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- Laura Mercier
Brand page · Personal Care · United Kingdom
Laura Mercier traffic, ads & competitors 65.3k visits a month, 297 active Meta ads, Gravity score 670.
Laura Mercier — Laura Mercier is a makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance, known for pioneering the 'Flawless Face' concept with French aesthetic and artistry techniques. In September 2026 lauramercier.co.uk drew an estimated 65.3k visits, up 9% on the month before. It ranks #284 of 8,226 Personal Care brands in the United Kingdom and holds a 3.0 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Laura Mercier is a makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance, known for pioneering the 'Flawless Face' concept with French aesthetic and artistry techniques.
01 · Traffic
Laura Mercier website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Laura Mercier drew an estimated 65.3k visits in September 2026, up 9% on the month before and down 40% over three months.
- Worldwide#135,373of 4.5m sites · Top 5%
- In United Kingdom#7,077of 192k sites · Top 5%
- Personal Care, worldwide#6,798of 215,119 brands · Top 5%
- Personal Care, United Kingdom#284of 8,226 brands · Top 5%
65.3k
estimated visits in September
1 mo ▲ +8.7%4 mo ▼ −40.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Laura Mercier reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Laura Mercier holds 3.0 out of 5 on Trustpilot over 13 reviews, 11 of them in the last twelve months: 46% of customers give five stars and 54% one star.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Laura Mercier best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Laura Mercier sells on Shopify, 88% of its catalogue in stock. The best seller is Translucent Loose Setting Powder, at £38.50, followed by Caviar Stick Eye Shadow Matte and Real Flawless Weightless Perfecting Waterproof Foundation.
#1Translucent Loose Setting PowderLaura Mercier£38.50In stock
#2Caviar Stick Eye Shadow MatteLaura Mercier£29.00In stock
#3Real Flawless Weightless Perfecting Waterproof FoundationLaura Mercier£42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Laura Mercier in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 92% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$54.60
- Currency
- GBP
04 · Ads
Laura Mercier ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Laura Mercier runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2024 (image, text, video).
NEW Caviar Eye Shadow SticksLaura Mercier7 Oct 2026image
NEW Caviar Eye Shadow SticksLaura Mercier7 Oct 2026image
Jual Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 30ml | Shopee IndonesiaLaura Mercier7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Orveon Global Limitedverified
Text ad20 Oct 2026杭州甜起司电子商务有限公司verified
Text ad20 Oct 2026Orveon Global Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Laura Mercier influencers
The creators who tag @lauramercier on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lauramercier on Instagram, led by CHICAGO MAKEUP & HAIR ARTIST (12.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHICAGO MAKEUP & HAIR ARTIST@lueurbeauti · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.5k | 0.4% | 13 | Tagged @lauramercier |
06 · Competitors according to Gravity
Laura Mercier competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Laura Mercier among Personal Care brands in the United Kingdom. The closest is Skin Bunny UK, then bareminerals.co.uk, Pai Skincare, VIEVE, Tatcha, Back 2 Black.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skin Bunny UKskinbunny.co.uk | |||||||
| bareminerals.co.ukbareminerals.co.uk | |||||||
| Pai Skincarepaiskincare.com | |||||||
| VIEVEvievebeauty.com | |||||||
| Tatchatatcha.co.uk | |||||||
| Back 2 Blackback2blacktanning.com |
07 · Company
Who is behind Laura Mercier?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Laura Mercier is a company based in London, United Kingdom, on a domain registered in November 2004. It employs about 557 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 11 Nov 2004
- Employees
- 557 on LinkedIn
- Own store
- lauramercier.co.uk · Shopify · GBP
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Laura Mercier
What people ask Google about Laura Mercier.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Laura Mercier legit?
According to Gravity by Benchr, Laura Mercier is a brand based in London, United Kingdom: its website has existed since November 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 557 people on LinkedIn, it has 3,606,268 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Laura Mercier?
Customers rate Laura Mercier 3.0 out of 5 on Trustpilot over 13 reviews, 11 of them in the last twelve months: 46% give five stars, 54% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Laura Mercier?
Laura Mercier is a makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance, known for pioneering the 'Flawless Face' concept with French aesthetic and artistry techniques. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Laura Mercier expensive?
Laura Mercier's best seller, Translucent Loose Setting Powder, sells £38.50 on lauramercier.co.uk. 88% of the catalogue is in stock. Gravity does not track prices daily: check lauramercier.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Laura Mercier promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Laura Mercier advertises on Facebook and Instagram and on Google, where its offers often run. Check lauramercier.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Laura Mercier?
Laura Mercier sells on its own website, lauramercier.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Laura Mercier?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2004, with 557 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Laura Mercier doing well?
Not at the moment. Gravity by Benchr estimates about 65,300 visits to lauramercier.co.uk in September 2026, up 9% in a month and down 40% over three months. Laura Mercier ranks #284 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Laura Mercier use?
Gravity by Benchr identifies lauramercier.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Laura Mercier spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Laura Mercier on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Laura Mercier ranks #284 of 8,226 by estimated traffic. Its closest competitors on the same market are Skin Bunny UK, bareminerals.co.uk, Pai Skincare, VIEVE and Tatcha. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Laura Mercier.