Brand page · Personal Care · United States
Haus Labs: 1.1M visits a month, 229 active Meta ads, Gravity score 555.
Haus Labs — Haus Labs is a cosmetics brand that sells clean, skincare-infused makeup products including face, lip, and eye cosmetics with built-in skincare benefits. In September 2026 hauslabs.com drew an estimated 1.1M visits, up 44% on the month before. It ranks #60 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Haus Labs is a cosmetics brand that sells clean, skincare-infused makeup products including face, lip, and eye cosmetics with built-in skincare benefits.
01 · Traffic
How much traffic Haus Labs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Haus Labs drew an estimated 1.1M visits in September 2026, up 44% on the month before and up 38% over three months.
- Worldwide#13,413of 4.5M sites · Top 1%
- In United States#4,469of 1.2M sites · Top 1%
- Personal Care, worldwide#455of 215,119 brands · Top 1%
- Personal Care, United States#60of 33,626 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +44.2%4 mo ▲ +38.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Haus Labs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Haus Labs holds 2.0 out of 5 on Trustpilot over 62 reviews, 14 of them in the last twelve months: 21% of customers give five stars and 68% one star. That volume places Haus Labs in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Haus Labs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Haus Labs sells on Shopify, 85% of its catalogue in stock. The best seller is Triclone™ Skin Tech Foundation, at US$52.00, followed by Triclone™ Skin Tech Concealer and Triclone™ Skin Tech Foundation Discovery Set.
#1Triclone™ Skin Tech FoundationHaus LabsUS$52.00In stock
#2Triclone™ Skin Tech ConcealerHaus LabsUS$32.00In stock
#3Triclone™ Skin Tech Foundation Discovery SetHaus LabsUS$12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Haus Labs in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 67% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$43.00
- Currency
- USD
04 · Ads
What Haus Labs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Haus Labs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Triclone Skin Tech ConcealerHaus Labs15 Oct 2026video
Cheat Code: Skin-cealerHaus Labs14 Oct 2026video
Try Before You BuyHaus Labs14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HLB90067 Inc.verified
Text ad21 Oct 2026HLB90067 Inc.verified
Text ad21 Oct 2026HLB90067 Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Haus Labs.
The creators who tag @hauslabs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hauslabs on Instagram, led by Kiran Zehra (10.3K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKiran Zehra@makeupbykiranzehra_ · 🇮🇳 IN | Beauty cosmetics skincare Creator | 10.3K | 0.9% | 23 | Tagged @hauslabs |
06 · Competitors according to Gravity
Who Haus Labs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Haus Labs among Personal Care brands in United States. The closest is Kosas, then Nars, MAC Cosmetics, Bobbi Brown Cosmetics, Laura Mercier, Tarte Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kosaskosas.com | |||||||
| Narsnarscosmetics.co.uk | |||||||
| MAC Cosmeticsmaccosmetics.ca | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Laura Mercierlauramercier.com | |||||||
| Tarte Cosmeticstartecosmetics.com |
07 · Company
The company behind Haus Labs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Haus Labs is a company based in Manhattan Beach, United States, founded in 2019 according to LinkedIn, on a domain registered in October 2012. It employs about 208 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Manhattan Beach
- Founded
- 2019, per LinkedIn
- Domain registered
- 19 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 208 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hauslabs.com · Shopify · USD
- Catalogue
- 46 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Haus Labs
What people ask Google about Haus Labs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Haus Labs a legit company?
According to Gravity by Benchr, Haus Labs is a brand based in Manhattan Beach, United States: its website has existed since October 2012, it sells on a Shopify store, it employs 208 people on LinkedIn, it has 1,484,966 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Haus Labs?
Customers rate Haus Labs 2.0 out of 5 on Trustpilot over 62 reviews, 14 of them in the last twelve months: 21% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Haus Labs?
Haus Labs is a cosmetics brand that sells clean, skincare-infused makeup products including face, lip, and eye cosmetics with built-in skincare benefits. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Haus Labs cost?
Haus Labs' best seller, Triclone™ Skin Tech Foundation, sells US$52.00 on hauslabs.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check hauslabs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Haus Labs discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Haus Labs advertises on Facebook and Instagram and on Google, where its offers often run. Check hauslabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Haus Labs?
Haus Labs sells on its own website, hauslabs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Haus Labs?
Gravity by Benchr records a company based in Manhattan Beach, United States, founded in 2019 according to LinkedIn, on a domain registered in 2012, with 208 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Haus Labs doing well?
Yes. Gravity by Benchr estimates about 1,104,100 visits to hauslabs.com in September 2026, up 44% in a month and up 38% over three months. Haus Labs ranks #60 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Haus Labs use?
Gravity by Benchr identifies hauslabs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Haus Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Haus Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Haus Labs ranks #60 of 33,626 by estimated traffic. Its closest competitors on the same market are Kosas, Nars, MAC Cosmetics, Bobbi Brown Cosmetics, Laura Mercier. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Haus Labs.