Brand page · Cabinets & Storage · Italy

Poliform Top 1% worldwide Top 1% in Italy Top 1% in Cabinets & Storage Top 5% in Cabinets & Storage in Italy
poliform.it·🇮🇹 Italy· Wordpress·Since 1997

Poliform: 274K visits a month, 260 active Meta ads.

Poliform — Poliform is an Italian company that designs and manufactures contemporary and modern furniture for the entire home, including kitchens, sofas, accessories, and outdoor furniture. In September 2026 poliform.it drew an estimated 274K visits, up 11% on the month before. It ranks #2 of 101 Cabinets & Storage brands in Italy and holds a 3.4 Trustpilot rating over 12 reviews.

poliform.it@poliform_official 544KYouTube 10.7KFacebookLinkedIn 37Trustpilot 3.4Meta Ad Library 260

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
274K
+11% vs. August 2026
Instagram followers
544K
1,607 posts · @poliform_official
Trustpilot
3.4
12 reviews · 3 in 12 months
Meta ads
260
active · on Google since 2023
Products
—
Data not available
Rank in Italy
#2
of 101 in Cabinets & Storage
LinkedIn
37
followers · 2 employees
Earned media value
€15.2k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Poliform is an Italian company that designs and manufactures contemporary and modern furniture for the entire home, including kitchens, sofas, accessories, and outdoor furniture.

01 · Traffic

How much traffic Poliform gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Poliform drew an estimated 274K visits in September 2026, up 11% on the month before and up 20% over three months.

  • Worldwide#40,382of 4.5M sites · Top 1%
  • In Italy#1,039of 138K sites · Top 1%
  • Cabinets & Storage, worldwide#54of 12,243 brands · Top 1%
  • Cabinets & Storage, Italy#2of 101 brands · Top 5%
Monthly visitssource Sept 2026

274K

estimated visits in September

1 mo ▲ +11.1%4 mo ▲ +20.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Poliform.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Poliform holds 3.4 out of 5 on Trustpilot over 12 reviews, 3 of them in the last twelve months: 42% of customers give five stars and 58% one star.

Trustpilotclaimed page · read 20 Oct 2026
3.4TrustScore · 12 reviews · 3 in 12 months
5 ★42%
4 ★0%
3 ★0%
2 ★0%
1 ★58%

Decoration and Interior Design Store Shopfitter Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Poliform sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Poliform's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Cabinets & Storage
Cabinets & Storage32%
Tables15%
Furniture9%

The dominant category places Poliform in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Poliform.

The creators who tag @poliform_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @poliform_official on Instagram, led by Poliform Hong Kong (10.6K followers, 0.4% engagement).

Influencersaccounts tagging @poliform_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPoliform Hong Kong@poliform_hk · 🇭🇰 HKDecoration garden diy Creator10.6K0.4%10Tagged @poliform_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Poliform competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Poliform among Cabinets & Storage brands in Italy. The closest is flexform.it, then Molteni&C, cassina.com, bebitalia.com, poltronafrau.com, boconcept.com.

CompetitorsCabinets & Storage · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
flexform.itflexform.it
Molteni&Cmolteni.it
cassina.comcassina.com
bebitalia.combebitalia.com
poltronafrau.compoltronafrau.com
boconcept.comboconcept.com
Competitors Gravity finds for Poliform. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Poliform with flexform.it

07 · Company

The company behind Poliform.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Poliform is a company based in Italy, on a domain registered in March 1997. It employs about 2 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy
Founded
Data not available
Domain registered
26 Mar 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
2 on LinkedIn · 501-1,000
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
poliform.it · Wordpress
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Poliform

What people ask Google about Poliform.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Poliform legit?

According to Gravity by Benchr, Poliform is a brand based in Italy: its website has existed since March 1997, its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 2 people on LinkedIn, it has 544,022 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Poliform?

Customers rate Poliform 3.4 out of 5 on Trustpilot over 12 reviews, 3 of them in the last twelve months: 42% give five stars, 58% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Poliform?

Poliform is an Italian company that designs and manufactures contemporary and modern furniture for the entire home, including kitchens, sofas, accessories, and outdoor furniture. Gravity by Benchr classifies it under Cabinets & Storage. Source: Gravity by Benchr product classification.

Is there a Poliform discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Poliform advertises on Facebook and Instagram and on Google, where its offers often run. Check poliform.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Poliform?

Poliform sells on its own website, poliform.it, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Poliform?

Gravity by Benchr records a company based in Italy, whose domain was registered in 1997, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Poliform growing?

Yes. Gravity by Benchr estimates about 273,700 visits to poliform.it in September 2026, up 11% in a month and up 20% over three months. Poliform ranks #2 of 101 Cabinets & Storage brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Poliform use?

Gravity by Benchr identifies poliform.it as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.

How much does Poliform spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Poliform on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Cabinets & Storage brands in Italy?

Among Cabinets & Storage brands in Italy in the Gravity by Benchr index, Poliform ranks #2 of 101 by estimated traffic. Its closest competitors on the same market are flexform.it, Molteni&C, cassina.com, bebitalia.com, poltronafrau.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Poliform.