Brand page · Personal Care · United Kingdom
Tatcha traffic, ads & competitors 76.2k visits a month, 305 active Meta ads, Gravity score 557.
Tatcha — Tatcha UK is a skincare brand offering luxury Japanese beauty products made with pure, kind-to-skin ingredients, following the ritual of the Geisha. In September 2026 tatcha.co.uk drew an estimated 76.2k visits, down 17% on the month before. It ranks #246 of 8,226 Personal Care brands in the United Kingdom and holds a 2.9 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tatcha UK is a skincare brand offering luxury Japanese beauty products made with pure, kind-to-skin ingredients, following the ritual of the Geisha.
01 · Traffic
Tatcha website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tatcha drew an estimated 76.2k visits in September 2026, down 17% on the month before and down 44% over three months.
- Worldwide#118,507of 4.5m sites · Top 5%
- In United Kingdom#6,176of 192k sites · Top 5%
- Personal Care, worldwide#5,887of 215,119 brands · Top 5%
- Personal Care, United Kingdom#246of 8,226 brands · Top 5%
76.2k
estimated visits in September
1 mo ▼ −17.1%4 mo ▼ −44.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Tatcha reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tatcha holds 2.9 out of 5 on Trustpilot over 35 reviews, 10 of them in the last twelve months: 60% of customers give five stars and 34% one star. That volume places Tatcha in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Beauty Product Supplier Cosmetics Industry Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Tatcha best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tatcha sells on Shopify, 97% of its catalogue in stock. The best seller is The Dewy Skin Cream, at £26.00–£97.00, followed by The Rice Wash and Indigo Overnight Repair.
#1The Dewy Skin CreamTatcha£26.00–£97.00In stock
#3The Rice WashTatcha£19.00–£61.00In stock
Indigo Overnight RepairTatcha£29.00–£88.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tatcha in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 89% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$97.94
- Currency
- GBP
04 · Ads
Tatcha ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tatcha runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
MoisturizersTatcha7 Oct 2026image
BestsellersTatcha7 Oct 2026video
little rituals, better mornings with @tatcha #tatcha #tatchapartnerTatcha7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Murad Europe Ltdverified
Text ad20 Oct 2026Murad Europe Ltdverified
Text ad20 Oct 2026Murad Europe Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Tatcha influencers
The creators who tag @tatcha on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tatcha on Instagram, led by Sumeja Elmazi (23.6k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6k | 1.8% | 20 | Tagged @tatcha |
06 · Competitors according to Gravity
Tatcha competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tatcha among Personal Care brands in the United Kingdom. The closest is delilah, then Laura Mercier, Elizabeth Arden, nx1project.com, VIEVE, Skin Bunny UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| delilahdelilahcosmetics.com | |||||||
| Laura Mercierlauramercier.co.uk | |||||||
| Elizabeth Ardenelizabetharden.co.uk | |||||||
| nx1project.comnx1project.com | |||||||
| VIEVEvievebeauty.com | |||||||
| Skin Bunny UKskinbunny.co.uk |
07 · Company
Who is behind Tatcha?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tatcha is a company based in London, United Kingdom, on a domain registered in June 2011. It employs about 319 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 1 Jun 2011
- Employees
- 319 on LinkedIn
- Own store
- tatcha.co.uk · Shopify · GBP
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tatcha
What people ask Google about Tatcha.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tatcha legit or a scam?
According to Gravity by Benchr, Tatcha is a brand based in London, United Kingdom: its website has existed since June 2011, it sells on a Shopify store, it employs 319 people on LinkedIn, it has 1,463,627 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tatcha reviews: is it worth it?
Customers rate Tatcha 2.9 out of 5 on Trustpilot over 35 reviews, 10 of them in the last twelve months: 60% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Tatcha sell?
Tatcha UK is a skincare brand offering luxury Japanese beauty products made with pure, kind-to-skin ingredients, following the ritual of the Geisha. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Tatcha cost?
Tatcha's best seller, The Dewy Skin Cream, sells from £26.00 to £97.00 on tatcha.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check tatcha.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tatcha promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tatcha advertises on Facebook and Instagram and on Google, where its offers often run. Check tatcha.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tatcha?
Tatcha sells on its own website, tatcha.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Tatcha?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2011, with 319 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tatcha growing?
Not at the moment. Gravity by Benchr estimates about 76,200 visits to tatcha.co.uk in September 2026, down 17% in a month and down 44% over three months. Tatcha ranks #246 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tatcha use?
Gravity by Benchr identifies tatcha.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tatcha's ad budget?
Gravity by Benchr does not publish a spend figure for Tatcha on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Tatcha ranks #246 of 8,226 by estimated traffic. Its closest competitors on the same market are delilah, Laura Mercier, Elizabeth Arden, nx1project.com and VIEVE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tatcha.