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  5. Kiwla

Brand page · Personal Care · India

Kiwla Top 1% worldwide Top 5% in India Top 1% in Personal Care Top 5% in Personal Care in India
kiwla.com·🇮🇳 India· Bigcommerce·Since 2017

Kiwla: 281k visits a month, 6 active Meta ads, Gravity score 487.

Kiwla — Kiwla is an online beauty and health supplements store in India offering skincare, haircare, personal care and wellness products with free COD delivery. In September 2026 kiwla.com drew an estimated 281k visits, up 50% on the month before. It ranks #107 of 2,859 Personal Care brands in India and holds a 3.8 Trustpilot rating over 30 reviews.

kiwla.com@thekiwla 78.3kYouTube 234FacebookLinkedIn 1.7kTrustpilot 3.8Meta Ad Library 6

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
281k
+50% vs. August 2026
Instagram followers
78.3k
4,461 posts · @thekiwla
Trustpilot
3.8
30 reviews · 12 in 12 months
Meta ads
6
active · on Google since 2023
Products
—
Data not available
Rank in India
#107
of 2,859 in Personal Care
LinkedIn
1.7k
followers · 14 employees
Earned media value
—
Data not available

Gravity score

487/ 1000 · 9 of 10 indicators rated
Brand Power640
Momentum413
Performance407

Percentiles within 233 peers: Personal Care brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Kiwla is an online beauty and health supplements store in India offering skincare, haircare, personal care and wellness products with free COD delivery.

01 · Traffic

How much traffic Kiwla gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Kiwla drew an estimated 281k visits in September 2026, up 50% on the month before and up 17% over three months.

  • Worldwide#39,559of 4.5m sites · Top 1%
  • In India#2,054of 164k sites · Top 5%
  • Personal Care, worldwide#1,690of 215,119 brands · Top 1%
  • Personal Care, India#107of 2,859 brands · Top 5%
Monthly visitssource Sept 2026

281k

estimated visits in September

1 mo ▲ +49.5%4 mo ▲ +16.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Kiwla.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Kiwla holds 3.8 out of 5 on Trustpilot over 30 reviews, 12 of them in the last twelve months: 67% of customers give five stars and 30% one star. That volume places Kiwla in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.8TrustScore · 30 reviews · 12 in 12 months
Top 50% review volume
5 ★67%
4 ★3%
3 ★0%
2 ★0%
1 ★30%

Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Kiwla sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Kiwla's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care86%
Health Care9%
Health & Beauty2%

The dominant category places Kiwla in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Kiwla.

The creators who tag @thekiwla on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @thekiwla · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Kiwla competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Kiwla among Personal Care brands in India. The closest is Dista USA, then DROPY, esupli, styledotty.com, nykaa.com, Purplle.com.

CompetitorsPersonal Care · India · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Dista USAdistausa.com
DROPYdropy.in
esupliesupli.com
styledotty.comstyledotty.com
nykaa.comnykaa.com
Purplle.compurplle.com
Competitors Gravity finds for Kiwla. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Kiwla with Dista USA

07 · Company

The company behind Kiwla.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Kiwla is a company based in India, founded in 2017 according to LinkedIn, on a domain registered in June 2017. It employs about 14 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇳 India
Founded
2017, per LinkedIn
Domain registered
16 Jun 2017
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
14 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
kiwla.com · Bigcommerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Kiwla

What people ask Google about Kiwla.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Kiwla legit?

According to Gravity by Benchr, Kiwla is a brand based in India: its website has existed since June 2017, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 14 people on LinkedIn, it has 78,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Kiwla reviews: is it worth it?

Customers rate Kiwla 3.8 out of 5 on Trustpilot over 30 reviews, 12 of them in the last twelve months: 67% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Kiwla sell?

Kiwla is an online beauty and health supplements store in India offering skincare, haircare, personal care and wellness products with free COD delivery. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Kiwla promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Kiwla advertises on Facebook and Instagram and on Google, where its offers often run. Check kiwla.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Kiwla?

Kiwla sells on its own website, kiwla.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Kiwla?

Gravity by Benchr records a company based in India, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Kiwla doing well?

Yes. Gravity by Benchr estimates about 281,000 visits to kiwla.com in September 2026, up 50% in a month and up 17% over three months. Kiwla ranks #107 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Kiwla use?

Gravity by Benchr identifies kiwla.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Kiwla spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Kiwla on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in India?

Among Personal Care brands in India in the Gravity by Benchr index, Kiwla ranks #107 of 2,859 by estimated traffic. Its closest competitors on the same market are Dista USA, DROPY, esupli, styledotty.com and nykaa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kiwla.