Brand page · Jewelry · Italy
Laei: 43.6k visits a month, 33 active Meta ads, Gravity score 551.
Laei — Laei is a jewelry brand and studio based in Monza that sells custom-made jewelry, piercing services, and tiny tattoos. They are known for their iconic FILOSALDATO® jewelry collection. In September 2026 laei.it drew an estimated 43.6k visits, up 77% on the month before. It ranks #41 of 2,101 Jewelry brands in Italy and holds a 4.8 Trustpilot rating over 1,513 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Jewelry brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Laei is a jewelry brand and studio based in Monza that sells custom-made jewelry, piercing services, and tiny tattoos. They are known for their iconic FILOSALDATO® jewelry collection.
01 · Traffic
How much traffic Laei gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Laei drew an estimated 43.6k visits in September 2026, up 77% on the month before and up 715% over three months.
- Worldwide#191,119of 4.5m sites · Top 5%
- In Italy#4,467of 138k sites · Top 5%
- Jewelry, worldwide#4,410of 132,285 brands · Top 5%
- Jewelry, Italy#41of 2,101 brands · Top 5%
43.6k
estimated visits in September
1 mo ▲ +77.1%4 mo ▲ +715.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Laei.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Laei holds 4.8 out of 5 on Trustpilot over 1,513 reviews, 89 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Laei in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Jewelry Store Tattoo and Piercing Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Laei sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Laei sells on Shopify, 96% of its catalogue in stock. The best seller is 925 Silver Soldered Wire Bracelet, at €39.00–€75.00, followed by Original 18K Gold Soldered Wire Bracelet and Gift Card FILO SALDATO® Oro18k.
#1925 Silver Soldered Wire BraceletLaei€39.00–€75.00In stock
#2Original 18K Gold Soldered Wire BraceletLaei€130.00–€310.00In stock
#3Gift Card FILO SALDATO® Oro18kLaei€39.00–€350.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Laei in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 6% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$39.20
- Currency
- EUR
04 · Ads
What Laei is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Laei runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Prenota il tuo PiercingLaei30 Sept 2026image
LaeiLaei19 Sept 2026image
Con te, per sempreLaei11 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026EA di Eleonora Azzolinaverified
Text ad21 Oct 2026EA di Eleonora Azzolinaverified
Image ad21 Oct 2026EA di Eleonora Azzolinaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Laei.
The creators who tag @laeishop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Laei competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Laei among Jewelry brands in Italy. The closest is Kidult, then Gadget4entertainment, Memi Lab, MARGAL JEWELS, Nel Mondo Di Alice, Rue des Mille.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kidultdiscoverkidult.com | |||||||
| Gadget4entertainmentgadgetforentertainment.com | |||||||
| Memi Labmemilab.com | |||||||
| MARGAL JEWELSmargaljewels.com | |||||||
| Nel Mondo Di Alicenelmondodialice.com | |||||||
| Rue des Milleruedesmille.com |
07 · Company
The company behind Laei.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Laei is a company based in Vimercate, Italy.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Vimercate
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- laei.it · Shopify · EUR
- Catalogue
- 85 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Laei
What people ask Google about Laei.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Laei a legit company?
According to Gravity by Benchr, Laei is a brand based in Vimercate, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 50,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Laei reviews: is it worth it?
Customers rate Laei 4.8 out of 5 on Trustpilot over 1,513 reviews, 89 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Laei?
Laei is a jewelry brand and studio based in Monza that sells custom-made jewelry, piercing services, and tiny tattoos. They are known for their iconic FILOSALDATO® jewelry collection. Gravity by Benchr classifies it under Jewelry, with Body Jewelry making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Laei expensive?
Laei's best seller, 925 Silver Soldered Wire Bracelet, sells from €39.00 to €75.00 on laei.it. 96% of the catalogue is in stock. Gravity does not track prices daily: check laei.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Laei promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Laei advertises on Facebook and Instagram and on Google, where its offers often run. Check laei.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Laei?
Laei sells on its own website, laei.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Laei growing?
Yes. Gravity by Benchr estimates about 43,600 visits to laei.it in September 2026, up 77% in a month and up 715% over three months. Laei ranks #41 of 2,101 Jewelry brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Laei use?
Gravity by Benchr identifies laei.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Laei spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Laei on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Italy?
Among Jewelry brands in Italy in the Gravity by Benchr index, Laei ranks #41 of 2,101 by estimated traffic. Its closest competitors on the same market are Kidult, Gadget4entertainment, Memi Lab, MARGAL JEWELS and Nel Mondo Di Alice. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Laei.