Brand page · Personal Care · United States
Benefit Cosmetics: 564K visits a month, 13 active Meta ads.
Benefit Cosmetics — Benefit Cosmetics is a beauty brand known for products like Benetint, The POREfessional, Hoola, and BADgal BANG!, and is the world's #1 brow brand. In September 2026 benefitcosmetics.com drew an estimated 564K visits, down 11% on the month before. It ranks #122 of 33,626 Personal Care brands in United States and holds a 2.1 Trustpilot rating over 241 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Benefit Cosmetics is a beauty brand known for products like Benetint, The POREfessional, Hoola, and BADgal BANG!, and is the world's #1 brow brand.
01 · Traffic
How much traffic Benefit Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Benefit Cosmetics drew an estimated 564K visits in September 2026, down 11% on the month before and down 15% over three months.
- Worldwide#22,568of 4.5M sites · Top 1%
- In United States#7,420of 1.2M sites · Top 1%
- Personal Care, worldwide#836of 215,119 brands · Top 1%
- Personal Care, United States#122of 33,626 brands · Top 1%
564K
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −15.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Benefit Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Benefit Cosmetics holds 2.1 out of 5 on Trustpilot over 241 reviews, 29 of them in the last twelve months: 24% of customers give five stars and 66% one star. That volume places Benefit Cosmetics in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Pharmacy Beauty Product Supplier Beauty Supply Store Cosmetics Store Skin Care Clinic Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Benefit Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Benefit Cosmetics's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Benefit Cosmetics in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Benefit Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Benefit Cosmetics runs Meta ads on Instagram, and has advertised on Google since October 2021 (image, text, video).
tellement notre rendez-vous préféré 🎀✨ 🧘♀️ Brow Bar Benefit chez SephoraBenefit Cosmetics5 Oct 2026video
Le secret pour des sourcils ON FLEEK 💖 Direction le Brow Bar Benefit chez @sephorafrance avec @nunesitude ✨Benefit Cosmetics5 Oct 2026video
Alerte pépites ! 🚨 Chauffe ta carte, l’automne va être canon ! 🔥 La nouvelle édition d'automne des BeneFolies est en ligne : des remises deBenefit Cosmetics3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Benefit Cosmetics LLCverified
Text ad21 Oct 2026Benefit Cosmetics LLCverified
Text ad21 Oct 2026LVMH PERFUMES & COSMETICS GROUP PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Benefit Cosmetics.
The creators who tag @benefitfrance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @benefitfrance on Instagram, led by NovaDon (20.2K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNovaDon@iamnovadon · 🇫🇷 FR | Fashion style luxury Creator | 20.2K | 1.4% | 8 | Tagged @benefitfrance |
06 · Competitors according to Gravity
Who Benefit Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Benefit Cosmetics among Personal Care brands in United States. The closest is Bobbi Brown Cosmetics, then Nars, Maybelline New York, Rare Beauty, rem beauty, Tarte Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Narsnarscosmetics.de | |||||||
| Maybelline New Yorkmaybelline.com | |||||||
| Rare Beautyrarebeauty.com | |||||||
| rem beautyrembeauty.com | |||||||
| Tarte Cosmeticstartecosmetics.com |
07 · Company
The company behind Benefit Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Benefit Cosmetics is a company based in United States, founded in 1976 according to LinkedIn, on a domain registered in February 1997. It employs about 4,949 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1976, per LinkedIn
- Domain registered
- 13 Feb 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,949 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- benefitcosmetics.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Benefit Cosmetics
What people ask Google about Benefit Cosmetics.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Benefit Cosmetics a legit company?
According to Gravity by Benchr, Benefit Cosmetics is a brand based in United States: its website has existed since February 1997, it employs 4,949 people on LinkedIn, it has 725,196 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Benefit Cosmetics reviews
Customers rate Benefit Cosmetics 2.1 out of 5 on Trustpilot over 241 reviews, 29 of them in the last twelve months: 24% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Benefit Cosmetics?
Benefit Cosmetics is a beauty brand known for products like Benetint, The POREfessional, Hoola, and BADgal BANG!, and is the world's #1 brow brand. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Benefit Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Benefit Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check benefitcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Benefit Cosmetics?
Gravity by Benchr records a company based in United States, founded in 1976 according to LinkedIn, on a domain registered in 1997, with 4,949 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Benefit Cosmetics growing?
Not at the moment. Gravity by Benchr estimates about 563,900 visits to benefitcosmetics.com in September 2026, down 11% in a month and down 15% over three months. Benefit Cosmetics ranks #122 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Benefit Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Benefit Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Benefit Cosmetics ranks #122 of 33,626 by estimated traffic. Its closest competitors on the same market are Bobbi Brown Cosmetics, Nars, Maybelline New York, Rare Beauty, rem beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Benefit Cosmetics.