Brand page · Decor · Italy
Lago: 180K visits a month, 279 active Meta ads, Gravity score 636.
Lago — LAGO is an Italian design company that produces made-to-order furniture and contemporary home furnishings for all areas of the house. In September 2026 lago.it drew an estimated 180K visits, up 54% on the month before. It ranks #10 of 1,989 Decor brands in Italy and holds a 3.1 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Decor brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LAGO is an Italian design company that produces made-to-order furniture and contemporary home furnishings for all areas of the house.
01 · Traffic
How much traffic Lago gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lago drew an estimated 180K visits in September 2026, up 54% on the month before and up 29% over three months.
- Worldwide#57,298of 4.5M sites · Top 5%
- In Italy#1,424of 138K sites · Top 5%
- Decor, worldwide#924of 185,686 brands · Top 1%
- Decor, Italy#10of 1,989 brands · Top 1%
180K
estimated visits in September
1 mo ▲ +53.8%4 mo ▲ +29.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lago.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lago holds 3.1 out of 5 on Trustpilot over 37 reviews, 18 of them in the last twelve months: 32% of customers give five stars and 43% one star. That volume places Lago in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lago sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lago's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lago in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lago is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lago runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Prenota il tuo appuntamentoLago12 Oct 2026image
LAGO Store AnconaLago12 Oct 2026image
Prenota il tuo appuntamentoLago11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026LAGO SPAverified
Image ad21 Oct 2026LAGO SPAverified
Image ad21 Oct 2026LAGO SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lago.
The creators who tag @lagodesign on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lagodesign on Instagram, led by Bignotti Interni | Arredamento - Progettazione (12.1K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBignotti Interni | Arredamento - Progettazione@bignottiinterni · 🇮🇹 IT | Decoration garden diy Creator | 12.1K | 0.4% | 5 | Tagged @lagodesign |
06 · Competitors according to Gravity
Who Lago competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lago among Decor brands in Italy. The closest is Molteni&C, then poliform.it, poltronafrau.com, kanndesign.com, minotti.com, whos-perfect.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Molteni&Cmolteni.it | |||||||
| poliform.itpoliform.it | |||||||
| poltronafrau.compoltronafrau.com | |||||||
| kanndesign.comkanndesign.com | |||||||
| minotti.comminotti.com | |||||||
| whos-perfect.dewhos-perfect.de |
07 · Company
The company behind Lago.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lago is a company based in Italy, founded in 1981 according to LinkedIn. It employs about 227 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1981, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 227 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lago.it · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lago
What people ask Google about Lago.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lago legit or a scam?
According to Gravity by Benchr, Lago is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 227 people on LinkedIn, it has 553,900 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lago?
Customers rate Lago 3.1 out of 5 on Trustpilot over 37 reviews, 18 of them in the last twelve months: 32% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lago known for?
LAGO is an Italian design company that produces made-to-order furniture and contemporary home furnishings for all areas of the house. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Lago discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lago advertises on Facebook and Instagram and on Google, where its offers often run. Check lago.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lago?
Lago sells on its own website, lago.it, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lago?
Gravity by Benchr records a company based in Italy, founded in 1981 according to LinkedIn, with 227 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lago growing?
Yes. Gravity by Benchr estimates about 179,700 visits to lago.it in September 2026, up 54% in a month and up 29% over three months. Lago ranks #10 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lago use?
Gravity by Benchr identifies lago.it as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lago spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lago on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, Lago ranks #10 of 1,989 by estimated traffic. Its closest competitors on the same market are Molteni&C, poliform.it, poltronafrau.com, kanndesign.com, minotti.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lago.