hypoallergenic nappies, skincare, and plant-based cleaning products.
01 · Traffic
How much traffic Kit & Kin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kit & Kin drew an estimated 98.3k visits in September 2026, down 5% on the month before and up 41% over three months.
- Worldwide#95,111of 4.5m sites · Top 5%
- In United Kingdom#4,943of 192k sites · Top 5%
- Household Supplies, worldwide#319of 30,320 brands · Top 5%
- Household Supplies, United Kingdom#19of 1,208 brands · Top 5%
98.3k
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +40.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kit & Kin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kit & Kin holds 4.3 out of 5 on Trustpilot over 3,612 reviews, 511 of them in the last twelve months: 81% of customers give five stars and 5% one star. That volume places Kit & Kin in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kit & Kin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kit & Kin sells on Shopify, 99% of its catalogue in stock. The best seller is hypoallergenic nappies, at £8.49–£8.99, followed by hypoallergenic baby wipes and hypoallergenic nappy pants.
#1hypoallergenic nappiesKit & Kin£8.49–£8.99In stock
#2hypoallergenic baby wipesKit & Kin£2.75In stock
#3hypoallergenic nappy pantsKit & Kin£7.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kit & Kin in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 58% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$38.23
- Currency
- GBP
04 · Ads
What Kit & Kin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kit & Kin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Rethink your everyday loo rollKit & Kin7 Oct 2026image
Change the world. Change your loo roll.Kit & Kin7 Oct 2026image
Use code SAVE20 + save 30% every time!Kit & Kin7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kit & Kin Ltdverified
Text ad21 Oct 2026Kit & Kin Ltdverified
Text ad21 Oct 2026Kit & Kin Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kit & Kin.
The creators who tag @kitandkinuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kitandkinuk on Instagram, led by Sophie (11.9k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSophie@meet_the_taylors · 🇬🇧 GB | Parenting family Creator | 11.9k | 0.9% | 2 | Tagged @kitandkinuk |
06 · Competitors according to Gravity
Who Kit & Kin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kit & Kin among Household Supplies brands in United Kingdom. The closest is Bower Collective, then Miniml, wearedipuk, neat, CANORI, The Green Boutique Zero Waste.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bower Collectivebowercollective.com | |||||||
| Minimlminimlrefills.co.uk | |||||||
| wearedipukwearedip.co.uk | |||||||
| neatneatclean.com | |||||||
| CANORIcanori.com | |||||||
| The Green Boutique Zero Wastethegreenboutique.co.uk |
07 · Company
The company behind Kit & Kin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kit & Kin is a company based in Beaconsfield, United Kingdom, on a domain registered in May 2016. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Beaconsfield
- Founded
- Data not available
- Domain registered
- 29 May 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kitandkin.com · Shopify · GBP
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kit & Kin
What people ask Google about Kit & Kin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kit & Kin a legit company?
According to Gravity by Benchr, Kit & Kin is a brand based in Beaconsfield, United Kingdom: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 105,620 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kit & Kin reviews: is it worth it?
Customers rate Kit & Kin 4.3 out of 5 on Trustpilot over 3,612 reviews, 511 of them in the last twelve months: 81% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kit & Kin sell?
Kit & Kin is a family brand that sells baby and home essentials including hypoallergenic nappies, skincare, and plant-based cleaning products. Gravity by Benchr classifies it under Household Supplies, with Home & Garden making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kit & Kin expensive?
Kit & Kin's best seller, hypoallergenic nappies, sells from £8.49 to £8.99 on kitandkin.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check kitandkin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kit & Kin discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kit & Kin advertises on Facebook and Instagram and on Google, where its offers often run. Check kitandkin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kit & Kin?
Kit & Kin sells on its own website, kitandkin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kit & Kin?
Gravity by Benchr records a company based in Beaconsfield, United Kingdom, whose domain was registered in 2016, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kit & Kin doing well?
Yes. Gravity by Benchr estimates about 98,300 visits to kitandkin.com in September 2026, down 5% in a month and up 41% over three months. Kit & Kin ranks #19 of 1,208 Household Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kit & Kin use?
Gravity by Benchr identifies kitandkin.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kit & Kin's ad budget?
Gravity by Benchr does not publish a spend figure for Kit & Kin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United Kingdom?
Among Household Supplies brands in United Kingdom in the Gravity by Benchr index, Kit & Kin ranks #19 of 1,208 by estimated traffic. Its closest competitors on the same market are Bower Collective, Miniml, wearedipuk, neat and CANORI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kit & Kin.