Brand page · Personal Care · United States
Laura Mercier: 361K visits a month, 297 active Meta ads, Gravity score 550.
Laura Mercier — Laura Mercier is a makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance, known for the 'Flawless Face' concept and French aesthetic techniques. In September 2026 lauramercier.com drew an estimated 361K visits, up 17% on the month before. It ranks #210 of 33,626 Personal Care brands in United States and holds a 1.4 Trustpilot rating over 77 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Laura Mercier is a makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance, known for the 'Flawless Face' concept and French aesthetic techniques.
01 · Traffic
How much traffic Laura Mercier gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Laura Mercier drew an estimated 361K visits in September 2026, up 17% on the month before and up 6% over three months.
- Worldwide#32,335of 4.5M sites · Top 1%
- In United States#10,484of 1.2M sites · Top 1%
- Personal Care, worldwide#1,329of 215,119 brands · Top 1%
- Personal Care, United States#210of 33,626 brands · Top 1%
361K
estimated visits in September
1 mo ▲ +17.4%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Laura Mercier.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Laura Mercier holds 1.4 out of 5 on Trustpilot over 77 reviews, 8 of them in the last twelve months: 9% of customers give five stars and 86% one star. That volume places Laura Mercier in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Beauty Supply Store Cosmetics Store Cosmetics Industry Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Laura Mercier sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Laura Mercier sells on Shopify, 84% of its catalogue in stock. The best seller is Translucent Loose Setting Powder, at US$43.00, followed by Caviar Stick Eye Shadow - Shimmer and Translucent Loose Talc-Free Setting Powder Ultra-Blur.
#1Translucent Loose Setting PowderLaura MercierUS$43.00In stock
#2Caviar Stick Eye Shadow - ShimmerLaura MercierUS$34.00In stock
#3Translucent Loose Talc-Free Setting Powder Ultra-BlurLaura MercierUS$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Laura Mercier in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 86% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$48.00
- Currency
- USD
04 · Ads
What Laura Mercier is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Laura Mercier runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2025 (image, text, video).
NEW Caviar Eye Shadow SticksLaura Mercier7 Oct 2026image
NEW Caviar Eye Shadow SticksLaura Mercier7 Oct 2026image
Jual Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 30ml | Shopee IndonesiaLaura Mercier7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ORVEON Global US LLCverified
Text ad20 Oct 2026ORVEON Global US LLCverified
Text ad20 Oct 2026Nguyễn Văn Thắngverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Laura Mercier.
The creators who tag @lauramercier on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lauramercier on Instagram, led by CHICAGO MAKEUP & HAIR ARTIST (12.5K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHICAGO MAKEUP & HAIR ARTIST@lueurbeauti · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.5K | 0.4% | 13 | Tagged @lauramercier |
06 · Competitors according to Gravity
Who Laura Mercier competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Laura Mercier among Personal Care brands in United States. The closest is Lancome, then toofaced.co.uk, Bobbi Brown Cosmetics, esteelauder.co.uk, charlottetilbury.com, Laura Geller Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lancomelancome.fr | |||||||
| toofaced.co.uktoofaced.co.uk | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| esteelauder.co.ukesteelauder.co.uk | |||||||
| charlottetilbury.comcharlottetilbury.com | |||||||
| Laura Geller Beautylaurageller.com |
07 · Company
The company behind Laura Mercier.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Laura Mercier is a company based in New York, United States, on a domain registered in March 1999. It employs about 557 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 19 Mar 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 557 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lauramercier.com · Shopify · USD
- Catalogue
- 141 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Laura Mercier
What people ask Google about Laura Mercier.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Laura Mercier a legit company?
According to Gravity by Benchr, Laura Mercier is a brand based in New York, United States: its website has existed since March 1999, it sells on a Shopify store, it employs 557 people on LinkedIn, it has 3,606,268 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Laura Mercier reviews: is it worth it?
Customers rate Laura Mercier 1.4 out of 5 on Trustpilot over 77 reviews, 8 of them in the last twelve months: 9% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Laura Mercier sell?
Laura Mercier is a makeup artist and creator of Laura Mercier Cosmetics, Skincare, Body & Bath and Fragrance, known for the 'Flawless Face' concept and French aesthetic techniques. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Laura Mercier prices: how much is it?
Laura Mercier's best seller, Translucent Loose Setting Powder, sells US$43.00 on lauramercier.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check lauramercier.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Laura Mercier have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Laura Mercier advertises on Facebook and Instagram and on Google, where its offers often run. Check lauramercier.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Laura Mercier?
Laura Mercier sells on its own website, lauramercier.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Laura Mercier?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1999, with 557 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Laura Mercier doing well?
Yes. Gravity by Benchr estimates about 360,700 visits to lauramercier.com in September 2026, up 17% in a month and up 6% over three months. Laura Mercier ranks #210 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Laura Mercier use?
Gravity by Benchr identifies lauramercier.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Laura Mercier spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Laura Mercier on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Laura Mercier ranks #210 of 33,626 by estimated traffic. Its closest competitors on the same market are Lancome, toofaced.co.uk, Bobbi Brown Cosmetics, esteelauder.co.uk, charlottetilbury.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Laura Mercier.